NBC Has Best Opening Ceremony Overnight Rating for Non-U.S. Olympics Ever

Categories: Network TV Press Releases

Written By

July 28th, 2012

via press release:


23.0 Rating and 40 Share is 7% Higher than Beijing, 28% Higher than Athens and 24% Higher than Sydney

National ratings and viewership will be available later this afternoon.

LONDON – July 28, 2012 – NBC’s coverage of the 2012 Olympic Games Opening Ceremony from Olympic Stadium in London registered the best overnight rating (Winter or Summer) for a non-U.S. Olympic Opening Ceremony ever. The Opening Ceremony on NBC earned a 23.0 overnight rating and a 40 share (8-Midnight. ET/PT), according to data released today by The Nielsen Company.Compared to Opening Ceremony overnight ratings for non-U.S. Olympics, the 23.0/40 is seven percent higher than the Opening Ceremony for the 2008 Beijing Olympics (21.5/37), 10 percent higher than the tabloid-fueled Lillehammer Games (21.0/34), and 15 percent higher than the Opening Ceremony for the 2010 Vancouver Games (20.0/33).


1. London - 2012 23.0/40 NBC
2. Beijing – 2008 21.5/37 NBC
3. Lillehammer – 1994 21.0/34 CBS
4. Vancouver – 2010 20.0/33 NBC
5. Nagano – 1998 18.6/30 CBS
6. Sydney – 2000 18.5/32 NBC
7. Seoul – 1988 18.3/33 NBC
8. Athens – 2004 18.0/30 NBC
9. Sarajevo – 1984 17.2/27 ABC
10. Calgary – 1988 17.0/40 ABC
11. Barcelona – 1992 16.5/32 NBC
12. Albertville – 1992 16.0/26 CBS
13. Torino – 2006 14.7/23 NBC


1. Los Angeles – 1984 29.5/55 ABC
2. Salt Lake City – 2002 27.9/43 NBC
3. Atlanta – 1996 27.2/47 NBC


1. San Diego 27.8/49
T2. Washington D.C. 26.8/48
T2. West Palm Beach 26.8/48
4. Salt Lake City 26.6/50
5. Denver 26.4/51
6. Norfolk 26.3/42
7. Sacramento 25.4/47
T8. Kansas City 25.0/44
T8. Richmond 25.0/41
10. Columbus 24.9/43
T11. Boston 24.8/45
T11. Indianapolis 24.8/45
13. Seattle 24.4/48
14. Los Angeles 24.2/44
15. Atlanta 24.1/39
T16. Philadelphia 24.0/40
T16. Jacksonville 24.0/40
T18. Austin 23.9/44
T18. Ft. Myers 23.9/44
20. Portland 23.8/48

Jim Bell served as executive producer of NBC's Opening Ceremony coverage; Bucky Gunts, director; Molly Solomon and Joe Gesue producers.

NBCUniversal, presenting its 13th Olympics, the most by any U.S. media company, will make an unprecedented 5,535 hours of the 2012 London Olympics coverage available across NBC, NBC Sports Network, MSNBC, CNBC, Bravo, Telemundo, NBCOlympics.com, two specialty channels, and the first-ever 3D platform, an unprecedented level that surpasses the coverage of the 2008 Beijing Olympics by nearly 2,000 hours.

For the full schedule of NBCUniversal’s Olympic coverage, please go to:NBCOlympics.com



  • Miles

    Hello. It is a shame that the coverage of the 2012 London Olympics was reduced to a discontinuity. The opening was a theatrical marvel.Subtle in parts and surprising, which is the essence of theatre. I seriously believe that if Americans could have watched the complete spectacle, they might have understood something which has been denied them. They do not understand that everyone in the British isles has a National Health Service. They think it is perhaps like a private insurance health provider (as I have seen mentioned) and to dance about..for an insurance company. NO. This is what everyone in Britain pays for, to care for the country. No matter how poor or rich. We are all covered. In Britain, the economic cuts to the NHS… have been drastic in some ways, and this was Danny Boyles way of saying…Politicians, hands off the National Health Service. A very cleverly conceived political design. But you would most likely have to be British to pick up on the agenda there. But yes, the Brits do laugh about themselves. This is a healthy thing, and others should learn from it. I am English… But a Yorkshireman First. English, not Scottish. But they are all part of the United Kingdom. Believe it or not, the United Kingdom, came together, and still does. A model for the United States of America. But those in the US are without the social aspect of caring. This was all politically maneuvered I suspect by the NBC. Really, it is more politics behind the media to dumb things down, which do not suit the dominant regime there. Funny old world… But to my perspective, funnier in the “new world”. All somewhat cold when you get down to it…..

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