ABC Dominates with its Top-Rated Summer Thursday in Over 1-Year

Categories: Press Releases

Written By

July 27th, 2012

via press release:

ABC won Thursday night by wide margins Adults 18-49, beating out CBS by 12%, Fox by 111% and NBC by 171%.  ABC was also the most-watched network overall on the evening, topping runner up CBS by 1.2 million viewers.

 

  • Excluding sports, ABC marked its top-rated summer Thursday in well over 1 year among Adults 18-49 – since 6/23/11

 

ABC’s Wipeout won its 8-10pm time period among Total Viewers and Adults 18-49.  Among young adults, the ABC series crushed its unscripted competition from 8-9pm, towering over the season finale of Fox’s Take Me Out (+50%).  During the 9 o’clock hour, Wipeout defeated CBS’ Big Brother 14 by 14% and more than quadrupled NBC’s Saving Hope (+317%).  In fact, the ABC unscripted series finished as the #1 TV program of the evening in Adults 18-49 (tie).

 

  • Surging week to week in viewers (+29%) and young adults (+29%) to hit summer highs, Wipeout marked its strongest performance on the night  in more than 6 months - since 1/12/12.

 

Achieving a summer high opposite original competition during the 10pm hour, ABC’s Rookie Blue dominated CBS debut of 3 (+88%) and NBC’s Rock Center with Brian Williams (+88%) in Adults 18-49. The ABC drama was also the most-watched TV show overall in the slot and won the hour with Adults 25-54 for the 2nd week in a row.

 

·         ABC’s Rookie Blue was up for the 2nd week in a row with in Total Viewers (+16%), Adults 18-49 (+7%) and Adults 25-54 (+12%).  Posting its best results in well over 1 year, Rookie Blue marked biggest Adult 18-49 number since early last July – since 7/7/11.

 
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