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Updated TV Ratings Friday: XXX Olympics Opening Ceremony Is Most-Watched Ever As NBC Scores Ratings Gold

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July 28th, 2012

 

Scoreboard NBC ABC CBS FOX CW
Adults 18-49: Rating/Share 12.4/38 0.8/2 0.6/2 0.6/2 0.2/0
Total Viewers (million) 41.92 3.21 3.11 1.61 0.57

 

Update: From 8p-12:02a ET/PT Friday's opening ceremony averaged 40.7 million viewers, which set a 50+ year record as the most-watched opening for a Summer Games, topping the Atlanta games (39.8 million). More details here.-

NBC won the night with adults 18-49 and in total viewers.

The Olympic opening ceremonies averaged a 12.4 adults 18-49 rating and 41.92 million viewers for the primetime portion of the telecast (8-11p, the telecast began at 7:30p ET/PT and ran until midnight). By comparison the 2008 opening ceremonies in Beijing averaged 35.31 million and a 10.3 adults 18-49 rating in the equivalent preliminary Fast National ratings for the primetime portion (in 2008 the telecast was from 8p-midnight).  In the final numbers the 2008 opening ceremonies averaged 34.89 million viewers and a 10.3 adults 18-49 rating for the full telecast.

Here's the link to the overnight household ratings - they cover the full period of the telecast and also have a little local market info.

Note: Sorry, we only have half hours ratings today. In the meantime, averaging these half hours into ratings for each show will often lead to errors.

Late-night ratings are below the primetime data.

Overnight broadcast primetime ratings for Friday, July 27, 2012:

Time  Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 NBC XXX Summer Olympics Opening Ceremony 12.2/42 42.53
CBS Undercover Boss - R 0.6/2 2.79
ABC Shark Tank - R 0.6/2 2.58
FOX House - R 0.6/2 2.58
CW Nikita - R 0.2/1 0.63
8:30 NBC XXX Summer Olympics Opening Ceremony 13.3/42 45.73
CBS Undercover Boss - R 0.7/2 3.04
ABC Shark Tank - R 0.7/2 2.45
FOX House - R 0.5/2 1.11
CW Nikita - R 0.2/1 0.56
9:00 NBC XXX Summer Olympics Opening Ceremony 13.3/40 45.20
ABC 20/20 - R 0.8/2 2.95
CBS CSI: NY - R 0.6/2 2.65
FOX Bones - R 0.6/2 1.76
CW Nikita - R 0.1/0 0.56
9:30 NBC XXX Summer Olympics Opening Ceremony 12.3/36 41.22
ABC 20/20 - R 0.8/2 2.40
FOX Bones - R 0.6/2 1.95
CBS CSI: NY - R 0.5/1 2.84
CW Nikita - R 0.1/0 0.51
10:00 NBC XXX Summer Olympics Opening Ceremony 11.7/33 38.58
ABC 20/20 - R 1.0/3 3.76
CBS Blue Bloods - R 0.5/1 3.72
10:30 NBC XXX Summer Olympics Opening Ceremony 11.8/34 28.28
ABC 20/20 - R 1.0/3 4.13
CBS Blue Bloods - R 0.5/1 3.72

Table
Friday's Ratings Via TV Media Insights

-

Via NBC Press Note:

In late-night metered-market households Friday night: 
Note Coming Soon

NOTE: All ratings are "live plus same day" from Nielsen Media Research
unless otherwise indicated.

 

Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

Definitions:

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.  More information on ratings is available here.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
  • danke

    I´m happy to live in a country where we didn´t have commercials during the ceremony, not even one. Enjoyed the opening a lot.

  • KS: Brotherly Love is The Centre of Supernatural Universe and No Galileo Can Prove It Wrong

    @Tam

    Good to meet an Indian for the first time on this website. I have hopes it can happen, if not now, at least after 40 years. Our Country might hold XXXX Olympic games. Imagine open ceremony with Characters from Ramayana, Mahabharata and Bharatanatya. World is not so familiar with all those masterpieces and arts of India, it would be really a great feast to the entire world. Wouldn’t it be awesome! :mrgreen:

    Yeah, politicians are bad here, but there are some positive changes going on in our country, both among the people and among the politicians. Hopefully, it will set right in about 10 years. Why do you just sit calm in U.K. Why don’t you support Anna Hazare?

  • KS: Brotherly Love is The Centre of Supernatural Universe and No Galileo Can Prove It Wrong

    @Tam
    I miss the edit button on this website.

