NBC Has Best Opening Ceremony Overnight Rating for Non-U.S. Olympics Ever

Categories: Network TV Press Releases

Written By

July 28th, 2012

via press release:

NBC HAS BEST OPENING CEREMONY OVERNIGHT rating FOR NON-U.S. OLYMPICS EVER

23.0 Rating and 40 Share is 7% Higher than Beijing, 28% Higher than Athens and 24% Higher than Sydney

National ratings and viewership will be available later this afternoon.

LONDON – July 28, 2012 – NBC’s coverage of the 2012 Olympic Games Opening Ceremony from Olympic Stadium in London registered the best overnight rating (Winter or Summer) for a non-U.S. Olympic Opening Ceremony ever. The Opening Ceremony on NBC earned a 23.0 overnight rating and a 40 share (8-Midnight. ET/PT), according to data released today by The Nielsen Company.Compared to Opening Ceremony overnight ratings for non-U.S. Olympics, the 23.0/40 is seven percent higher than the Opening Ceremony for the 2008 Beijing Olympics (21.5/37), 10 percent higher than the tabloid-fueled Lillehammer Games (21.0/34), and 15 percent higher than the Opening Ceremony for the 2010 Vancouver Games (20.0/33).

NON-U.S. OPENING CEREMONY OVERNIGHT RATINGS:

1. London - 2012 23.0/40 NBC
2. Beijing – 2008 21.5/37 NBC
3. Lillehammer – 1994 21.0/34 CBS
4. Vancouver – 2010 20.0/33 NBC
5. Nagano – 1998 18.6/30 CBS
6. Sydney – 2000 18.5/32 NBC
7. Seoul – 1988 18.3/33 NBC
8. Athens – 2004 18.0/30 NBC
9. Sarajevo – 1984 17.2/27 ABC
10. Calgary – 1988 17.0/40 ABC
11. Barcelona – 1992 16.5/32 NBC
12. Albertville – 1992 16.0/26 CBS
13. Torino – 2006 14.7/23 NBC

OPENING CEREMONY OVERNIGHT RATINGS FOR U.S. GAMES:

1. Los Angeles – 1984 29.5/55 ABC
2. Salt Lake City – 2002 27.9/43 NBC
3. Atlanta – 1996 27.2/47 NBC

TOP 20 METERED MARKETS FOR OPENING CEREMONY:

1. San Diego 27.8/49
T2. Washington D.C. 26.8/48
T2. West Palm Beach 26.8/48
4. Salt Lake City 26.6/50
5. Denver 26.4/51
6. Norfolk 26.3/42
7. Sacramento 25.4/47
T8. Kansas City 25.0/44
T8. Richmond 25.0/41
10. Columbus 24.9/43
T11. Boston 24.8/45
T11. Indianapolis 24.8/45
13. Seattle 24.4/48
14. Los Angeles 24.2/44
15. Atlanta 24.1/39
T16. Philadelphia 24.0/40
T16. Jacksonville 24.0/40
T18. Austin 23.9/44
T18. Ft. Myers 23.9/44
20. Portland 23.8/48

Jim Bell served as executive producer of NBC's Opening Ceremony coverage; Bucky Gunts, director; Molly Solomon and Joe Gesue producers.

NBCUniversal, presenting its 13th Olympics, the most by any U.S. media company, will make an unprecedented 5,535 hours of the 2012 London Olympics coverage available across NBC, NBC Sports Network, MSNBC, CNBC, Bravo, Telemundo, NBCOlympics.com, two specialty channels, and the first-ever 3D platform, an unprecedented level that surpasses the coverage of the 2008 Beijing Olympics by nearly 2,000 hours.

For the full schedule of NBCUniversal’s Olympic coverage, please go to:NBCOlympics.com

--NBC OLYMPICS--

 

 
  • Survivor Fan

    What does this mean for A18-49?

    Since the 2008 games got a 21.5 with a 10.3 rating, the same proportion would give us a 11.0 rating for last night.

  • Lalac

    They said this should translate to 41 million which was only 4 million off from Salt Lake 2002.

    I had a feeling last night’s ceremonies would break a record. Look for huge numbers this week in prime time for NBC.

  • Lukas

    Rating 18-49 was 9,5

  • hubertwentland5

    23.0 rating and only 40% share? I didn’t realized so many people are watching tv this summer.

  • JR

    Guess all it takes is a “must-see” event to get people to watch TV.

  • Lalac

    “23.0 rating and only 40% share? I didn’t realized so many people are watching tv this summer.”

    The broadcast numbers don’t tell the whole story, cable expands in originals every year and its all spread out.

