Cable News Ratings for Thursday, July 26, 2012

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July 27th, 2012


Live + Same Day Cable News Daily Ratings for Thursday, July 26, 2012

P2+ (000s) 25-54 (000s) 35-64 (000s)
Total Day
FNC    1,189        287         539
CNN      403        107         163
MSNBC      419        128         187
CNBC      174         52           90
FBN        80         20           35
HLN      221         92         136
Primetime P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC    2,348        441         911
CNN      628        162         242
MSNBC      916        258         425
CNBC      211         94         106
FBN      138         36           54
HLN      305        116         186
Net Morning programs (6-9 AM) P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC FOX & Friends    1,060        316         583
CNN Early Start/Starting Point      213         64         102
MSNBC Morning Joe      367        131         209
CNBC Squawk Box      116         27           77
HLN Morning Express w/ Meade      255        140         190
Net 5PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC FIVE, THE    1,666        302         694
CNN SITUATION ROOM      588        101         189
MSNBC HARDBALL WITH C. MATTHEWS      527        148         191
CNBC FAST MONEY      242         85         162
HLN EVENING EXPRESS      135         46           68
Net 6PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC SPECIAL RPT W/BRET BAIER    1,785        371         697
CNN SITUATION ROOM      497        142         207
MSNBC POLITICS NATION      685        155         233
CNBC MAD MONEY      242         86         136
HLN EVENING EXPRESS      135         54           93
Net 7PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE FOX REPORT W/S.SMITH    1,536        360         674
CNN ERIN BURNETT OUTFRONT      446        140         195
MSNBC HARDBALL WITH C. MATTHEWS      734        119         292
CNBC KUDLOW REPORT      172         52           82
HLN JANE VELEZ-MITCHELL      331        135         182
Net 8PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE OREILLY FACTOR    2,992        602       1,137
CNN ANDERSON COOPER 360      575        174         259
MSNBC ED SHOW      979        213         429
CNBC S JOBS BLLN DOLLAR HIPPIE      206         65         100
HLN NANCY GRACE      345        121         207
Net 9PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC HANNITY    2,097        365         835
CNN PIERS MORGAN TONIGHT      736        157         248
MSNBC RACHEL MADDOW SHOW      888        265         406
CNBC CRIME INC: DEADLY PRSCRP      212        117         105
HLN DR. DREW      292         91         185
Net 10PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC ON THE RECORD W/GRETA    1,932        356         755
CNN ANDERSON COOPER 360      573        156         219
MSNBC LAST WORD W/ L. ODONNELL      878        291         435
CNBC AMERICAN GREED      214         99         111
HLN NANCY GRACE      277        135         166
Net 11PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE OREILLY FACTOR    1,296        426         698
CNN ERIN BURNETT OUTFRONT      300        107         152
MSNBC ED SHOW      460        155         203
CNBC MAD MONEY      117         52           54
HLN SHOWBIZ TONIGHT      260        107         162

For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of July, 2011)

CNN/HLN: 101.12 million HHs

CNBC: 98.62 million HHs

FNC: 99.15 million HHs

MSNBC: 95.72 million HHs

Fox Business: 58.15 million HHs

Nielsen TV Ratings Data: ©2012 The Nielsen Company. All Rights Reserved.

  • Ratboy

    Same ole Same ole, MSNBC sucks, CNN sucks worse, and FOX takes the day! Booooring!

  • AppleStinx

    At this rate, “The O’Reilly Factor” will end up being the number 1 and 2 program in cable news.

  • Jeff

    Fox News continues to make people dumb. Quality not Quantiy!

    Example below:

    “Damage Control”? Fox Still Pushing Its Discredited Take On Obama And Small Business
    July 26, 2012 6:15 PM EDT ››› DAVID SHERE
    Fox Claims Obama Campaign In “Damage Control” Mode

    On-Screen Text: “Obama Campaign Steps Up Damage Control Over ‘You Didn’t Build That’ Remark.” During the July 26 edition of Fox News’ America Live, host Megyn Kelly reported that President Obama’s campaign released an ad responding to Mitt Romney’s distortion of Obama’s “you didn’t build that” comments. On-screen text during the segment read: “Obama Campaign Steps Up Damage Control Over ‘You Didn’t Build That’ Remark.'”

