‘Political Animals’ Debuts Weakly for USA Network
The premiere of USA miniseries Political Animals averaged 2.6 million viewers and 675,000 adults 18-49 (a 0.5 adults 18-49 rating) and 834,000 adults 25-54 in live plus same day DVR viewing according to Variety. Variety calls it a modest debut, but that seems gentle considering that repeats of NCIS and Law & Order: SVU routinely perform better that.
Granted Political Animals aired at 10pm which is one of the tougher primetime hours, but by contrast last Thursday night Suits averaged 3.7 million and a 1.2 adults 18-49 rating at 10pm. While the series was billed as a six-part miniseries, it was always assumed there could be another season if it did well in the ratings. That seems less likely now.