Soap Opera Ratings: 'General Hospital' Up in Households and Total Viewers

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July 27th, 2012

Soap Opera Ratings for the week of July 16-20, 2012

via Soap Opera Network:

Numbers are based on Live+Same Day ratings

(Compared to Last Week/Compared to Last Year)

Total Viewers
1. Y&R 4,389,000 (-13,000/-420,000)
2. B&B 3,140,000 (+75,000/+114,000)
3. GH 2,445,000 (+127,000/-177,000)
4. DAYS 2,378,000 (+148,000/+37,000)

1. Y&R 3.2/10 (same/-.2)
2. B&B 2.3/7 (same/+.2)
3. GH 1.8/5 (+.1/-.1)
4. DAYS 1.7/5 (same/same)

Women 18-49 Viewers
1. Y&R 852,000 (+5,000/-149,000)
2. B&B 630,000 (+4,000/-36,000)
3. GH 547,000 (-10,000/-186,000)
4. DAYS 453,000 (+30,000/-173,000)

Women 18-49 Rating
1. Y&R 1.3/9 (same/-.2)
2. B&B 1.0/6 (same/same)
3. GH 0.9/5 (same/-.2)
4. DAYS 0.7/5 (same/-.2) <—— ties low (5th straight week)




Source: Soap Opera Network

Numbers are based on Live+Same Day ratings

(Compared to Last Week/Compared to Last Year)

Y&R = The Young & The Restless, B&B = The Bold and The Beautiful, GH = General Hospital, DAYS = Days of Our Lives.

Nielsen TV Ratings Data: ©2012 The Nielsen Company. All Rights Reserved.

  • David

    The Chew seems to do well at the holidays like halloween, thanksgiving, christmas, 4th of july other times it seems to struggle. It is kind of ironic the week that ABC says they are so behind The Chew is the week its ratings start to collapse in the key demo. Looking forward to todays GH ratings I expect some rise since they are from last week which prominently featured Robin’s return as well as Todd finding out Johnny was responsible for killing his daughters baby and boyfriend. Also had Luke being resuced and Heather revealing to Anna that Robin was alive so should see some gain I predict. Should know in the next few hours

  • JayTN

    Brad…yet, both Paul Lee and Vicki Dummer – the two people who will ultimately make the decision of what shows are renewed and which are canceled – stand firmly behind “The Chew”, giving the show glowing reviews in interviews last week.

    Despite all the doom and gloom over GAA, it is still doing better than “The Revolution” ever did. The highest numbers that “The Revolution” ever got was 1.68 million viewers during its first week. During its third week on the air, “The Revolution” had dipped to just 1.44 million viewers, which was a record low for the show…at the time.

    My only comment about TV Media Insights and Daytime Confidential is this…they are hardly impartial or unbiased sources of information.

  • David

    @Jay and you are hardly unbiased. They used actual numbers to show that both shows are a flop.

    GAA might be doing better than The Revolution but barely. It is obvious that will continue to flop week to week. I cannot comment on the content of GAA as I don’t watch except for the last couple of minutes when I set my DVR to start the GH recording a couple minutes early. But everything I read is the show is bad.

    Much like comments on other shows when you do a watered down version of a show people are not going to watch

  • Pinkle

    The Chew hosts are hosting a primetime special, where they will introduce the new primetime shows. People are harping on that saying that the show has no audience, which is why they are doing this. I think this is ABC showing that they are committed to The Chew, rather than focusing on getting more viewers for the show. The Chew got renewed when The Revolution didn’t, it’s going nowhere.

    As far as GAA’s performance, yes, the ratings are not anything stellar. The show has served its purpose and will be gone in September, so people really need to stop focusing their energy on trying to beat GAA. Just because GAA fails, doesn’t automatically save GH forever. It would just give GH a few extra months, so that ABC can develop a new show if they want to.

    The ratings for the first 9 to 12 weeks GH is at 2PM are going to be very important. GAA got 9 weeks to prove itself, and The Revolution had 12 weeks before it was cancelled. I predict that ABC will give GH the same amount of time.

    GH (or Days) cannot afford any more losses. Especially with the year-to-year losses. These shows cannot afford to lose 150,000-200,000+ 18-49 year old viewers any more. That would take out almost 50% of their key demographic!!!!

