'

Updated TV Ratings Friday: XXX Olympics Opening Ceremony Is Most-Watched Ever As NBC Scores Ratings Gold

Categories: ',Uncategorized

Written By

July 28th, 2012

 

Scoreboard NBC ABC CBS FOX CW
Adults 18-49: rating/Share 12.4/38 0.8/2 0.6/2 0.6/2 0.2/0
Total Viewers (million) 41.92 3.21 3.11 1.61 0.57

 

Update: From 8p-12:02a ET/PT Friday's opening ceremony averaged 40.7 million viewers, which set a 50+ year record as the most-watched opening for a Summer Games, topping the Atlanta games (39.8 million). More details here.-

NBC won the night with adults 18-49 and in total viewers.

The Olympic opening ceremonies averaged a 12.4 adults 18-49 rating and 41.92 million viewers for the primetime portion of the telecast (8-11p, the telecast began at 7:30p ET/PT and ran until midnight). By comparison the 2008 opening ceremonies in Beijing averaged 35.31 million and a 10.3 adults 18-49 rating in the equivalent preliminary Fast National ratings for the primetime portion (in 2008 the telecast was from 8p-midnight).  In the final numbers the 2008 opening ceremonies averaged 34.89 million viewers and a 10.3 adults 18-49 rating for the full telecast.

Here's the link to the overnight household ratings - they cover the full period of the telecast and also have a little local market info.

Note: Sorry, we only have half hours ratings today. In the meantime, averaging these half hours into ratings for each show will often lead to errors.

Late-night ratings are below the primetime data.

Overnight broadcast primetime ratings for Friday, July 27, 2012:

Time  Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 NBC XXX Summer Olympics Opening Ceremony 12.2/42 42.53
CBS Undercover Boss - R 0.6/2 2.79
ABC Shark Tank - R 0.6/2 2.58
FOX House - R 0.6/2 2.58
CW Nikita - R 0.2/1 0.63
8:30 NBC XXX Summer Olympics Opening Ceremony 13.3/42 45.73
CBS Undercover Boss - R 0.7/2 3.04
ABC Shark Tank - R 0.7/2 2.45
FOX House - R 0.5/2 1.11
CW Nikita - R 0.2/1 0.56
9:00 NBC XXX Summer Olympics Opening Ceremony 13.3/40 45.20
ABC 20/20 - R 0.8/2 2.95
CBS CSI: NY - R 0.6/2 2.65
FOX Bones - R 0.6/2 1.76
CW Nikita - R 0.1/0 0.56
9:30 NBC XXX Summer Olympics Opening Ceremony 12.3/36 41.22
ABC 20/20 - R 0.8/2 2.40
FOX Bones - R 0.6/2 1.95
CBS CSI: NY - R 0.5/1 2.84
CW Nikita - R 0.1/0 0.51
10:00 NBC XXX Summer Olympics Opening Ceremony 11.7/33 38.58
ABC 20/20 - R 1.0/3 3.76
CBS Blue Bloods - R 0.5/1 3.72
10:30 NBC XXX Summer Olympics Opening Ceremony 11.8/34 28.28
ABC 20/20 - R 1.0/3 4.13
CBS Blue Bloods - R 0.5/1 3.72

Table
Friday's Ratings Via TV Media Insights

-

Via NBC Press Note:

In late-night metered-market households Friday night: 
Note Coming Soon

NOTE: All ratings are "live plus same day" from Nielsen Media Research
unless otherwise indicated.

 

Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

Definitions:

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.  More information on ratings is available here.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
  • Nick

    @ Andrew

    Probably just a small profit, as the rights to air sports on TV are expensive.

  • Coffee Steve

    NBC is going YAHOOOOOOOOOOO!!!!!

  • Oliver

    NBC usually lose lots of money on the Olympics.

  • Nadine

    Mr. Charteris: some of your points are well-taken. I would not class referring to San Marino as “kind of an island” as a mere dishonorable mention; that’s a major dumb blooper. US rooterism is shameful and turns my stomach, as does constantly finding the idiots in the audience with the 60-foot stars-and-stripes inanely jumping up and down as though he couldn’t find the toilets, just as the runner crosses the finish line. But please remember that sports reporters are still reporters. They aren’t on the payroll of the British or US government, or the IOC. I’m sure it wouldn’t do at home, but the US, we like it that way. The IOC refusing the minute of silence for the murdered athletes in Munich was a shameful caving-in to corrupt influence (what? the IOC? surely not!!!) and caused a lot of anger in this country, and I would be outraged if it were not mentioned, even if it does embarrass the very human people who run the Olympics.

  • AppleStinx

    Nick wrote: “Does anyone know if the Winter Olympics do better?”

    http://tvbythenumbers.zap2it.com/2012/07/28/nbc-has-best-opening-ceremony-overnight-rating-for-non-u-s-olympics-ever/143117/

    Winter non-US: #3, 4, 5, 9, 10, 12, 13
    Winter US: #2

  • Tam

    @ Prove It Wrong

    I am Indian and live in England. However, I doubt India would ever get the Olympic nor would I want the country to. After the debacle that was the Commonwealth Games there is no way they would ever get it. India is corrupt and the money went to the wrong places.

  • Jay

    @Tam – it’s a shame, but I agree…

  • Lane

    DANG! Great for the Olympics! This is going to get good for Grimm!!

  • bluone

    @Leslie Charteris Great job and I couldn’t agree with you more !!!

  • sam

    i thought NBC lost millions last year because of the olympics….or am i just imagining things?

  • Timothy

    XXX Olympics?!?!?!?!!!!

  • craig

    As a brit i am utterly disgusted that NBC cut the section about the bombing/memoriam to give that scum piece of s**t Phelps airtime, the UK Press are not impressed

  • TVGuy

    THIS JUST IN: NBC Makes Olympic Coverage Semi-Annual
    But those are HUGE numbers for a tape-delayed broadcast.

  • SVU: Fringe Division

    Yep Timothy this is the 30th Olympic of the Common Era (the IOC Era), the first was held in 1896.

  • YoFray Ray

    Hey craig, you limey wanker, go blow it!

  • Charmed

    Wow @ the Olympics! And Nikita wasn’t that bad, I mean it went up against the Olympics so obviously it would lose some viewers!

  • Timothy

    Oh, I know the 30th Olympic Games are on.. I was looking for the XXX Olympics! ;)

  • peter

    I watched the Opening Ceremony live. It was average at best. I would rate it way below the Beijing one.

    I liked the Harry Potter stuff, Bond/Queen, Mr Bean and the end with the flame.

    The musical part was the worst. Way too long. It was so stupid with the 2 ugly and annoying young people texting and that rapper nobody knows who he is outside of the UK.

  • Potato

    This is why when people say NBC will go bankrupt, they are wrong

  • alexjones

    I don’t see how the olympics are going to help grimm, the olympics will be over by the time grimm starts. and awesome ratings for the ceremony, it was an awesome ceremony.

© 2014 Tribune Digital Ventures