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Updated TV Ratings Friday: XXX Olympics Opening Ceremony Is Most-Watched Ever As NBC Scores Ratings Gold

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July 28th, 2012

 

Scoreboard NBC ABC CBS FOX CW
Adults 18-49: rating/Share 12.4/38 0.8/2 0.6/2 0.6/2 0.2/0
Total Viewers (million) 41.92 3.21 3.11 1.61 0.57

 

Update: From 8p-12:02a ET/PT Friday's opening ceremony averaged 40.7 million viewers, which set a 50+ year record as the most-watched opening for a Summer Games, topping the Atlanta games (39.8 million). More details here.-

NBC won the night with adults 18-49 and in total viewers.

The Olympic opening ceremonies averaged a 12.4 adults 18-49 rating and 41.92 million viewers for the primetime portion of the telecast (8-11p, the telecast began at 7:30p ET/PT and ran until midnight). By comparison the 2008 opening ceremonies in Beijing averaged 35.31 million and a 10.3 adults 18-49 rating in the equivalent preliminary Fast National ratings for the primetime portion (in 2008 the telecast was from 8p-midnight).  In the final numbers the 2008 opening ceremonies averaged 34.89 million viewers and a 10.3 adults 18-49 rating for the full telecast.

Here's the link to the overnight household ratings - they cover the full period of the telecast and also have a little local market info.

Note: Sorry, we only have half hours ratings today. In the meantime, averaging these half hours into ratings for each show will often lead to errors.

Late-night ratings are below the primetime data.

Overnight broadcast primetime ratings for Friday, July 27, 2012:

Time  Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 NBC XXX Summer Olympics Opening Ceremony 12.2/42 42.53
CBS Undercover Boss - R 0.6/2 2.79
ABC Shark Tank - R 0.6/2 2.58
FOX House - R 0.6/2 2.58
CW Nikita - R 0.2/1 0.63
8:30 NBC XXX Summer Olympics Opening Ceremony 13.3/42 45.73
CBS Undercover Boss - R 0.7/2 3.04
ABC Shark Tank - R 0.7/2 2.45
FOX House - R 0.5/2 1.11
CW Nikita - R 0.2/1 0.56
9:00 NBC XXX Summer Olympics Opening Ceremony 13.3/40 45.20
ABC 20/20 - R 0.8/2 2.95
CBS CSI: NY - R 0.6/2 2.65
FOX Bones - R 0.6/2 1.76
CW Nikita - R 0.1/0 0.56
9:30 NBC XXX Summer Olympics Opening Ceremony 12.3/36 41.22
ABC 20/20 - R 0.8/2 2.40
FOX Bones - R 0.6/2 1.95
CBS CSI: NY - R 0.5/1 2.84
CW Nikita - R 0.1/0 0.51
10:00 NBC XXX Summer Olympics Opening Ceremony 11.7/33 38.58
ABC 20/20 - R 1.0/3 3.76
CBS Blue Bloods - R 0.5/1 3.72
10:30 NBC XXX Summer Olympics Opening Ceremony 11.8/34 28.28
ABC 20/20 - R 1.0/3 4.13
CBS Blue Bloods - R 0.5/1 3.72

Table
Friday's Ratings Via TV Media Insights

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Via NBC Press Note:

In late-night metered-market households Friday night: 
Note Coming Soon

NOTE: All ratings are "live plus same day" from Nielsen Media Research
unless otherwise indicated.

 

Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

Definitions:

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.  More information on ratings is available here.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
  • Ji (g)

    wow, i bet all those people were peeod when they found out the XXX meant the 30th. I knew the economy was bad, but 45m people bad. And i thought my life was boring now days.

  • s0303

    love how brian williams blows who won gold before they air it in prime time…classy :)

  • The Bandit

    I think these ratings are bogus.

    It was actually bad TV

  • Ga

    lol…those 500K people who watched Crapita. Pathetic.
    Such a wasted renewal.

  • elliotness

    Don’t talk bad about Nikita! Lyndsey Fonseca is a freakin angel on earth. I just like to look at her face any chance I get

  • hardline_pro

    Too bad NBC’s coverage sucked. We need FOX to have the Olympics…

  • In ITALY: the event attracted an average of 5.6 million of viewers – 29,74% share, picked 7.9 millions at 10 p.m

  • pirate1303

    The opening was debatable-good engineering, choreography but boring-

    Not in dispute was NBC’s amateurish direction of the pagent. Oprning march was too fast, thus viewers missed the nuiances of each team. Close up on flag of one country, then jump to another country-very few consistent wide shoys to show the entire treams. Awful prattle -Dumb statements-followed by dumber statements.What were the meaning of the uniforms, who made them? They would speak of an athlete in a team and then not have an isolated shot of him. Seemed like rookies.directors. The made a big deal out of Saudi Arabians “allowing” women for the first time -then barely gave a 1 second to show picture. Sound also seemed to be uneven.

    Couldn’t even pronounce country’s names correctly.Too much political
    talk-these jock sniffers-hardly know sports- stay away from politics.
    Saturday’s coverage was worse-why not have the flags on the swimmers as they swim laps? Helps us identify countries.

    Whose idea was it to delay Phelps -live would have been exciting-already know he lost.

    Tell more about the poring going on-100,000 condoms-must be some stories.

    The Royals looked as bored as the rerst of us-too much crowd filming- not enough on the athletes-

    All in all -a bad boring presentation.

  • dwayne

    @Whitewalkers Let me guess, butthurt Nikita fan.

  • suzie

    the opening Ceremony was awesome, loved the bit with the queen.

  • Mike

    NBC really needs to milk this and heavily advertise their fall shows like

    Revolution

    also are stations like abc allowed to advertise their shows on nbc during olympics

  • MC

    I checked out 15 minutes in. I don’t have that many hours to waste watching bad dancing.

  • Derrick

    “24 commercial breaks”

    it was on from like 6:30 to 11:30

    most hour long shows have 6 commerical breaks an hour, so i dont think they added on to that.

  • American

    I thought the ceremony was fine, exept the “Digital Age” scene. I had to mute it. But I did like the Queen’s entrance!

  • Jason

    LOL all this proves is the Olympics can do well against reruns. Who cares.

  • thesnowleopard

    NBC botching the Olympics? Again? Well, at least they’re true to form.

    Wow, Nikita, those are bad numbers. And these are just the overnights. Granted, the 0.2 can be blamed on the Olympics, but if Nikita’s going to keep up those double bills, the network probably doesn’t want it to keep dropping a tenth of a point at 9pm each time.

  • Joseph

    NBC should have carried the Opening Ceremonies live in the afternoon as well as a prime-time repeat of the entire ceremony.

    Had they done so, the prime-time numbers might have been only 31-32 million, but there probably would have been 18 million watching live during the afternoon, and that probably would have meant a combined total of 47 million viewers (assuming about three million watched both live and the replay).

    NBC also could have sold commercials for the Opening Ceremonies on the basis that each spot sold would have appeared both on the live broadcast and the prime-time repeat.

    What’s this I hear that in Boston, a local baseball telecast killed the opening ceremonies in the local ratings there??

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