    As far as TV Media Insights and Daytime Confidential, they are good for getting the numbers and soap opera news, but that’s it. They are very biased. I don’t know why they are so hellbent on comparing GAA to OLTL, considering that GAA didn’t replace OLTL. They should compare GAA to GH, since that is what is going to be fighting for the 2PM timeslot. I wonder if they are going to compare to GH to OLTL once it moves to 2PM……

    Either way, GH’s own ratings are going to seal GH’s fate, whether the outcome is good or bad. And they’re going to seal that fate pretty quickly once GH moves to 2PM.

  • JayTN

    No, David, I am not biased when it comes to the numbers. You can’t spin those, right?

    I am merely saying that GAA cannot be a ‘bigger’ flop than “The Revolution” when it is still doing better than that show ever did. I am using the same numbers that TV Media Insights and Daytime Confidential are (especially considering DC just cut-and-pasted the numbers from TVMI). Last time I checked, 1.70 million is larger than 1.68 million. And that is not the numbers for “The Revolution” in week three, but week one. If one compares GAA to “The Revolution” week-by-week, GAA is doing better than “The Revolution” by 260,000 viewers.

    TV Media Insights is clearly biased because Marc Berman isn’t taking anything into account but the actual raw numbers, ignoring the fact that both “The Chew” and GAA are much cheaper to produce. Some people may ‘pooh-pooh’ such talk, but it is a fact. Daytime Confidential, just by being a soap site, is biased in their reporting. It has been mentioned before, but CBS went from losing $50 million a year on its daytime line-up of “The Price is Right” and four soaps to making $100 million a year with “Price”, “Let’s Make a Deal”, “The Talk”, and only 2 soaps. Even with fewer viewers, I’m sure CBS will take a $100 million profit over $50 million in losses any day of the week. If you are interested, these figures come straight from CBS CEO Les Moonves.

    Now, I will say this. You are so far being somewhat polite, but I will only continue a dialogue if you remain polite. If not, then it will be only a one-sided conversation on your part.

  • Brad

    It should also be taken into account that CBS soap replacements have higher ratings than ABC’s soap replacements. Advertisers aren’t interested in a show like GAA that has 50% less viewers in all demos compared to OLTL. The chew held steady in households but is down 32% in Women 18-49 compared to All My Children. You guys are always harping on 18-49 is so important so since it’s so important we should look at those facts with the talk shows and how they score significantly lower than the two soaps. Being cheaper to produce has helps ABC spend less but dosen’t attract the advertisers who look at those significant losses. Even though they are cheaper to produce it means nothing. If they aren’t pulling about the same ratings as the soaps then they don’t get ABC a better profit.

  • Brad

    I also want to say I looked at Soap Opera Network and GH is up 87,000 in Women 18-49 this week. That’s a big deal considering BOTH of it’s lead-ins have VERY low ratings in that category. BTW, someone was mentioning The Chew was doing better than GH in 18-34. Well now they are down 17% in that demo. So I guess we can’t say that anymore.

  • Michele

    Days went up 87,000 GH 4,000 (down 146,000 from this time last year) in 18-49 demo.

  • Michele

    What I find interesting are the numbers for Men 18+ viewers. They are higher than the women 18-49 for Y&R and almost even with the other soaps. I wonder if the male number becomes higher than the women 18-49 will advertisers change how they currently do business?

  • Brad

    Oops! My bad! But DAYS was up 87,000 but GH wasn’t down 4,000 they were UP 4,000 in the 18-49 demo for the week. I don’t know if advertisers would switch to men or not. That would be odd to me. lol

  • JayTN

    Those ratings should/could be troubling for “Days”, as the big Friday cliffhanger was actually the lowest rated day of the week for the soap. That Friday episode was watched by more than 350,000 fewer people than the Thursday episode, which was the highest rated for the week.

    The numbers for “Days” will be very interesting – and important – when the soap returns from its Olympic hiatus.

