Soap Opera Ratings: ‘Days of Our Lives’ Hits New Low in Women 18-49 Viewership

Soap Opera Ratings for the week of July 9-13, 2012

via Soap Opera Network:

Numbers are based on Live+Same Day ratings

(Compared to Last Week/Compared to Last Year)

Total Viewers
1. Y&R 4,402,000 (-103,000/-212,000)
2. B&B 3,065,000 (-50,000/+121,000)
3. GH 2,318,000 (+76,000/-124,000)
4. DAYS 2.230,000 (-179,000/-201,000)

Households
1. Y&R 3.2/10 (same/-.1)
2. B&B 2.3/7 (same/+.2)
3. DAYS 1.7/5 (same/same)
3. GH 1.7/5 (same/-.1)

Women 18-49 Viewers
1. Y&R 847,000 (+31,000/-27,000)
2. B&B 626,000 (-2,000/+61,000)
3. GH 557,000 (+18,000/-112,000)
4. DAYS 423,000 (-28,000/-259,000) <—– new low *

* Previous low: 439,000 (April 2-6, 2012)

Women 18-49 Rating
1. Y&R 1.3/9 (same/same)
2. B&B 1.0/6 (same/+.1)
3. GH 0.9/5 (+.1/-.1)
4. DAYS 0.7/4 (same/-.3) <—— ties low (4th straight week)

 

 

Source: Soap Opera Network

Numbers are based on Live+Same Day ratings

(Compared to Last Week/Compared to Last Year)

Y&R = The Young & The Restless, B&B = The Bold and The Beautiful, GH = General Hospital, DAYS = Days of Our Lives.

Nielsen TV Ratings Data: ©2012 The Nielsen Company. All Rights Reserved.

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