USA is Number One in Cable Primetime Total Viewers, Disney On Top in Total Day Viewership, TBS Wins Adults 18-49 Primetime For Week Ending July 15, 2012

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July 17th, 2012

TBS  beat both USA and ESPN among adults 18-49 during primetime.

USA was the top network among total viewers during primetime, beating TNT and Disney.

Disney was the top network in total day and prime-time viewing, beating Nickelodeon and Cartoon Network.

Prime-time Average Viewers (Live+SD) Week  Ending July 8, 2012:

Network (000s)
USA 2997
DSNY 2829
TNT 2443
HIST 2389
ESPN 1947
TBSC 1883
FX 1814
FOXN 1744
A&E 1726
HGTV 1238
ADSM 1229
DISC 1199
FOOD 1182
TRU 1180
SYFY 1114
LIFE 1027
FAM 999
TLC 985
AMC 912
NKJR 708
DSE 109
BRAV 817
MSNB 748
EN 743
CMDY 717


Prime-time Adults 18-49 (Live+SD)

Network (000s)
TBSC 1085
USA 1001
ESPN 998
HIST 907
FX 847
TNT 763
A&E 714
TRU 578
FOOD 578
ADSM 575
DISC 571
FAM 510
DSNY 504
SYFY 488
DSE 67
CMDY 486
LIFE 485
BRAV 461
EN 451
HGTV 437
VH1 432
TLC 424
MTV 396
AMC 390
BET 340


Total Day Average Viewers (Live+SD)


Network (000s)
DSNY 2188
NICK 1419
ADSM 1379
TOON 1355
USA 1238
TNT 1143
HIST 1133
FOXN 1056
FX 992
A&E 886
TBSC 804
ESPN 734
HGTV 705
FOOD 643
TRU 609
ID 575
NKJR 508
DISC 609
NAN 592
AMC 544
FAM 532
LIFE 528
TLC 518
TVLD 514
SYFY 489

-Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.Cable Channel Abbreviations: NICK = Nickelodeon, NAN = Nick At Nite, TOON = Cartoon Network, ADSM = Adult Swim, TRU = truTV, LIFE = Lifetime, NKJR - Nick Jr., FAM = ABC Family, TVLD = TV Land, FOXN = Fox News, TBSC = TBS, DISC = Discovery

  • Nathan (NR2012)

    Viacom and Directv need to stop acting like little kids, and get their fact together. Nick needs to regain its crown from disney.

  • Nathan (NR2012)

    acts* not “fact”.

  • Melvin

    @Nathan (NR2012) I agree even though I am a Disney fan, I sort of agree I want Disney to completely beat nickelodeon fairly not because of this disagreement with direct tv:) but anyway go Disney

  • disney rocks

    @Natha, why do you Nick fans act like Nick would beat Disney with DirecTv coustomers, they’d still only be even in households, Disney could still beat them even, nick’s not better, for the last couple weeks Disney beat Nick fairly, so why would it change?

  • Nathan (NR2012)

    @Disney rocks You stated that “I’m sorry for getting out of hand, I think that, even though I do think Disney is a better network than Nick, that we need to stop this argument and acknowledge that both Disney and Nick have good-rated shows”. I’m not going to start another argument with you over Nickelodeon. I’m not that immature. I have my opinions, you have yours. When will you learn that, disney rocks?

  • Nathan (NR2012)

    @Disneyrocks I’m sorry if my recent comment came out in a “disrespectful” way. I’m sorry. And you’re right, it wouldn’t change when directv gets Nickelodeon back. I’m sorry.

  • disney rocks

    @Nathan, let’s just stop our argument and leave our opinions to ourself.

  • Hillbilly

    I don’t watch these channels so i can’t say if the drop their reporting is legit.


    Washington, D.C. (July 17, 2012) — Yesterday’s news that Viacom channels such as MTV and Nickelodeon have plunged in the ratings since they were pulled from DIRECTV could help bring the DIRECTV/Viacom impasse to a quicker resolution.

    Read more here.

    The Los Angeles Times reports that on July 10, the last day Nickelodeon was on DIRECTV, its daily audience was 1.8 million. However, that number fell to 1.2 million the next day, the first day the channel was not on DIRECTV’s airwaves. By July 13, the channel was garnering about 1.3 million.

    The Times also writes that MTV’s day average fell from 500,000 on July 10 to 273,000 on July 13, a 43 percent decline, while VHI has fallen 30 percent and Comedy Central is down 21 percent.

  • Kaylie

    @disneyrocks. Im a Disney fan as well but, youre very immature.

    Anyway, Im really happy for Disney. They earned it.

  • Meghan

    Disney would have beat Nick out no matter what happened. Mounth after Mounth, year after year, no matter what Disney will ALWAYS be on top. Disney forever, Nick to NEVER!!!!!!!!!!!!!!!!!!!!!!!!!!!!!1

  • Disney Rocker

    I HATE NICKELODEN!!!!!! I wish they went off air FOREVER!!!!!!
    The Disney channel rocks! Disney XD rocks! Disney Junior rocks!
    Nickeloden sucks!!!!!!!!!!!!!!!!!!!!!!!

  • HateNickeloden

    I hate Victorious, Big Time Rush, iCarly, How to Rock and any other stupid t.v series they ever made!!!!!!!!!!!!!!!!!

  • Disneyfan

    Dear Nickelodeon,
    I hate you so much. You can never beat Disney. They rock and you suck. Your messing with the wrong crew. Eather you back off or it’s on. Disney will beat you down. Oh, I’m sorry they already did that. LOL :-)

  • Disneyfan

    ATTENTION ALL DISNEY FANS!!! The new saying is about Disney and Nick is…
    Disney forever, Nick to Never! Great saying Meghan!! :-)

  • Lola

    I Love you Disney!!
    Disney forever, Nick to never!

  • Chris

    Disney’s cooler than Nick. I wish them the worst in life.
    Disney forever, Nick to Never!

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