  • brad

    I also noticed that on Thursday DAYS had almost 2.7 million viewers. What was happening that day that was so special? On Thursday GH also had almost 2.7 milliion viewers. However GH still kept 2.55 million viewers on Friday and DAYS dropped back to the 2.3 millions. Its kinda of weird lol

  • Justin

    DAYS historically has lower viewership on Fridays compared to some of the earlier days in the week…it is surprising that the cliffhanger Friday didn’t have a bigger impact but it’s promising the other days in the week were all great days. Thursday’s episode wasn’t anything special…just the lead up to the Daysaster explosion. I know a lot of people check in for the ratings and they haven’t posted them yet…here they are for your pleasure:

    Total Viewers
    1. Y&R 4,329,000 (-60,000/-449,000)
    2. B&B 3,049,000 (-91,000/+61,000)
    3. DAYS 2,481,000 (+103,000/+31,000)
    4. GH 2,432,000 (-13,000/-77,000)

    1. Y&R 3.2/10 (same/-.2)
    2. B&B 2.2/7 (-.1/same)
    3. DAYS 1.8/5 (+.1/+.1)
    3. GH 1.8/5 (same/same)

    Women 18-49 Viewers
    1. Y&R 874,000 (+22,000/-87,000)
    2. B&B 646,000 (+16,000/+58,000)
    3. GH 551,000 (+4,000/-146,000)
    4. DAYS 540,000 (+87,000/-133,000)

    Women 18-49 Rating
    1. Y&R 1.4/9 (+.1/-.1)
    2. B&B 1.0/6 (same/+.1)
    3. GH 0.9/5 (same/-.2)
    4. DAYS 0.8/5 (+.1/-.2)

    Women 18-34 Rating
    1. Y&R 0.7 (same/same)
    2. DAYS 0.5 (+.1/-.1)
    3. B&B 0.4 (same/same)
    3. GH 0.4 (-.1/-.2)

    Men 18+ Viewers
    1. Y&R 907,000 (+41,000/-125,000)
    2. B&B 629,000 (-34,000/+36,000)
    3. DAYS 529,000 (+11,000/-7,000)
    4. GH 505,000 (+9,000/+59,000)

    Day-To-Day Ratings – HH/Total Viewers

    Monday: 2.5/3,571,000
    Tuesday: 2.2/2,939,000
    Wednesday: 2.2/2,986,000
    Thursday: 2.1/2,832,000
    Friday: 2.2/2,915,000

    Monday: 1.8/2,424,000
    Tuesday: 1.8/2,400,000
    Wednesday: 1.8/2,555,00
    Thursday: 1.9/2,691,000
    Friday: 1.7/2,334,000

    Monday: 1.8/2,302,000
    Tuesday: 1.8/2,325,000
    Wednesday: 1.8/2,380,000
    Thursday: 1.9/2,646,000
    Friday: 1.9/2,508,000

    Monday: 3.4/4,678,000
    Tuesday: 3.2/4,275,000
    Wednesday: 3.2/4,194,000
    Thursday: 3.3/4,435,000
    Friday: 3.0/4,065,000

    For the SEASON September 19, 2011 through July 39, 2012

    1. Y&R 3.5
    2. B&B 2.4
    3. DAYS 2.0
    4. GH 1.9

    Women 18-49 Rating
    1. Y&R 1.5
    2. B&B 1.1
    2. GH 1.1
    4. DAYS 1.0

  • Richard

    The only way that the male viewers would be of more significance if the larger percentage of male viewers became the 18-49 viewers. Since it just records all male viewers ages 18 and over in one large lump then it is hard to know. If the multitude of those are over 50 then advertisers wouldn’t care.

    The numbers are interesting. GH never seems to be able to get their increases together — they get some things up and drop in others. That is on the right track in gaining some 18-49 females back, but they are still so far behind there they need some big week gains in the next few months to catch up to what they’ve lost.

  • TV Gord

    I am amused by the people who remark that ABC stands firmly behind GH or The Chew or whatever. Of course, they stand behind whatever shows that they currently air. The also stood firmly behind AMC and OLTL…right up until they cancelled them. Remember the tweets from several cast members who said they were told their shows were safe…the very day the cancellations were announced? You can’t count on anything the networks say.

  • MBmomof3

    TV Gord, you are right. I stated that I believed ABC firmly stands behind The Chew. How quickly I forgot ABC’s MO. Thank you for the reminder.

    JayTN, any profit & loss figures for ABC Daytime for this past year?

  • Pat Van Alders

    GENERAL HOSPITAL IS THE BEST IT’S EVER BEEN! But I wish that stupid ABC wasn’t changing it’s time slot to ONE HOUR EARLIER come Sept. 10th !!!!!

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