TV Ratings Friday: '20/20' Leads 'Dateline' + Coverage of Aurora Shooting

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July 21st, 2012


Adults 18-49: Rating/Share 1.2/4 0.9/3 0.8/3 0.5/2 0.3/1
Total Viewers (million) 4.37 3.67 4.70 2.00 0.989


ABC won the night in adults 18-49, but CBS led in total viewers.

Note: Sorry, we only have half hours ratings today. In the meantime, averaging these half hours into ratings for each show will often lead to errors.

Late-night ratings are below the primetime data.

Overnight broadcast primetime ratings for Friday, July 20, 2012:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00PM CBS 48 Hours: Tragedy in Aurora 1.0 4 4.790
ABC Shark Tank -R 1.0 4 4.240
NBC Whitney -R 0.6 2 2.330
FOX House -R 0.5 2 2.330
CW Nikita -R 0.3 1 1.050
8:30 PM ABC Shark Tank -R 1.1 4 4.460
CBS 48 Hours: Tragedy in Aurora 0.9 4 4.510
FOX House -R 0.5 2 1.800
NBC Community -R 0.3 1 1.300
CW Nikita -R 0.3 1 0.944
9:00PM ABC Primetime: What Would You Do? -R 1.2 4 4.190
NBC Dateline 0.9 3 3.540
CBS CSI: NY -R 0.7 3 4.450
FOX Bones -R 0.6 2 2.180
CW Supernatural -R 0.3 1 1.000
9:30 PM ABC Primetime: What Would You Do?-R 1.2 4 4.030
NBC Dateline 1.2 4 4.840
CBS CSI: NY -R 0.7 2 4.640
FOX Bones -R 0.6 2 2.180
CW Supernatural -R 0.3 1 0.962
10:00 PM ABC 20/20 1.3 4 4.82
NBC Dateline 1.3 4 5.18
CBS Blue Bloods -R 0.7 2 4.94
10:30 PM ABC 20/20 1.3 4 4.50
NBC Dateline 1.2 4 4.86
CBS Blue Bloods -R 0.7 2 4.89

Friday's Ratings Via TV Media Insights


Via NBC Press Note:

In late-night metered-market households Friday night: 

*	In Nielsen's 56 metered markets, household results were: "The
Tonight Show with Jay Leno," 2.7/7; CBS's "Late Show with David
Letterman," 1.9/5; and ABC's combo of "Nightline," 3.3/8; and "Jimmy
Kimmel Live," 1.6/4 with an encore.  

*	In the 25 markets with Local People Meters, adult 18-49 results
were: "The Tonight Show with Jay Leno," 0.9/4; "Late Show," 0.4/2;
"Nightline," 1.1/5; and "Jimmy Kimmel Live," 0.6/3 with an encore.

*	At 12:35 a.m., "Late Night with Jimmy Fallon" (1.4/4 in
metered-market households) beat CBS's "Late Late Show with Craig
Ferguson" (1.0/3).  In the 25 markets with Local People Meters, "Late
Night" (0.5/3 in 18-49) topped "Late Late Show" (0.3/2).

*	At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in
metered-market households with an encore and a 0.3/2 in adults 18-49
in the 25 markets with local people meters.

NOTE: All ratings are "live plus same day" from Nielsen Media Research
unless otherwise indicated.


Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.


Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.  More information on ratings is available here.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

  • Joseph

    I wasn’t near a TV set, so I wonder if NBC devoted all two hours of “Dateline” to coverage of the Aurora massacre.

  • Austin Lauran


    Not everybody hates Whitney. If they did, it wouldn’t be getting any viewers. At least a certain amount of people like the show.

    By the way, has any show on CBS, Fox, ABC, or NBC ever gotten 0 viewers or at least something close to that?

  • rob60990

    Wow, says a lot about Community when it ties a repeat of flop Nikita. This show seriously has no future in syndication. I expect it to be pulled quickly.

  • Nick

    Whitney is the only show On NBC I actually watch. It appears to be doing well, but the big test is when it goes up against the similarly older-skewing Last Man Standing (which will probably excel on Fridays, when it was crushed by NCIS on Tuesdays).
    I know I will be taking out the DVD from my local library because I’ll be watching LMS, recording Touch, and watching a ton of other things via online streaming.

  • Craig Debolt

    NBC expanded Dateline and sandwiched an already planned show in between updates and story on Aurora. The first five minutes or so were all live from Aurora then scheduled show then cut ins and then full live last hour from Aurora.

  • Oliver

    Whitney was always going to repeat relatively well. It’s an old-skewing multi-camera sitcom.

    Community doing badly on Friday isn’t exactly surprising either. Young-skewing shows generally repeat badly and struggle on Friday. You’d also reasonably expect that Community’s young-male-skewing demographic would be more inclined to see TKDR (as opposed to Whitney’s older, female-skewing demographic). When you’re talking such low ratings, anything can cause a blip in the dial.

    Besides, 0.1 is well within the margin of error. The increase both shows got last week could just be the other side of the curve.

    Whitney and Community are both pre-empted for The Olympics for the next few weeks.

  • Nick

    @Austin Lauran
    Doubtful. We’re still waiting for a CW repeat to hit 0.0 18-49 and a 0 ratings share. ;-) I don’t think anything on the big Four has hit under 0.2 and 0.5 million viewers.

  • Aaron Miles

    @ John A

    I know right New Girl is a loser repeater too, wasn’t Whitney doing better than it? FOX is slowly falling off the radar.

    @ Potato

    Aint nobody hated Whitney since last fall when it first came out, once the show came of age in January people started liking it that’s why its NBC’s most watched comedy repeater right now.

  • Aaron Miles

    @ Austin Lauran

    True dat!

    @ Nick

    That’s going to be an interesting battle on Fridays. I think one of the two lineups will be different come November. Either LMS and Reba are moving to Tuesdays or Guys with Kids is joining on Fridays or Whitney is joining Guys with Kids on Wednesdays.

    @ Oliver

    Community needs to move to Wednesdays or Thursdays because its too young skewing and not old skewing enough to survive on Fridays. Community is kind of getting exposed here on how weak of a ratings draw it is. NBC needs more programs that can be multi-dimensional like Whitney is where it can do well no matter where you put it.

  • davie


    Community has already been bought into syndication by Comedy Central. It starts airing in late 2013.

    If always sunny does good enough in syndication, Community should do even better. It’s got a broader audience. Plus I can see Comedy Central really marketing the ads for the show well.

  • chrisss

    @ Oliver

    Whitney skewed younger than Community. And Community is male skewing? Considering it’s not one of Fox’s animated sitcoms, I highly doubt that.

  • senor chang

    I don’t think bad repeat ratings means no future in syndication. The audience for Community reaaally isn’t conpatible with the audience watching TV on Fridays.

    Put it on a network that caters to its audience (Comedy Central is a great example) and it’ll do fine.

  • Kaylie

    CW repeats :)

  • richierich

    @ a p garcia

    This is an entertaonment website. Keep your personal political comments to yourself.
    Go to a news website to make these kind of accusations.

  • richierich

    Sorry to everybody else. I just realized I might have fed a troll.

  • richierich

    Of course, you know I meant an entertainment website. Sorry for the spelling error.

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