    [Fox News, America Live, 7/26/12]

    Fox’s Kelly Suggests That “The Damage” From Obama’s Comments “May Be Lasting.” During her report on Obama’s response to attacks over his “you didn’t build that” remarks, Kelly suggested that “the damage” from Obama’s comments “may be lasting,” citing a poll showing Obama’s approval rating among business owners. From America Live:

    KELLY: It has been two weeks since the president made the now-infamous “you didn’t build that” remarks, but the damage may be lasting. A new Gallup poll shows that nearly 60 percent of American business owners now disapprove of the president’s job performance. Just 35 percent approve. To counter the new GOP war cry “we did build it,” team Obama just released a new television ad featuring the president himself, in which he dismisses the attacks against him, accusing his opponent of slicing and dicing his comments. [Fox News, America Live, 7/26/12]

    But Fox Has Pushed This False Narrative From The Beginning …

    Fox & Friends Deceptively Edited Obama’s Comments On Small Business. The morning show cut Obama’s remarks in a way that made it seem like he was suggesting business owners didn’t deserve credit for their success. In fact, Obama was noting that community support and public investment are important factors in business success. [Media Matters, 7/16/12]
    The Following Day, Mitt Romney Repeated Fox’s Distortion. [Media Matters, 7/17/12]
    In The First Two Days Of Pushing The Story, Fox Spent More Than Two Hours Of Airtime Promoting The Falsehood. Coverage of the story ran on both Fox’s “news” shows and its opinion programming. [Media Matters, 7/18/12]
    On Day 3, News Corp. CEO Rupert Murdoch Endorsed The Falsehood On Twitter. In a tweet, Murdoch wrote “Yesterday Obama went off script, showed real self ie government omnipotent, individuals secondary. Must be big damage.” [Media Matters, 7/19/12]
    As Part Of “The Fox Cycle,” The Network Attacked Nonpartisan Journalists For Ignoring The Made-Up Story. [Media Matters, 7/19/12]
    After More Than A Week, Fox Tried To Keep The Story Alive By Suggesting Obama Was “Doubling Down” On His “Insulting” Remarks. Fox & Friends used Obama’s comments that “we did not build this country on our own. We built it together” as a pretext to revive the “didn’t build that” smear. [Media Matters, 7/25/12]
    On Fox News Radio, Fox’s Martha MacCallum Said Obama’s Comment “Shock[ed] Me” And That They Show “Some Level Of Resentment” Toward Small Business. [Media Matters, 7/25/12]
    Fox & Friends Tried To Rebut Charge That Video Was Deceptively Edited With New Deceptively Edited Video. In this video, rather than play a video clip of Obama that includes all context context, the show played an extended video that still omitted the crucial piece of context: Obama’s references to teachers, “this unbelievable American system,” as well as government research, roads, and bridges. [Media Matters, 7/26/12]          
    Fox Hosted Karl Rove And His New Anti-Obama Attack Ad Repeating “Didn’t Build That” Falsehood. Rove, cofounder of conservative super PAC American Crossroads, used a Fox appearance to promote the organization’s new ad “Replay,” which mimics Fox’s misleading editing of Obama’s remarks. [Media Matters, 7/25/12]
    … Even As Independent Analyses Say The Criticism Is Bogus

    Wash. Post’s Kessler: “Focusing On One Ill-Phrased Sentence” Amounts To “Pretend[ing] That Obama Is Talking About Something Different.” The Romney campaign released an ad that copied Fox’s editing of Obama’s remarks, and the candidate himself claimed Obama’s remarks were akin to suggesting that “Steve Jobs didn’t build Apple.” The Washington Post’s Glenn Kessler gave those comments three “Pinocchios.” From The Washington Post:

    Obama certainly could take from lessons from [Massachusetts Senate candidate Elizabeth] Warren or [Franklin Delano] Roosevelt on how to frame this argument in a way that is less susceptible for quote-snipping. And Romney certainly could answer Obama’s argument by engaging in a serious discussion about whether the wealthy should pay much more in taxes as a matter of social good and equity. That would be grounds for an elevated, interesting and important debate.

