Updated TV Ratings Friday: XXX Olympics Opening Ceremony Is Most-Watched Ever As NBC Scores Ratings Gold



 

Scoreboard NBC ABC CBS FOX CW
Adults 18-49: Rating/Share 12.4/38 0.8/2 0.6/2 0.6/2 0.2/0
Total Viewers (million) 41.92 3.21 3.11 1.61 0.57

 

Update: From 8p-12:02a ET/PT Friday’s opening ceremony averaged 40.7 million viewers, which set a 50+ year record as the most-watched opening for a Summer Games, topping the Atlanta games (39.8 million). More details here.-

NBC won the night with adults 18-49 and in total viewers.

The Olympic opening ceremonies averaged a 12.4 adults 18-49 rating and 41.92 million viewers for the primetime portion of the telecast (8-11p, the telecast began at 7:30p ET/PT and ran until midnight). By comparison the 2008 opening ceremonies in Beijing averaged 35.31 million and a 10.3 adults 18-49 rating in the equivalent preliminary Fast National ratings for the primetime portion (in 2008 the telecast was from 8p-midnight).  In the final numbers the 2008 opening ceremonies averaged 34.89 million viewers and a 10.3 adults 18-49 rating for the full telecast.

Here’s the link to the overnight household ratings – they cover the full period of the telecast and also have a little local market info.

Note: Sorry, we only have half hours ratings today. In the meantime, averaging these half hours into ratings for each show will often lead to errors.

Late-night ratings are below the primetime data.

Overnight broadcast primetime ratings for Friday, July 27, 2012:

Time  Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 NBC XXX Summer Olympics Opening Ceremony 12.2/42 42.53
CBS Undercover Boss – R 0.6/2 2.79
ABC Shark Tank – R 0.6/2 2.58
FOX House – R 0.6/2 2.58
CW Nikita – R 0.2/1 0.63
8:30 NBC XXX Summer Olympics Opening Ceremony 13.3/42 45.73
CBS Undercover Boss – R 0.7/2 3.04
ABC Shark Tank – R 0.7/2 2.45
FOX House – R 0.5/2 1.11
CW Nikita – R 0.2/1 0.56
9:00 NBC XXX Summer Olympics Opening Ceremony 13.3/40 45.20
ABC 20/20 – R 0.8/2 2.95
CBS CSI: NY – R 0.6/2 2.65
FOX Bones – R 0.6/2 1.76
CW Nikita – R 0.1/0 0.56
9:30 NBC XXX Summer Olympics Opening Ceremony 12.3/36 41.22
ABC 20/20 – R 0.8/2 2.40
FOX Bones – R 0.6/2 1.95
CBS CSI: NY – R 0.5/1 2.84
CW Nikita – R 0.1/0 0.51
10:00 NBC XXX Summer Olympics Opening Ceremony 11.7/33 38.58
ABC 20/20 – R 1.0/3 3.76
CBS Blue Bloods – R 0.5/1 3.72
10:30 NBC XXX Summer Olympics Opening Ceremony 11.8/34 28.28
ABC 20/20 – R 1.0/3 4.13
CBS Blue Bloods – R 0.5/1 3.72

Table
Friday’s Ratings Via TV Media Insights

Via NBC Press Note:

In late-night metered-market households Friday night: 
Note Coming Soon

NOTE: All ratings are “live plus same day” from Nielsen Media Research
unless otherwise indicated.

 

Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

NOTE: All ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.

Definitions:

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.  More information on ratings is available here.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

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