USA Network Publishes The Washington Globe- A Digital Window into the High-Profile Limited Series Event ‘Political Animals’
via press release:
USA NETWORK PUBLISHES THE WASHINGTON GLOBE – A DIGITAL WINDOW INTO THE HIGH-PROFILE LIMITED SERIES EVENT “POLITICAL ANIMALS” The Washington Globe Online Covers the Political & Personal Lives of the Hammonds Reflecting the High Stakes World of Sex, Greed and Politics in POLITICAL ANIMALS
NEW YORK – July 16, 2012 – Today, USA Network brings the world of POLITICAL ANIMALS to life with washingtonglobenews.com , featuring the fictional character of Susan Berg (Carla Gugino), the Pulitzer-Prize winning journalist whose publication chronicles the dramatic public and personal lives of the Hammond family. Using multiple platforms including Facebook, Twitter, and Instagram, the digital newspaper, with fresh content every day, goes behind the veneer of political power and polished puppeteering to reveal a family majorly flawed, vulnerable and struggling with powerful demons. The six-week limited series event, staring Sigourney Weaver, Ciaran Hinds, Carla Gugino and Ellen Burstyn, premiered Sunday, July 15 at 10/9c. “The Washington Globe offers viewers a deeper dive into mythology behind POLITICAL ANIMALS by going beyond the halls of power and around the kitchen table of the Hammond family as they navigate their lives in the DC fishbowl amidst an eager press corp,” said Greg Berlanti, creator and executive producer. “The site offers the two very different perspectives of this family via veteran Pulitzer prize winning newspaper reporter Susan Berg and the digital novice George Gibbons, who uses her blog to report the scandal of the moment.” USA developed The Washington Globe in conjunction with the creative team behind the show as well as development partner Campfire. The digital newspaper, accessible via tablets and desktops, features: * This Week in Washington – Susan Berg gives her readers valuable insights into the secret world of the Hammonds, their life in Washington and the political players they affect. * Dirty Washington – This rumor-filled weekly video blog by The Washington Globe blogger/gossip columnist Georgia Gibbons (Meghann Fahy) will be released after each episode to create a natural teaser for future storylines. * The Globe Series – The newspaper conducts video interviews with the Hammond family about their lives on camera and off, as well as with Susan Berg who discusses what is truly newsworthy. * Garcetti White House Instagram – Reflecting life in today’s White House, fans will see insights on the administration’s current activities. * Cartoons – The Washington Globe will include original political cartoons created by New Yorker cartoonist Steve Brodner along with customized Shoe cartoons satirizing The Hammond family and its relationship with the media. * The W – This Sunday-style magazine features in-depth pieces on the colorful pasts of the Hammond family members. One of the initial pieces focuses on Margaret Barrish’s life as a showgirl in the salacious world of Las Vegas in 1960’s, where her daughter and current secretary of state Elaine Barrish was born. “The newspaper format enables our fans to step into an alternate universe where The Washington Globe has covered the Hammonds for decades, publishing feature pieces, op-eds and parody all driving more of the engaging storylines of the show,” said Alexandra Shapiro, executive vice president, marketing & digital, USA. “We created this in tandem with Greg Berlanti and his team, so that the digital world weaves in backstories that supplement POLTICAL ANIMAL’S six-story arc in a way that is organic, compelling and current.” POLITICAL ANIMALS digital extensions at politicalanimals.tv allow fans to delve into the series’ mythology, explore the broader realm of political scandals throughout US history and test their knowledge of presidential history. The site features in-depth interviews with stars, behind-the-scenes content and exclusive commentary from Greg Berlanti – available after each episode airs both online and on VOD. USA’s social water-cooler Character Chatter will drive an interactive community where fans can engage with a real-time feed of text, images and videos from all major social streams including Facebook, Twitter, Flickr and YouTube. Fans can also check into Get Glue for exclusive stickers leading into the premiere and throughout the limited series event. From creator Greg Berlanti, POLITICAL ANIMALS pulls back the curtain on the polished facade of politics to reveal a fractured family. Despite intense public scrutiny, this dynasty can’t escape the magnetic pull of the high stakes world of sex, greed and politics. In her first television series regular role, two-time Golden Globe(r) winner and three-time Academy Award(r) nominee Sigourney Weaver stars as Secretary of State Elaine Barrish. In the wake of a divorce from her philandering ex-president husband (Ciaran Hinds), Barrish tries to keep her family together while dealing with crises of the State Department and a hungry DC journalist (Carla Gugino) who is bent on destroying her. The series also stars Oscar(r), Emmy(r), Tony(r) and Golden Globe(r) winner Ellen Burstyn, James Wolk, Sebastian Stan and Brittany Ishibashi.