Starz Launches ‘Price for Power’ Facebook Connect Experience for ‘Boss’
via press release:
STARZ ENTERTAINMENT LAUNCHES
“PRICE FOR POWER” FACEBOOK CONNECT EXPERIENCE FOR “BOSS” IN ADVANCE OF SEASON TWO RETURN OF KELSEY GRAMMER SERIES
Englewood, Colo. – July 23, 2012 – “What is your price for power?” Starz Entertainment and the STARZ Original series, “Boss” ask the rhetorical question of fans in anticipation of the return of the Golden Globe® award-winner Kelsey Grammer-led series to STARZ on Friday, August 17 at
9:00 pm et/pt.
“Price For Power” (www.PriceForPower.com) creates a uniquely personalized video with an inside look into the world of Mayor Tom Kane (Grammer) and how easily twisted and manipulated someone in his path can become. It’s one thing to watch it, another to experience it. “Price For Power” delivers a robust experience with numerous customizations including the appearance of manipulating your Facebook profile and a new video each time you take the challenge.
The online digital experience of “Price For Power” leverages Facebook Connect to invite users into a Machiavellian world where you are the political elite, have the clout to change lives (for the better or worse), and rule over a political machine that rewards those with power and control.
Your personal Facebook information is transposed securely and populated into a virtual universe akin to that of Mayor Kane.
“Price For Power” immerses you into a surreal experience with your connections used to personalize a world where you are in control politically. You peddle influence, cut deals, see your own ubiquitous campaign advertisements on display, are the subject of 24/7 news coverage and scrutiny from the press, and more. Your life changes, but most of all you change. Friends disappear from your virtual Facebook page and family questions the person you have become. You are the “Boss.”
Share the “Price for Power” experience with family and friends, learn more about the STARZ Original series “Boss,” witness Grammer’s gripping portrayal of Mayor Kane, and more. Fans can join the conversation about “Price for Power” at https://www.facebook.com/boss.starz and on Twitter (@Boss_Starz) with #BossTV and #PriceforPower.
“The allure and corruptibility of political power was the perfect backdrop to ‘Price For Power’ and a virtual experience like no other,” said Kelly Bumann, SVP, digital marketing for Starz Entertainment. “The Facebook Connect technology platform provides a seamless vehicle for you to see what life could be like if you were the one in control and the ramifications that could ripple through your social network as a result. ‘Boss’ is much less a show about politics and much more about the incredible allure of power and the methods those with it will sometimes use to preserve it. ‘Price For Power’ gives you a taste of this virtual social media reality.”
Beginning August 20 the first episode of season two of “Boss” will be available for sampling online at www.starz.com/boss, on Facebook at www.facebook.com/boss.starz, and on-demand and online through select multichannel video and online affiliates company and Facebook sites. Future episodes of “Boss” will be available to STARZ subscribers on STARZ ON DEMAND and STARZ ONLINE the day after the Friday premiere.
In Season Two of Starz’ critically-acclaimed drama, “Boss,” Mayor Tom Kane still maintains his powerful hold over the city. Played by Kelsey Grammer in the role for which he won a Golden Globe, Kane is man whose life force is draining away. His physical being is rapidly deteriorating and the power he wields over the city of Chicago is in jeopardy. The all-powerful boss fights the demise of his political career, surviving the betrayals and intrigues of those seeking to unseat him. All the while, he battles the inevitable progression of his degenerative neurological disease.
In pursuit of power, Kane has destroyed friends, family and foes. In doing so, he has lost himself in the image he created and become the architect of his own loneliness. But as he confronts his mortality, can he change his nature and achieve redemption?
By suppressing the physical symptoms of his secret debilitating brain disease, Kane is left with intense and uncontrollable neurological side effects. While he breaks ground on the O’Hare Airport expansion effort, he looks toward the next endeavor to complete his legacy. With the astute counsel of his new aides Mona Fredricks (Sanaa Lathan) and Ian Todd (Jonathan Groff), he plans to remove and rebuild a long forgotten housing project, now home to gang activity and rampant corruption. Kane is committed to his unorthodox agenda, even if it means bucking his political machine to do it.
Kane’s wife, Meredith (Connie Nielsen), knows about Kane’s illness and finds herself questioning, for the first time, whether she herself holds the key to preserving her position of power. Their daughter, Emma (Hannah Ware), is a product of their loveless, political marriage. Emma struggles with her family and her addictions as she is forced to sever her relationship with her lover, Darius (Rotimi).
As Kane’s protégé, Ben Zajac (Jeff Hephner), enters the race for governor, it’s tough going without Kane’s former aide, Kitty O’Neil (Kathleen Robertson). In the meantime, Kitty finds herself in an unexpected relationship and is forced to reevaluate what she wants and must reconcile that with who she really is.
Sam Miller (Troy Garity), now the editor of the newspaper, has a hard time remaining tethered to an office when he’d much rather be reporting on the mayor’s wrong-doings.
The odds continue to stack against him, but Mayor Kane won’t go down without a fight.
“Boss” was created by Farhad Safinia (Apocalypto) who is also an executive producer on the series, along with Grammer, two-time Academy Award® nominee Gus Van Sant (Milk, Good Will Hunting), Dee Johnson (“The Good Wife,” “ER”), Brian Sher and Stella Bulochnikov. The series is produced by Lionsgate Television in association with Grammnet NH Productions, Roya Productions and Small Wishes, Inc.
About Starz Entertainment
Starz Entertainment, LLC, is a premium movie and original programming entertainment service provider operating in the United States. The company offers 17 premium channels including the flagship STARZ® and ENCORE® brands with approximately 20.1 million and 33.6 million subscribers respectively. Starz Entertainment airs in total more than 1,000 movies and original series every month across its pay TV channels. Starz Entertainment is recognized as a pay TV leader in providing HD, On Demand, HD On Demand and online advanced services for its STARZ, ENCORE and MOVIEPLEX brands. Starz Entertainment (www.starz.com) is an operating unit of Starz, LLC, a wholly-owned subsidiary of Liberty Media Corporation (NASDAQ: LMCA).