  • Longtime Today Show Viewer

    NBC claims best ever overnight ratings for opening ceremony of Olympics not held in U.S. with 23 rating and 40 share. Best ever was L.A. 84.

  • s0303

    opening ceremonies are not much more than a long boring parade of people i don’t know…don’t know why so many people watch…jmo

  • Talent Level

    @ Longtime Today Show Viewer

    You just answered your own question, they were talking about outside of the USA which is true because last time I remembered Los Angeles was a US city. If were including LA then your point is valid.

  • Leslie Charteris

    Actually, not top five. Top ten. With honorable mentions. The TEN worst things NBC has done tonight:

    10. Repeated derision and backhand compliments of any country not named the United States
    9. The repeated reliance on mentioning how war-torn various nations are or have been instead of mentioning their athletes
    8. Commenting on North Korea by mocking Kim Jong-Il’s alleged 11-holes-in-one golf game after they have already caused a delay in competition after percieved political slights
    7. Four-hour tape delay in the social-media era
    6. Spoiling the cauldron lighting
    5. Inserting Idi Amin into conversation as Uganda was marching
    4. Speculating that the Maldives can fight rising sea levels by winning medals
    3. Giving zero camera time to Barbados and Ukraine
    2. Cutting of the athletes’, coaches’ and judges’ oaths
    1. Cutting of the London bombing memorial segment for a Michael Phelps interview

    Dishonorable mentions:
    * Referring to San Marino as “sort of an island”
    * Going to commercial in the middle of a segment
    * Insisting on mentioning the deceased Omar Bongo as Gabon marched, over the 1-1 draw with Switzerland their men’s soccer team had already achieved
    *Stated speculation that Greece will never host the Olympics again
    *Referring to Borat as Kazakhstan marched
    *Making the Djibouti joke during a major world cultural event
    *Spoiling the industrial-era and National Health Service segments right as they were beginning
    *Making a big deal over the lack of a minute of silence for the victims of Munich
    *Repeated mangling of countries’ names
    *Making reference to the Falklands War as Argentina marched
    *24 commercial breaks

  • BJH

    @Leslie Charteris * Going to commercial in the middle of a segment

    Totally agree. Was it necessary to go to commercial at that point in the segment? I was confused and ashamed of NBC for that decision. Poor taste.

  • Steven

    Leslie those criticisms are trivial. NBC is the American rights holder, and showcases the US team, we don’t watch to see Barbados, or the Ukraine. I didn’t perceive any backhanded compliments or derision to foreigners or foreign country’s.

    And, I’m glad they cut out the London memorial, after the organizers snubbed the Israeli’s simple plea for a moment of silence for the 40th anniversary of the Munich tragedy. I’d rather have seen a moment of silence for them as they are actually related to the Summer Olympic Games.

  • newsgeek

    NBC is scoring the Gold I see..wow

  • PinoyTvCritic

    @Longtime

    You are just an NBC hater who just wants to swipe on NBC without understanding the context of what you’re reading. Shame

  • Melanie

    Enjoyed the opening ceremony and am glad the games are finally on!

  • AGGIE

    YES, THE CEREMONY WAS BEAUTIFUL & BYRNE DID AN EXCELLENT JOB IN PRESENTING THE WHOLE PRODUCTION. ALL THE PEOPLE WHO TOOK PART WERE WONDERFUL. BUT, I STILL AGREE WITH ALL OF LESLIE CHARTERIS’ COMMENTS. BOB COSTAS & MATT LAUER’S CONSTANT JABBERING & STUPID COMMENTS WERE ANNOYING. NBC’S COMMERCIALS CUT OUT IMPORTANT PARTS OF THE CEREMONY LIKE THE ATHLETIC OATH & OTHER INTERESTING STORIES.

  • Doug

    Some of the comments WERE awful. It had nothing to do with focusing on US athletes (which I found rather muted), but Jesus, implying that winning medals would save the Maldives from global warming was just awful. And the Idi Amin comments… what a bunch of douches.

  • mds16

    NBC coverage so far has been the worst ever restriction for view ridiculous. NBC opening ceremony coverage was a disgrace. NBC should never again be aloud to broadcast such a sporting event ever. should have been left to better networks or ESPN that honor our athletes and actually understand what the Olympics are about. Uniform design for US was awful as well. Good thing i can go around such awful coverage never watch NBC again.

  • Grumpy Bear51

    I’m with you about NBC Network coverage of the opening ceremony. I have the lkuck to saw the IOC signal and compare with the NBC one. But the 3D coverage next day is almost the same that IOC broadcasted!

  • Artikal Wayne

    I do not care what the ratings say the coverage is a complete disgrace. Tape delay’s and biased USA coverage only!!!

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