Syfy’s ‘Warehouse 13’ and ‘Alphas’ Season Premieres Up Double Digits in Adults 18-49 and Adults 25-54 Ratings
While the press release notes comparisons to last season’s season finales, here are the comparisons vs. last season’s premieres:
Alphas was down ~32% in total viewers vs. its series premiere last year (1.7 million vs. 2.5 million) and down around 40% from its series premiere in adults 18-49 (1.2 million vs. 725 million).
Warehouse 13 was down 9% in total viewers (2.1 million vs. 2.3 million) and pretty much steady with adults 18-49 vs. last season’s premiere.
via press release:
SYFY’S WAREHOUSE 13 GRABS 2.1 MILLION TOTAL VIEWERS IN SEASON FOUR RETURN
ALPHAS FINDS 1.7 MILLION VIEWERS IN SOPHOMORE DEBUT
BOTH SERIES UP DOUBLE-DIGITS IN ADULTS 18-49 AND ADULTS 25-54 VERSUS LAST SEASON’S FINALES
NEW YORK – July 24, 2012 – Syfy’s potent one-two punch of hit series Warehouse 13 and Alphas returned to the Powerful Mondays programming block on Monday, July 23, racking up impressive ratings in their respective season premieres.
From 9-10PM (ET/PT), Warehouse 13 averaged 2.1 million total viewers, 1.1 million Adults 25-54 – up 17% compared to the season three finale — and nearly 1.0 million (967K) Adults 18-49, jumping 23% versus last year’s cliffhanger, during its season four debut.
Following from 10-11PM (ET/PT), the season two return of Alphas found 1.7 million total viewers along with 826K Adults 25-54 and 725K Adults 18-49. The Season 2 return of Alphas was up double digits compared to its season 1 finale across all key demos — +24% in Adults 18-49, +25% in Adults 25-54 and +50% in total viewers.
Warehouse 13 is produced for Syfy by Universal Cable Productions. Jack Kenny (The Book of Daniel) is executive producer and showrunner.
Alphas follows a clandestine group of ordinary people with superhuman mental and physical abilities. The series stars Emmy Award-winner and Academy Award-nominee David Strathairn as Dr. Lee Rosen, a preeminent neurologist and psychiatrist who leads an unlikely team of Alphas who take on cases the CIA, FBI and Pentagon are unwilling or unable to solve going head-to-head with many of the criminal Alphas hiding among the normal population. Alphas also stars Malik Yoba, Ryan Cartwright, Warren Christie, Azita Ghanizada and Laura Mennell. Erin Way (Detroit 187, Private Practice) joins the cast this season as Kat.
Alphas is produced by Universal Cable Productions and BermanBraun Television with executive producers Bruce Miller, Gail Berman, Lloyd Braun, and Gene Stein. Zak Penn and co-executive producer Michael Karnow are series creators.
Universal Cable Productions creates innovative and critically acclaimed original scripted and digital content across multiple media platforms and outlets for domestic and international distribution. UCP produces Covert Affairs, Fairly Legal, In Plain Sight, Psych, Royal Pains and Suits for USA; Alphas, Defiance, Eureka and Warehouse 13 for Syfy. Universal Cable Productions is a division of NBCUniversal.
Syfy is a media destination for imagination-based entertainment. With year round acclaimed original series, events, blockbuster movies, classic science fiction and fantasy programming, a dynamic Web site (www.Syfy.com), and a portfolio of adjacent business (Syfy Ventures), Syfy is a passport to limitless possibilities. Originally launched in 1992 as SCI FI Channel, and currently in more than 98 million homes, Syfy is a network of NBCUniversal, one of the world’s leading media and entertainment companies. (Syfy. Imagine greater.)