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TV Ratings Saturday: XXX Olympics Night 1 A Decisive Victory for NBC and Ryan Lochte

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Written By

July 29th, 2012

Scoreboard NBC FOX CBS ABC
Adults 18-49: rating/Share 8.2/28 0.6/2 0.5/2 0.5/2
Total Viewers (million) 27.41 2.23 2.92 1.89

NBC was number one among adults 18-49  and in total viewers.

From 8-11PM, the XXX Olympics averaged a huge 8.2 among adults 18-49, though the telecast aired from 8PM to midnight. For comparison, that up  6% among adults 18-49 from the  8-11PM fast nationals for the first night of the Beijing Olympics, on Saturday August 9, 2008 which scored a 7.7 rating among adults 18-49 and were watched by 24.10 million total viewers.

Note: Sorry, we only have half hours ratings today. In the meantime, averaging these half hours into ratings for each show will often lead to errors.

Broadcast primetime ratings for Saturday, July 28 2012:s

Time Net Show 18-49 Rating/Sh Viewers (millions)
8:00 NBC XXX Summer Olympics 5.9/23 20.55
FOX COPS - R 0.7/3 2.57
CBS NYC 22 0.4/2 2.59
ABC Extreme Makeover Home Edition - R 0.4/2 1.52
8:30 NBC XXX Summer Olympics 6.9/25 23.36
FOX COPS - R 0.9/3 3.03
CBS NYC 22 0.4/2 2.87
ABC Extreme Makeover Home Edition - R 0.4/2 1.58
9:00 NBC XXX Summer Olympics 8.1/28 27.67
FOX Mobbed - R 0.6/2 2.00
ABC Extreme Makeover Home Edition - R 0.5/2 1.90
CBS Hawaii Five-0 - R 0.4/1 2.63
9:30 NBC XXX Summer Olympics 9.5/31 31.84
ABC Extreme Makeover Home Edition - R 0.6/2 2.13
CBS Hawaii Five-0 - R 0.4/1 2.77
FOX Mobbed - R 0.4/1 1.31
10:00 NBC XXX Summer Olympics 9.3/30 30.95
CBS 48 Hours Mystery - R 0.5/2 2.96
ABC Castle - R 0.4/1 2.09
10:30 NBC XXX Summer Olympics 9.5/30 30.08
CBS 48 Hours Mystery - R 0.7/2 3.69
ABC Castle - R 0.4/1 2.14

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Saturday's Ratings Via TV Media Insights
Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
  • Kissan

    In the U.S. I only saw promos for the new shows, Grimm and The Voice. The Voice Season 3 promo looked awesome.

  • Tessa

    Robert: “if CNN gave people news they were interested in, they’d watch!”

    Thanks for the lols, Robert! :D

  • NVD

    It looks like NBC is making the most of their promotional platform. Lots of meaningful promo for New Normal, Chicago Fire, Animal Practice, Revolution, Guys with Kids, Go On and Grimm.

  • Polar Bear

    @ RG 3 vs Luck
    NBC pros know what they are doing?
    Think it’s a coincidence the only good ratings NBC ever gets is for football and the Olympics?

  • RG 3 vs Luck

    @ Robert: You seem to be making it out like its impossible for a broadcast network to succeed with an original program on a Saturday night. We’ve yet to see a program that would be promoted to the nines air on this night in over 10 years. If a network like NBC decided to air new episodes of The Voice and The Revolution with huge promotion on Saturdays. Are you actually telling me those programs won’t get solid ratings. Nobody’s saying these programs will get 30 million viewers as there’s already 100% of the programs during the week that are incapable of reaching that number on a regular basis but 10 million viewers is possible.

  • RG 3 vs Luck

    @ Polar Bear: You misread what I was saying. I was only referring to the Sports division not the network itself. I was not even referring to NBC during the season just the Olympics and how people always complain about tape delays in prime time when the Olympics aren’t held in North America or South America.

  • Survivor Fan

    The thing is that some events are not live. I already knew that Lochte won and Phelps came in fourth before the NBC showing.

  • Anthony

    If a network like NBC decided to air new episodes of The Voice and The Revolution with huge promotion on Saturdays. Are you actually telling me those programs won’t get solid ratings. Nobody’s saying these programs will get 30 million viewers as there’s already 100% of the programs during the week that are incapable of reaching that number on a regular basis but 10 million viewers is possible.

    You mean a network that with tons of promotion for the Voice (including a post superbowl timeslot premiere) couldn’t even get over 10 million viewers for all it episodes on Mondays/Tuesdays, is going to get 10 million viewers on a Saturday? Not likely.

  • Jack

    @Anthony The Voice regularly got over 12 million.

  • Gator

    “You mean a network that with tons of promotion for the Voice (including a post superbowl timeslot premiere) couldn’t even get over 10 million viewers for all it episodes on Mondays/Tuesdays, is going to get 10 million viewers on a Saturday? Not likely.”

    You guys assume, you don’t really know so don’t act like you know. The Voice was around 12 million what are you talking about?

  • http://tvbythenumbers.com Robert Seidman

    @RG3 – it’s not a certainty Revolution will succeed even on a much better day, but what is certain is whatever viewers it gets, it would get a LOT fewer if it aired on Saturday instead. Even with identical promotion. Same for the Voice. It isn’t just an NBC thing. None of the big four broadcast networks do what you suggest and there’s a reason for that: it doesn’t make business sense even if it would make some people happy.

  • AppleStinx

    Tape delay isn’t always bad. I knew that the Dutch biker had won the race, but still watched it this morning. The problem is that the middle of the pack was 40+ seconds behind the leaders, and NBC showed that pack crossing the finish line 5 seconds after the leaders. Anyway, I was overcome with an urge to get on a bike and follow a police car as my pace object. Ended up having donuts for lunch.

  • NEK38583

    Maybe the promotion that the new fall shows and Grimm is getting during the olympics will equal good ratings.

  • Tony

    I really am liking the promotion for Revolution and Chicago Fire the most so far as they were done very well. Not really liking the comedy side except for Guys with Kids. Go On and New Normal tried way too hard in their promos.

    NBC should’ve ordered more pilots for the fall since this was an Olympic year.

  • SarahL

    Great ratings! This will help Grimm.

  • Noname_Rex

    NBC Nightly News was SSSOOO dam stupid just publicly announcing the Locthe-Phelps race like that! What did they do, FORGET that they’re six hours ahead of us (well me)? Absolutely pathetic, and no apology either.

    I honestly am surprised that Brian Williams let that pass him by, but maybe they all figured that “eh! with social media nowadays they probably already know anyways, so there’s no harm done in reporting it.” That, or they’re just idiots.

    Hell even my own local CBS affiliate took some heat after announcing the results too, nearly FOUR-FIVE HOURS before the meet was supposed to be shown. At least they apologized and said that they wouldn’t post any more Olympic updates on their Facebook.

  • Matt

    As a Brit I’m absolutely shocked that NBC don’t show the sports live. Here in the UK satellite/cable subscribers get 24 free HD channels, those with Freeview get basically 3 dedicated channels (BBC1/3/red button) – all with live coverage/important events on a 2 minute delay. Plus, all of the 24 feeds are available online for free. How does NBC defend themselves? Moreover, how do Americans put up with it?!

  • RJ

    Yawnnnnnn.

  • kc

    Some of these so called “sports” at the Olympics are rediculous. They need to eliminate half of these sports

  • kc

    Next thing you know eating contest will be a sport at the Olympics

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