TV Ratings Thursday: 'Wipeout' Hits Summer High, 'Saving Hope' Up, 'Take Me Out' & 'Big Brother' Stagnant + '3' Preview

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July 27th, 2012


Adults 18-49: Rating/Share 1.9/6 1.7/5 1.3/4 0.9/3 0.7/2 0.3/1
Adults 18-34: Rating/Share 1.4/5 1.1/4 1.4/5 0.8/3 0.5/2 0.3/1
Total Viewers (million) 6.408 5.232 3.551 2.265 2.905 0.769

ABC was the number one network among adults 18-49 and total viewers.

On CBS, Big Brother was even last week's 2.2 rating. The special preview  of 3 earned a 0.8 18-49 rating, the network's lowest series premiere rating to date.

On ABC,a two-hour Wipeout earned a summer high 2.2 18-49 rating, up half a ratings point from last weeks1.7 rating Rookie Blue earned a 1.5 rating, up a tenth from last week's 1.4 adults 18-49 rating.

On FOX, the finale of Take Me Out was even with last week's 1.2 among adults 18-49.

On NBC,  Saving Hope earned a 0.6 rating, up a tenth from last week's 0.5 adults 18-49 rating.  Rock Center with Brian Williams was also up a tenth, earning a 0.8 after last week's 0.7 rating.

Late-night ratings are below the primetime data.

Overnight ratings for Thursday, July 26, 2012:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00PM CBS The Big Bang Theory  -R 2.2 8 7.849
ABC Wipeout (8-10PM) 2.2 7 6.740
FOX Take Me Out 1.2 4 2.855
NBC The Office -R 0.7 2 2.551
CW The Vampire Diaries -R 0.4 1 0.999
8:30PM CBS Two and a Half Men -R 2.0 7 6.766
NBC Parks and Recreation -R 0.6 2 1.688
9:00PM CBS Big Brother 2.2 7 5.995
FOX Glee-R 0.6 2 1.676
NBC Saving Hope 0.6 2 2.863
CW The LA Complex -R 0.2 1 0.538
10:00 PM ABC Rookie Blue 1.5 5 5.745
CBS 3 0.8 2 2.393
NBC Rock Center with Brian Williams 0.8 2 3.732


Via NBC press note:

* In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.5/6; CBS's "Late Show with David Letterman," 1.7/4; and ABC's combo of "Nightline," 2.9/7; and "Jimmy Kimmel Live," 1.6/5.

* In the 25 markets with Local People Meters, adult 18-49 results were: > "> The Tonight Show with Jay Leno,> "> 0.7/3; "Late Show," 0.5/2; "Nightline," 1.0/4; and "Jimmy Kimmel Live," 0.6/3.

* At 12:35 a.m., "Late Night with Jimmy Fallon" (1.3/4 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (0.9/3). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) topped "Late Late Show" (0.3/2).

* At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.


NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.
You can see TV ratings from other recent Overnight ratings reports here.


Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

  • The Mike Factor

    That’s atrocious for 3. I watched it since it was after Big Brother (retentionista), and it was okay, but kind of boring. I expected it do atleast crack a 1.

  • George

    Well I guess ABC & CBS BOTH got what they wanted out of the whole whole Big Brother/Glass House/Bachelorette/Three fiasco

    The imitation/new series bombed in each case…

  • Survivor Fan

    I can testify that I watched BB and then went to my DVR, rather than watching 3. I am not surprised that others did the same.

  • lll

    LOL at the drop from big brother to 3.

  • jRobnyc

    The headline makes it sound like “Saving Hope” is doing well. That’s not good ratings no matter how you portray it. Not that I watch or care anyway. I was watching recorded shows.

  • Noname_Rex

    Welllll no worries NBC! You’ll DEFINITELY win tonight! :P ;)

    And probably the next seventeen days as well, so enjoy it please yeah!

  • James D.

    With those numbers, CBS should just cut their losses and pull “3” from the schedule. To hype the you-know-what out of that show and have it lose 60% demo and 50%+ overall from BB is quite pathetic.

    Not a great summer for The Eye in launching new shows.

  • rob60990

    Wow that is beyond bad for 3. Will CBS even bother to air this on Sunday?

    Good for Wipeout & Rookie Blue. Season highs for both.

  • Ricky

    @Big Brother Viewers: Would you vote yes or no to let the coaches play the game for real? I say no, but knowing the producers they’ll probably rig the vote to let the coaches in anyway. In which case let the bad blood fly!

  • John A

    LMAO at Glee. Ive been saying Fox should air Glee repeats friday night and with it doing this badly looks like house and bones is a better choice.

  • John A

    Impressive that Rookie Blue is bouncing back. It was looking bad a few weeks ago at a 1.1

  • Chris L

    Roll out “The Cube” pilot in “3”‘s slot next week!

  • Jon23812

    The two hour long Wipeout did very well. It was #2 on 8:00 and #1 on 9:00. Maybe ABC should air 2 Wipeout episodes in a row on Thursdays.

  • cc

    Not seeing how ABC came out ahead of CBS?

    As for 3, people looking for POI didn’t hang around. POI rerun better choice anyday. Stupid CBS. But yay, TBBT!

  • Kyle


  • Billy

    Thursday ratings for the networks really won’t matter much for the rest of the summer. The next two weeks the Olympics will knock everything down to the ground, and after that we will see loads of preemptions for preseason NFL coverage. Lots of Thursday football games.

  • John A

    Wow its weird to see CBS that low in viewers for 3. They normally have 5 million at least for shows.

  • Survivor Fan

    @ Ricky

    I say YES. There are only eight houseguests left with eight weeks until the finale. Considering that 3 make the finale, we are at least two houseguests short. If the coaches do not come back, they will have to have “Redemption Garage” or something (like they did with Brendon last year).

  • Oliver

    I predict Take Me Out will be back. Dirt cheap and solid ratings.

  • Ricky

    @Survivor Fan: Then hopefully they do “Redemption Garage,” and bring back either Jodi (who didn’t even get a chance to play the game), Kara, JoJo, or anyone else who gets evicted in the next week or two. In which case I’d root for JoJo. She was my favorite girl this season.

    I just don’t want the coaches to come back, because they might dominate all the regular challenges and pick off all the newbies. And I definitely don’t want Boogie to win another half-million, or Janelle to do a third-time’s-the-charm win, or Dan to win (even though he’s one of my all-time faves, he’s already won his prize.) I wouldn’t mind Britney winning but that doesn’t seem very likely.

    Wait a minute…you said “3 make the finale.” I thought they usually do a final 2 on BB, or did they change the rules this time around?

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