GMC World Premiere Original Movie ‘Raising Izzie’ Catapults Network to New Ratings Records
via press release:
GMC World Premiere Original Movie Raising Izzie
Catapults Network to New Ratings Records
GMC Ranks #1 in Time Period
Among African-American A18-49 and W18-49, Versus all Ad-Supported Nets
Highest Rated GMC World Premiere Movie Ever
Among A18-49 and W18-49
ATLANTA (July 24, 2012) – GMC TV, America’s favorite channel for uplifting family entertainment, announced today that the GMC World Premiere Movie Raising Izzie set a host of new ratings milestones on its July 21 (7-9 p.m. EST) premiere. The network also announced that Raising Izzie will re-air on Friday, August 3 at 9 and 11 p.m. EST, Sunday, August 5 at 11 a.m. EST and Saturday, August 11 at 5 p.m. EST.
The film was exceptionally strong in African-American households, where it generated a 2.3 rating. Among African-American W18-49 and A18-49, Raising Izzie garnered ratings of 2.5 and 1.7, respectively, both of which ranked #1 in the time period among all ad-supported cable nets (source 1).
Raising Izzie was GMC’s strongest premiere ever among W18-49 with a 0.5 rating and A18-49 with a 0.3 rating. Overall, Raising Izzie garnered a 0.4 HH rating and delivered an average audience of 313,000. Among all ad-supported cable networks in the time period, GMC ranked 9th in W18-49 and 17th in A18-49 (source 1).
Brad Siegel, GMC’s vice chairman, said, “We had high expectations for Raising Izzie because it includes all the elements for an uplifting and positive story that our viewers love and which defines the GMC brand. We knew that we wanted to bring this endearing story to the screen
and are thrilled that the ratings clearly show that our viewers share our enthusiasm for this project.”
The story of two orphaned sisters and the caring teacher who changes their lives forever stars Daytime Emmy© nominee and NAACP Image Award© winner Vanessa Williams (Soul Food, “Lincoln Heights”), Rockmond Dunbar (Soul Food, The Family That Preys, “Sons of Anarchy”), Kyla Kenedy (Three Stooges, “CSI: Crime Scene Investigation”), and Victoria Staley (“My Parents, My Sister and Me”, “Surface”).
Raising Izzie is based on David Martyn Conley’s award-winning screenplay, the first prize winner in the 2011 inaugural GMC Faith and Family Screenplay Competition held at the American Black Film Festival (ABFF). The film is directed by Roger M. Bobb of Bobbcat Films.
GMC (www.watchGMCtv.com) is America’s favorite television channel for uplifting music and family entertainment. The Parents Television Council™ has twice awarded its Entertainment Seal of Approval™ to GMC for being “an authentic family-friendly cable network.” GMC is the only television network brand to be so honored. GMC has been the fastest growing entertainment network in television in the key demographics of W18-49 and W25-54. GMC can be seen in more than 51 million homes on various cable systems around the country, as well as DISH Network on channel 188, DIRECTV on channel 338 and Verizon FiOS on channel 224. Follow GMC TV on Facebook and Twitter at http://facebook.com/gmctv and http://twitter.com/gmctv.