NBC Has Best-Ever Overnight Ratings for First Night of non-U.S.Olympic Games

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Deadline reports that  the first night of competition in the London Summer Olympics, NBC on Saturday drew an 18.0 overnight household  rating and 33 share (8:30-11:30 p.m. ET/PT) and was the best ever overnight rating for the first night of competition for a non-U.S. Summer Olympics – 8% higher than Beijing and 22% above Athens, the last European Olympics.

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