via press release:
Five million viewers tuned in to all or part of the Univision Network’s one-hour premiere of “Por Ella Soy Eva” (For Her, I’m Eva) on Monday, July 16 at 8 p.m. ET/PT (7 p.m. Central). Last night’s premiere delivered an average audience of 3.7 million Total Viewers 2+, 1.9 million Adults 18-49 and 1.1 million Adults 18-34.
The premiere also generated strong social media engagement with over 7 million impressions on Twitter, according to Radian6. Additionally, the novela was the No. 6 broadcast show on Social TV, according to Trendrr.
In the time period, “Por Ella Soy Eva” positioned Univision as the No. 3 broadcast network among Adults 18-34, beating CBS, NBC and the CW; and the No. 4 broadcast network among Adults 18-49, beating CBS and the CW.
For the entire night, the novela helped Univision finish as the No. 2 broadcast network, behind FOX, among Adults 18-34. Univision also came in as the No. 3 broadcast network among Adults 18-49, beating CBS, NBC and the CW; and as No. 4 among Total Viewers 2+, beating NBC and the CW.
Locally, “Por Ella Soy Eva” was the No. 1 broadcast program in the time period in
- Miami among Total Viewers 2+, Adults 18-49 and Adults 18-34
- Houston among Total Viewers 2+, Adults 18-49 and Adults 18-34
- Dallas among Total Viewers 2+
- Sacramento among Adults 18-34
Source: The Nielsen Company, NPM, Monday (07/16/2012) 8:00pm-11:00pm, Univision’s premiere of “Por Ella Soy Eva” which aired from 8:00pm-9:00pm and entire primetime line-up based on NPM Fast National Ratings and English-language broadcast networks based on NPM Fast Affiliate Ratings. Reach based on NPM Fast Cume, Persons 2+, 6+ minute qualified audience (visitors included). Live+SD. The Nielsen Company, NSI Ratings (7/16/2012), “Por Ella Soy Eva” aired Monday 8-9pm E/PT, 7-8pm Central. Primetime is defined as ABC/CBS/NBC/IND/SLTV Monday 8-11pm (7-10pm CT) and FOX/CW Monday 8-10pm (7-9pm CT). Live+SD.
“Por Ella Soy Eva” features two of the biggest celebrities in Hispanic entertainment, singer/actress/television host Lucero and television/film actor Jaime Camil. Paired for the first time in their long and hugely successful careers, Lucero and Camil star in the hilarious and endearing story of a diehard Casanova who falls for the woman whose heart he just broke - and must now find any way to regain her love. Full episodes are available on Univision.com online and on mobile, 24 hours after they air.