Disney XD Delivers Number 1 Week Ever in Total Day in Total Viewers and Target Kid Demos, Soaring Over Last Week’s Record Performance

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via press release:

Disney😄 Delivers #1 Week Ever in Total Day in Total Viewers and

Target Kid Demos, Soaring Over Last Week’s Record Performance

 

 

Disney😄

 

During the week of July 16, 2012, powered by high performing encores of hit series “Lab Rats,” “Pair of Kings” and “Kickin’ It,” Disney😄 rocketed over last week’s record deliveries by double-digit percentages in key demos, recording its #1 most-watched week in the network’s history (includes its 10 years as Toon Disney) in Total Day in Total Viewers (515,000), Kids 2-11 (290,000), Boys 2-11 (161,000), Kids 6-14 (313,000), Boys 6-14 (177,000), Kids 6-11 (233,000), Boys 6-11 (129,000), Tweens 9-14 (217,000) and Boys 9-14 (118,000).

 

  • Week to week, Disney😄 surged by double-digit percent margins in target demos, including by 11% in Total Viewers (515,000 vs. 463,000), by 13% in Kids 6-14 (313,000 vs. 276,000), by 10% in Kids 6-11 (233,000 vs. 212,000) and by 19% in Tweens 9-14 (217,000 vs. 182,000).

 

In Prime, this week was Disney😄’s most-watched week on record in Total Viewers (552,000), Kids 2-11 (303,000), Boys 2-11 (174,000), Kids 6-14 (327,000), Boys 6-14 (186,000), Kids 6-11 (247,000) and Tweens 9-14 (227,000), and its #2 week ever in Boys 6-11 (140,000) and Boys 9-14 (124,000).

 

  • Disney😄 posted sizeable gains week to week, including by 11% in Total Viewers (552,000 vs. 497,000), by 14% in Kids 6-14 (327,000 vs. 288,000) and by 26% in Tweens 9-14 (227,000 vs. 180,000).

 

Disney😄 is a basic cable channel and multi-platform brand showcasing a compelling mix of live-action and animated programming for Kids age 6-14, hyper-targeting boys and their quest for discovery, accomplishment, sports, adventure and humor. Disney😄 branded content spans television, online, mobile and VOD platforms. The programming includes series, movies and short-form, as well as sports-themed programming developed with ESPN. In the U.S., Disney😄 is seen on a 24-hour, advertiser supported network that reaches over 78 million households via its basic cable and satellite affiliates.

 

 

Source: NMR, final national U.S. ratings, week of 7/16/12 – 7/22/12, Live + Same Day.

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