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Cable News Ratings For Saturday-Sunday, July 21-22, 2012

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Written By

July 24th, 2012

Note: MSNBC’s Up with Chris Hayes only did 74,000 in the demo on Saturday (7/21) and placed third overall in both total viewers and the demo for the 8AM/ET weekend time slots. This last Saturday marked the lowest rated demo of the 2012 year.

 

Saturday, July 21, 2012 - 8AM/ET

FOX and Friends Saturday: 273,000 (25-54), 1,032,000 (P2+)

CNN Saturday Morning: 158,000 (25-54), 463,000 (P2+)

MSNBC Up with Chris Hayes: 74 (25-54), 330,000 (P2+)

 

Live + Same Day Cable News Ratings for Saturday & Sunday, July 21-22, 2012

Saturday
P2+ (000s) 25-54 (000s) 35-64 (000s)
Total Day
FNC         912            241            419
CNN         628            220            309
MSNBC         333            134            168
CNBC           56             26             34
FBN           35               9             13
HLN         353            153            205
Primetime P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC       1,260            240            432
CNN         670            233            301
MSNBC         442            224            231
CNBC         163             66             91
FBN           49             14             23
HLN         363            124            169
Sunday
P2+ (000s) 25-54 (000s) 35-64 (000s)
Total Day
FNC         744            205            351
CNN         404            124            179
MSNBC         312            140            132
CNBC           57             29             30
FBN           30               9             13
HLN         326            149            214
Primetime P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC         767            185            315
CNN         657            203            250
MSNBC         303            110            106
CNBC         140             66             68
FBN           51               8             16
HLN         332            150            220


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For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of July, 2011)

CNN/HLN: 101.12 million HHs

CNBC: 98.62 million HHs

FNC: 99.15 million HHs

MSNBC: 95.72 million HHs

Fox Business: 58.15 million HHs

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Nielsen TV Ratings Data: ©2012 The Nielsen Company. All Rights Reserved.

 
  • Raz

    Nice to see CNN get some good numbers, though I suspected they would have been happier in the tank without something horrible events to spur their good fortune.

  • AppleStinx

    ‘Up with Chris Hayes’ went down with the rest of MSNBC’s programs. MSNBC usually dominates in the demo on weekends but ended #4 in three of the four demos posted, and #3 in the other.

  • AppleStinx

    Oops. Two #4 and two #3.

  • Joseph

    Were it not for the Colorado theatre massacre, the cable news ratings on Saturday (July 21st) would have been significantly lower.

  • Suikostinger

    Thanks Mr. Sherlock….lol

  • UpAndOver

    The ‘lockdown family reunion’ had less time than the massacre…

    The 25-54 (000s) on MSNBC therefore was lower…..

  • Ralph Hahn

    I normally would be among the last people to give MSNBC their due. But in the Saturday morning news breakout at the top of this page, Up With Chris Hayes really got 74,000 in the demo, NOT just 74 viewers. Right?

  • AppleStinx

    @Ralph Hahn

    The note at the top stated 74,000. :cool:

  • Ratboy

    @ NOT just 74 viewers

    After watching him once, I would go with the 74 viewers!! (only if he has a big family) :lol: :lol:

  • Ralph Hahn

    @Apple & Ratboy: That disclaimer must have been added after I first saw the Saturday 8AM ratings earlier today.

    I once joked about a former radio station in Rockefeller Center getting ratings so low that they would be better of financially if they had just turned off the transmitter and shouted to the busy people down below with a bullhorn! That station was NBC’s flagship radio station, WNBC-AM, which I think went off the air in the mid-1980s. :)

  • Ralph Hahn

    Again, I must beg Fox News to stop the excessive weekend repeat programming of shows and specials that run day and night, all weekend long. I think by Sunday night, I’m not surprised to see usually MSNBC beating FOX in the demo. After being on all day if there is inclement weather, I think that I can recite, word for word, Chris Wallace’s questions on “Fox News Sunday.”

  • Suikostinger

    I never really go to huffington post but I thought this was funny….

    http://www.huffingtonpost.com/2012/07/24/fox-and-friends-lemonade-stand_n_1697665.html

    Even Kilmeade can’t make an interview with a 4 and 7 year old go his way…

    “And your help came from?”

    “Our help came from our investors, our dad and stepmom, along with other friends and family.”

  • Suikostinger

    @Ralph

    It’s repeats just like any other entertainment show….

  • Suikostinger

    I’m not even 100% sure that “Global Warming” is here and that it’s man made, neither side has shown enough evidence, but either way, this is scary….

    http://www.huffingtonpost.com/2012/07/24/greenland-ice-melt-nasa_n_1698129.html?ncid=edlinkusaolp00000009

  • Perry Donaldson

    Ralph Hahn the reason FNC repeats it’s weekend programming and for that manner their weekday evening programs for example Hannity, OReilly, Greta is none other then for practical reasons. I will just make it simple. Joe and Alice are not home at 8pm so they catch Bill O. at 10pm. Pastor Bob is at church tending to the flock at 9am sunday morning so P.Bob watches Chris Wallace at 5pm. I am sure sometimes people like the program they might watch every re-run. Make sense to me

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