    But instead, by focusing on one ill-phrased sentence, Romney and his campaign have decided to pretend that Obama is talking about something different — and then further extrapolated it so that it becomes ridiculous. That’s not very original at all. [The Washington Post, 7/23/12]

    FactCheck.org: “Taking Snippets Of” Obama’s Speech “Ignores The Larger Context Of The President’s Meaning.” A FactCheck.org analysis detailed Obama’s remarks and some of the attacks coming from Republicans. From FactCheck.org:

    There’s no question Obama inartfully phrased those two sentences, but it’s clear from the context what the president was talking about. He spoke of government — including government-funded education, infrastructure and research — assisting businesses to make what he called “this unbelievable American system that we have.”

    In summary, he said: “The point is … that when we succeed, we succeed because of our individual initiative, but also because we do things together.”

    We don’t know what the president had in mind when he uttered those words, and his intent is not clear. Regardless, our conclusion is the same: Taking snippets of his speech ignores the larger context of the president’s meaning that a business owner does not become successful “on your own.” [FactCheck.org, 7/23/12]

  • Suikostinger

    I agree that Obama worded what he was trying to say VERY wrong. But he has a point and you can CLEARLY see it if you don’t take it out of context. You can CLEARLY see what he was talking about if you see the whole paragraph where he talks about “individual initiative”. But most will just read the out of context line that Romney threw out there, just like how the left does the same towards Romney when Obama takes some of his speeches out of context. It’s just a revolving door from both sides.

  • betty

    Ohhhh Jeffy…..you’re soooo Jealous of FOX NEWS…don’t ever change !

  • betty

    Ohhhh….OBlamer (ahem) “WORDED” wrongly…but isn’t he supposed to be so
    Brilliant and his grammar so fine, such as “we’re the one we’ve been wait-
    ing for”….Huh ???

  • betty

    “WORDED”….funny, I couldn’t find that in the Dictionary…”WORDED”
    (yuk-yuk) LOL LOL LOL……ohhhhh, my side is splitting.

  • Suikostinger


    ….are you the dumbest of dumbs?


  • Nick Czar

    Attention Jeff !

    I was under the impression this was a site for opinions
    and comments on the cable numbers.

    I suggest you submit your manuscript to a book publisher
    known for printing childrens books or science fiction.

  • Suikostinger


    Before u try to accuse me of using a word wrong….you might want ot actually know what you are talking about….just saying buddy.

  • betty

    “Taken out of Context”….”Taken out of Context”….”you can Clearly SEE”
    A humada humada humada…..Blah-blah-blahhhhhhhhhh.

  • Suikostinger


    I can understand how you don’t know what he was trying to get say because I’m pretty sure you don’t know what individual initiative means, it’s OK. Keep acting like your 10. :)

  • Doug Z

    Jeff Suikostinger—————Dick Morris,the man that made Pres,Bill Clinton,stated the GOP should run the all day everyday from here on. The GOP will win the Pres. . He also stated they might not be Understand what a gift this was.

  • Doug Z

    Posted July 27, 2012 at 3:25 PM


    I can understand how you don’t know what he was trying to get say because I’m pretty sure you don’t know what individual initiative means, it’s OK. Keep acting like your 10. :)
    We watched the whole speech. We do understand!!!!!!!!! Do not be such a lib

  • Suikostinger

    Doug. I agree that one sentence is terrible. REALLY bad. But if you DO read everything he said you can understand what he was getting at. Especially the individual initiative. But when you have someone like Betty who doesn’t even know what that means, acts like a 10 year old and doesn’t even know that worded is a word, then you will have people believing whatever is thrown at their face from their political party.

  • Suikostinger

    At Doug. Don’t act like Betty now….

  • Suikostinger

    Me and my 50/50 partner in our sign business did not make the business on our own. We had help from banks that lenses us money to start it up. If you didnt understand that from his speech the. You didnt get it.

  • Suikostinger


  • Hoppy


    “Keep acting like your 10.”

    Surely you meant you’re, didn’t you?

  • betty

    “Taken out of Context” the last refuge of a scoundrel….repeat….”Taken
    out of Context”, ad nauseum, ad infinitum. Zzzzzzzzzzz Skxxxxxxx.

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