TV Ratings Saturday: XXX Olympics Night 1 A Decisive Victory for NBC and Ryan Lochte



Scoreboard NBC FOX CBS ABC
Adults 18-49: Rating/Share 8.2/28 0.6/2 0.5/2 0.5/2
Total Viewers (million) 27.41 2.23 2.92 1.89

NBC was number one among adults 18-49  and in total viewers.

From 8-11PM, the XXX Olympics averaged a huge 8.2 among adults 18-49, though the telecast aired from 8PM to midnight. For comparison, that up  6% among adults 18-49 from the  8-11PM fast nationals for the first night of the Beijing Olympics, on Saturday August 9, 2008 which scored a 7.7 rating among adults 18-49 and were watched by 24.10 million total viewers.

Note: Sorry, we only have half hours ratings today. In the meantime, averaging these half hours into ratings for each show will often lead to errors.

Broadcast primetime ratings for Saturday, July 28 2012:s

Time Net Show 18-49 Rating/Sh Viewers (millions)
8:00 NBC XXX Summer Olympics 5.9/23 20.55
FOX Cops – R 0.7/3 2.57
CBS NYC 22 0.4/2 2.59
ABC Extreme Makeover Home Edition – R 0.4/2 1.52
8:30 NBC XXX Summer Olympics 6.9/25 23.36
FOX Cops – R 0.9/3 3.03
CBS NYC 22 0.4/2 2.87
ABC Extreme Makeover Home Edition – R 0.4/2 1.58
9:00 NBC XXX Summer Olympics 8.1/28 27.67
FOX Mobbed – R 0.6/2 2.00
ABC Extreme Makeover Home Edition – R 0.5/2 1.90
CBS Hawaii Five-0 – R 0.4/1 2.63
9:30 NBC XXX Summer Olympics 9.5/31 31.84
ABC Extreme Makeover Home Edition – R 0.6/2 2.13
CBS Hawaii Five-0 – R 0.4/1 2.77
FOX Mobbed – R 0.4/1 1.31
10:00 NBC XXX Summer Olympics 9.3/30 30.95
CBS 48 Hours Mystery – R 0.5/2 2.96
ABC Castle – R 0.4/1 2.09
10:30 NBC XXX Summer Olympics 9.5/30 30.08
CBS 48 Hours Mystery – R 0.7/2 3.69
ABC Castle – R 0.4/1 2.14

Saturday’s Ratings Via TV Media Insights
Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

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