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Updated TV Ratings Friday: XXX Olympics Opening Ceremony Is Most-Watched Ever As NBC Scores Ratings Gold

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July 28th, 2012

 

Scoreboard NBC ABC CBS FOX CW
Adults 18-49: rating/Share 12.4/38 0.8/2 0.6/2 0.6/2 0.2/0
Total Viewers (million) 41.92 3.21 3.11 1.61 0.57

 

Update: From 8p-12:02a ET/PT Friday's opening ceremony averaged 40.7 million viewers, which set a 50+ year record as the most-watched opening for a Summer Games, topping the Atlanta games (39.8 million). More details here.-

NBC won the night with adults 18-49 and in total viewers.

The Olympic opening ceremonies averaged a 12.4 adults 18-49 rating and 41.92 million viewers for the primetime portion of the telecast (8-11p, the telecast began at 7:30p ET/PT and ran until midnight). By comparison the 2008 opening ceremonies in Beijing averaged 35.31 million and a 10.3 adults 18-49 rating in the equivalent preliminary Fast National ratings for the primetime portion (in 2008 the telecast was from 8p-midnight).  In the final numbers the 2008 opening ceremonies averaged 34.89 million viewers and a 10.3 adults 18-49 rating for the full telecast.

Here's the link to the overnight household ratings - they cover the full period of the telecast and also have a little local market info.

Note: Sorry, we only have half hours ratings today. In the meantime, averaging these half hours into ratings for each show will often lead to errors.

Late-night ratings are below the primetime data.

Overnight broadcast primetime ratings for Friday, July 27, 2012:

Time  Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 NBC XXX Summer Olympics Opening Ceremony 12.2/42 42.53
CBS Undercover Boss - R 0.6/2 2.79
ABC Shark Tank - R 0.6/2 2.58
FOX House - R 0.6/2 2.58
CW Nikita - R 0.2/1 0.63
8:30 NBC XXX Summer Olympics Opening Ceremony 13.3/42 45.73
CBS Undercover Boss - R 0.7/2 3.04
ABC Shark Tank - R 0.7/2 2.45
FOX House - R 0.5/2 1.11
CW Nikita - R 0.2/1 0.56
9:00 NBC XXX Summer Olympics Opening Ceremony 13.3/40 45.20
ABC 20/20 - R 0.8/2 2.95
CBS CSI: NY - R 0.6/2 2.65
FOX Bones - R 0.6/2 1.76
CW Nikita - R 0.1/0 0.56
9:30 NBC XXX Summer Olympics Opening Ceremony 12.3/36 41.22
ABC 20/20 - R 0.8/2 2.40
FOX Bones - R 0.6/2 1.95
CBS CSI: NY - R 0.5/1 2.84
CW Nikita - R 0.1/0 0.51
10:00 NBC XXX Summer Olympics Opening Ceremony 11.7/33 38.58
ABC 20/20 - R 1.0/3 3.76
CBS Blue Bloods - R 0.5/1 3.72
10:30 NBC XXX Summer Olympics Opening Ceremony 11.8/34 28.28
ABC 20/20 - R 1.0/3 4.13
CBS Blue Bloods - R 0.5/1 3.72

Table
Friday's Ratings Via TV Media Insights

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Via NBC Press Note:

In late-night metered-market households Friday night: 
Note Coming Soon

NOTE: All ratings are "live plus same day" from Nielsen Media Research
unless otherwise indicated.

 

Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

Definitions:

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.  More information on ratings is available here.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
  • a p garcia

    Who could have guessed that “The Queen” is a “Bond Girl”.

  • CrimTV

    So proud to have the Olympics in my home country :) the UK viewership peaked at over 20 million!!!

  • Norman

    Wow at the Olympics!

  • Kissan

    At 10:00 it says 20/20 has 41.30 million viewers. I think they meant 4.30 million.

  • Kissan

    Or I think they meant 1.30 million viewers.

  • adanskiii

    Wow everyone was expecting it to be below china’s #s. I guess not.

  • lll

    @Kissan
    That is definately a mistake that needs to be corrected fast and soon.

  • glover

    LOL at Nikita.

  • Tessa

    I’m wondering at the high viewership for the Opening Ceremonies since it wasn’t live coverage. Many people I know DVR’d the actual live airing and watched that (to skip the commercials) instead of the evening broadcast.

  • newsgeek

    WOW…SMART MOVE BY NBC TO DELAY THAT COVERAGE…THOSE ARE HUGE NUMBERS…

  • American

    Watched everything, 7:30 to midnight. What a terrific program.

  • Ben Thompson

    Great start for the Olympics.

  • Whitewalkers

    Glover what are you on about do you see the ratings for olympics. Troll much if any other cw show was against that on a friday it would do the same and you freaking know it so stop the trokling for once and act like a grown up.

  • Phil

    Damn Nikia! However, everybody was watching the olympics on Friday, so… it’s ok after all. Awful numbers anyway

  • Avery

    Holy Crap, what ratings!!!

  • KS: Brotherly Love is The Centre of Supernatural Universe and No Galileo Can Prove It Wrong

    It was really a great opening last night. It really made British proud of themselves Wondering when will olympics come to India!! We have got a lot of exciting stuff to show to the world!

  • Ellen

    If only NBC could count these ratings for the fall…

  • Andrew

    Does NBC make any money off of the Olympics? I thought I had read that NBC is really only making money indirectly by promoting their shows for the fall.

  • Nick

    $&%# that’s high numbers! :-D

    Does anyone know if the Winter Olympics do better?

  • Leslie Charteris

    Top ten. With honorable mentions. The TEN worst things NBC did with the opening ceremony:

    10. Repeated derision and backhand compliments of any country not named the United States
    9. The repeated reliance on mentioning how war-torn various nations are or have been instead of mentioning their athletes
    8. Commenting on North Korea by mocking Kim Jong-Il’s alleged 11-holes-in-one golf game after they have already caused a delay in competition after percieved political slights
    7. Four-hour tape delay in the social-media era
    6. Spoiling the cauldron lighting
    5. Inserting Idi Amin into conversation as Uganda was marching
    4. Speculating that the Maldives can fight rising sea levels by winning medals
    3. Giving zero camera time to Barbados and Ukraine
    2. Cutting of the athletes’, coaches’ and judges’ oaths
    1. Cutting of the London bombing memorial segment for a Michael Phelps interview

    Dishonorable mentions:
    * Referring to San Marino as “sort of an island”
    * Going to commercial in the middle of a segment
    * Insisting on mentioning the deceased Omar Bongo as Gabon marched, over the 1-1 draw with Switzerland their men’s soccer team had already achieved
    *Stated speculation that Greece will never host the Olympics again
    *Referring to Borat as Kazakhstan marched
    *Making the Djibouti joke during a major world cultural event
    *Spoiling the industrial-era and National Health Service segments right as they were beginning
    *Making a big deal over the lack of a minute of silence for the victims of Munich
    *Repeated mangling of countries’ names
    *Making reference to the Falklands War as Argentina marched
    *24 commercial breaks

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