USA's 'Political Animals' Started Weakly and Grew Weaker in Week 2

Categories: 2-Featured,Cable TV

Written By

July 23rd, 2012

After debuting to 2.6 million total viewers and 675,000 adults 18-49 on July 15, the second episode of USA "limited series" Political Animals fell to 2.3 million viewers and 597,000 adults 18-49 according to Variety. On a ratings basis that still rounds up to another 0.5 adults 18-49 rating though that is likely small consolation for fans of the miniseries or USA Network.

  • DougF

    Decent amount of 18-49’s are watching Breaking Bad or Newsroom at 10

  • LM

    I gave it a second chance…I love me some Sigourney Weaver, but the show is not for me.

  • Martin

    It’s a shame, it is such a good show, my opinion.

  • Josh

    Competition is killer… I know we loved it but have to tape it because we normally watch something else.

    If it gets another season, which is unlikely, USA needs to find a better timeslot.

  • Mike

    I know this ratings bingo, but it is in a tough timeslot, I thoroughly enjoyed both episodes and love the cast so hopefully the critical appeal and buzz will offset the less then wonderful ratings, they could be worse, though you didn’t report it it got a 33% boost last week with 3 days DVR.

  • Connman

    At worst, this is DVR filler. I enjoyed both episodes so far, but I doubt this can stand up against any regular competition – especially in it’s limited format. On the plus side, I don’t see USA dropping it before it completes it’s limited run…

  • Robert Seidman

    @Mike: almost all scripted programming gets at least a 33% boost with 3 days of DVR so if I focused on that, I’d be remiss for not focusing on how Suits/Burn Notice etc see even higher % increases against bigger base numbers…

  • Mike

    Of course, I’m just foolishly trying to make myself feel better, I’m a huge political junkie and miss shows like this, just wish it had a better timeslot, nothing is going to outdo breaking bad.

  • AppleStinx

    “Sigourney Weaver” decided in last night’s episode to run for president. I don’t think it has happened in my lifetime for a Cabinet member to challenge a sitting president for the Party nomination. It could be messy. I’m looking forward to seeing how that kind of scenario plays out in the land of make-believe.

  • Observer

    “But when asked if there was a ratings target/minimum that would prompt a renewal order, NBC Universal chair Bonnie Hammer shook her head and told TVLine, “We never quite measure it that black-and-white. We want to see what the response is, we want to see who comes [and see] what kind of interesting buzz it brings to USA as a whole.

    “It’s never just, ‘Do you hit a certain rating?’” she reiterated. “It’s really about the whole, what it adds to USA as a brand.””

  • Robert Seidman

    @Observer: thanks for posting. Although I find that typically evasive executive speak, if it holds at around 2 million and a 0.5 for the rest of its run, I wouldn’t be shocked if there were another six episodes next season. surprised, yes, but not completely shocked, especially if they think it’s their ticket to Emmy glory. But in general while I think it’s true that it’s not black and white from the perspective of “Look, it doesn’t have to do as well as Suits, Burn Notice, White Collar, Covert Affairs and Psych for us to order six more episodes…” But it’s performing @ ~50% of those shows, plus…I think it’s going to have a difficult time staying steady-ish.

  • Gerald

    Well, that’s only a decline of 10%…. Isn’t that sort of good? I mean, new shows usually go down by a lot more. In this case, at least it’s consistent.

  • Mike

    I don’t think any shows, and especially this one,will be able to stay steady for the next two Sundays, it is the Olympics after all.

  • Robert Seidman

    @Gerald: if it had premiered to 4 million and a 1.0 adults 18-49 rating, it would be excellent. Yep, many new shows usually have a bigger dropoff in week two, but they also had bigger debuts.

  • Gerald

    USA wants a critically acclaimed, award-winning show that will make people start to take them seriously, expanding their brand beyond light procedural drama-comedies. Sigourney Weaver is a good first step.

  • Kelly

    I’m watching for Sebastian Stan but the writing is terrible. The woman bashing on the pilot turned me off.

  • Ram510

    This is awful, this show is one of the BEST on tv right now. I was really hoping it would do well and maybe get more episodes, but that looks very unlikely now. Maybe instead of Common Law repeats after Raw they should try Political Animals, maybe it could do better on another night? Hell Friday @ 10 is almost looking good at this point


    The only thing good about this show is Weber, she is excellent. The show is not good, they treat people like garbage, bitches. The son has to be Gay,look I am not against Gays but this not normal and don’t bring this to the show. The govt. is the lowest of all, WOW what a terrible show, please Weber get out of there, you are better than that.

  • Crazy Eye Broyles (AJ)

    God where do people get the idea that this is one of the best shows on TV right now. It’s not even one of the 20 best shows on TV now. Check back into reality. Every time some new show comes along you get the crazies ranting about how it’s the best thing since sliced bread. I need to go back to automatically ignoring it when people write the show X is the best thing they have ever seen one or two eps into it’s premiere season. There is not enough data out there to objectively make that statement. I would rather them just say”I love Sigourney Weaver for some weird and arbitrary reason so my opinion of this show is completely flawed from the beginning.” If a show sucks I will just say it, regardless of how much I do or don’t like the actors on it.

  • Ram510

    If USA really wants to go in a new (Emmy worthy) direction then maybe this is just will be the show to start but won’t make it past season 1. Almost like how ABC Family started with comedies and at first it didn’t “stick” then along came Melissa & Joey and they were patient with it and people are now getting used to comedies being on that channel. Hopefully USA doesn’t stop trying.

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