Disney Channel Reaches 7th Consecutive Week as Cable TV’s #1 Network in Total Viewers Across Total Day; Ascends to Number 1 Ranking Year to Date

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

via press release:

Ratings Highlights July 16-22, 2012 – Final National Ratings

Disney Channel Reaches 7th Consecutive Week as Cable TV’s #1 Network

in Total Viewers Across Total Day; Ascends to #1 Ranking Year to date

 

~ TV’s #1 Total Day Network Across Target Kid Demos for 7th Straight Week;

~ 58th Consecutive Week at #1 in Kids 6-11 and Tweens 9-14;

~ Delivers 2nd-Largest Competitive Victory Ever Over Nickelodeon

 

Disney Channel: Total Day and Prime Highlights

 

Far and away the #1 network this summer, Disney Channel is ALSO tracking as the #1 cable TV network in Total Day for 2012 to date in Total Viewers (1.70 million), and as TV’s #1 network in Kids 2-11 (959,000/2.3 rating), Kids 6-11 (633,000/2.6 rating) and Tweens 9-14 (529,000/2.2 rating). This will mark seminal victories in Total Viewers and Kids 2-11, the network’s second year at #1 in Kids 6-11 and fourth in Tweens.

 

For the week of July 16, 2012, Disney Channel ranked as the #1 cable TV network for the 7th consecutive week in Total Viewers (2.07 million), as the #1 TV network for the 7th straight week in Kids 2-11 (1.19 million/2.9 rating), while extending its record-streak as the #1 TV network to a notable 58 consecutive weeks in Kids 6-11 (860,000/3.5 rating) and Tweens 9-14 (711,000/3.0 rating).

 

  • Competitively, Disney Channel levied its 2nd-largest competitive win ever over Nickelodeon, surpassing the key competitor by double-digit percent margins for the 37th consecutive week in Kids 6-11 (67% – 860,000 vs. 515,000), for the 39th straight week in Tweens 9-14 (71% – 711,000 vs. 415,000), for the 7th week in a row in Kids 2-11 (46% – 1.19 million vs. 814,000) and for the 5th time in the previous 6 weeks in Total Viewers (29% – 2.07 million vs. 1.61 million).

 

  • In Prime, Disney Channel stood as the #1 cable TV network for the 374th straight week in Kids 6-11 (1.26 million/5.1 rating – over 7 years) and for the 109th consecutive week in Tweens 9-14 (977,000/4.1 rating – over 2 years).

 

  • A.N.T. Farm” (Fri., 8:00 – 8:30 p.m.) recorded Season 2 highs in Total Viewers (3.42 million) and Tweens 9-14 (1.47 million/6.1 rating), and was its 2ndmost-watched telecast of the season in Kids 2-11 (2.06 million/5.0 rating) and Kids 6-11 (1.66 million/6.8 rating).

 

  • Disney Channel delivered the week’s Top 5 TV Telecasts in Kids 2-11:

 

 

 

  • Disney Channel held the week’s Top 10 TV Telecasts in Kids 6-11 (Top 5 below):

 

 

  • Disney Channel held the week’s Top 18 TV Telecasts in Tweens 9-14 (Top 5 below):

 

 

[Source: NTI, U.S. ratings. Week of 7/16/12-7/22/12: Live + Same Day. 2012 to date: 12/26/11 – 7/22/12. Competitive rank streaks include ties based on rating.]

 

blog comments powered by Disqus