    Why do you just sit calm in U.K? I wanna make a few changes to this sentence,

    Don’t be calm in U.K. Please Support the anti corruption movement. Its dying and Hazare is not able to attract people any more. Kudos if you are already supporting.

  • JS

    @Timothy: XXX Olympixxx was broadcasted simultaneously on the Playboy Channel and got a .69 rating. :)

  • Talent Level

    I’ve never listened to the criticisms of NBC’s coverage because those people have no idea what their talking about. NBC has done a great job with these games ever since they got them back in 1992. They are pros at this and know exactly what their doing and its working for them as they know how to promote these amateurs and get big numbers out of them. Michael Phelps was really their creation.

    The tape delays should be understandable by everybody as NBC needs those ratings in prime time not daytime although the coverage is live this year in daytime which was a good move.

    I like the new people in charge as their going to do a great job getting some huge numbers this year.

  • Talent Level

    People just don’t have a clue at all, if NBC was really losing this money off of the Olympics why would they keep buying it for the last 20 years because its worth it and these numbers prove that.

    As for NIkita those numbers weren’t too bad at all. Nikita actually held its own right there it could’ve easily bottomed out last night.

  • dwayne

    Hah. Something on The CW finally hit 0.1

  • a p garcia

    Most boring Olympics opening ever but saved by “The Queen” as a “Bond Girl” and parachuting in was worth it!

  • John

    @Leslie Charteris wow! You really have no life. Just STFU.

  • Networkman

    Wow, so more people got to watch the most boring opening ceremony ever. There are so many comments on other sites from viewers who say they fell asleep during the opening. In my opinion, there was nothing that stood out. I didn’t even care for the lighting of the torch. Nothing was spectacular. It was all just dull and the Queen’s face indicated that as well.

  • Whitewalkers

    Dwayne newsflash for you. A lot of shows for their repeats has hit 0.1 some even 0.0 in their half hours and that was not on friday and not against opening of the olympics with 13.0

  • rob60990

    NBC can enjoy it while it lasts. :D

    Oh look at poor Nikita sinking at 9pm which will be its timeslot this fall.

  • PJM

    There wouldn’t even BE an Olympics without the huge amount of money NBC is charged for broadcasting the Games. They have to pay more than the rest of the media outlets almost combined. In fact, part of the reason Chicago lost the 2016 Games is because they couldn’t settle on a new contract before the decision was made. So if Ryan Seacrest butchers a few names of countries that 99% of the viewing audience wouldn’t have gotten right themselves or tries to be entertaining, I’m not exactly going to lose sleep over it.

    I can’t speak to other countries if they can afford to host the Games or not, but few Olympics outside the U.S. turn a profit, so this anti-U.S. stance is not exactly good for the Games’ survival. Sochi is already running into problems, and Rio is still contemplating having the Olympic athletes and some fans live on boats for the three weeks.

  • Rob R

    How does this affect “Chuck”?

  • John A

    Im not a Nikita fan but it went against the Olympics so dont be mocking its numbers. Surprised Fox didnt drop.

  • 728huey

    Actually, NBC has been making a lot less money over the Olympics the last few years than they have in the past thanks to the IOC charging an exorbitant sum of money to televise the games and set up the International Broadcast Center in each host city venue. Also, with every Olympic event expected to be televised either on the network or their sister cable channels and the internet, the cost of broadcasting the games has gone up dramatically. NBC does recoup some of their costs by pooling some of the broadcast footage and charging international TV outlets to air it (albeit those outlets can superimpose their own graphics and obviously use their own announcers for their home countries), and to save money on some of the lesser events like archery, handball, fencing, etc., they just air the video feed and have their announcers do play-by-play at their home studios in 30 Rock.

  • K

    @Networkman

    It will be more fun, if the Americans don’t win as many medals.

  • JS

    I don’t give a crap about the ratings– NBC still stands for “N”ot “B”roadcasting “C”orrectly– just showing the Phelps (4th) and Lochte winning gold about 8 hours after happened. PATHETIC.

  • Sid

    “Im not a Nikita fan but it went against the Olympics so dont be mocking its numbers”

    Exactly! At least wait until next week.

  • Terrance

    Better things to do than watch the Olympics. Combed my hair, brushed my teeth, took out the garbage, fed my fish, clipped my nails, said “hello” to my neighbour, watched a bird fly, saw three cars go driving down my street, watched the sun set, cooked pyrogies, added sour cream on top once they were cooked, ate them, helped my lady with the dishes…

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