'

TV Ratings Saturday: XXX Olympics Night 1 A Decisive Victory for NBC and Ryan Lochte

Categories: '

Written By

July 29th, 2012

Scoreboard NBC FOX CBS ABC
Adults 18-49: rating/Share 8.2/28 0.6/2 0.5/2 0.5/2
Total Viewers (million) 27.41 2.23 2.92 1.89

NBC was number one among adults 18-49  and in total viewers.

From 8-11PM, the XXX Olympics averaged a huge 8.2 among adults 18-49, though the telecast aired from 8PM to midnight. For comparison, that up  6% among adults 18-49 from the  8-11PM fast nationals for the first night of the Beijing Olympics, on Saturday August 9, 2008 which scored a 7.7 rating among adults 18-49 and were watched by 24.10 million total viewers.

Note: Sorry, we only have half hours ratings today. In the meantime, averaging these half hours into ratings for each show will often lead to errors.

Broadcast primetime ratings for Saturday, July 28 2012:s

Time Net Show 18-49 Rating/Sh Viewers (millions)
8:00 NBC XXX Summer Olympics 5.9/23 20.55
FOX COPS - R 0.7/3 2.57
CBS NYC 22 0.4/2 2.59
ABC Extreme Makeover Home Edition - R 0.4/2 1.52
8:30 NBC XXX Summer Olympics 6.9/25 23.36
FOX COPS - R 0.9/3 3.03
CBS NYC 22 0.4/2 2.87
ABC Extreme Makeover Home Edition - R 0.4/2 1.58
9:00 NBC XXX Summer Olympics 8.1/28 27.67
FOX Mobbed - R 0.6/2 2.00
ABC Extreme Makeover Home Edition - R 0.5/2 1.90
CBS Hawaii Five-0 - R 0.4/1 2.63
9:30 NBC XXX Summer Olympics 9.5/31 31.84
ABC Extreme Makeover Home Edition - R 0.6/2 2.13
CBS Hawaii Five-0 - R 0.4/1 2.77
FOX Mobbed - R 0.4/1 1.31
10:00 NBC XXX Summer Olympics 9.3/30 30.95
CBS 48 Hours Mystery - R 0.5/2 2.96
ABC Castle - R 0.4/1 2.09
10:30 NBC XXX Summer Olympics 9.5/30 30.08
CBS 48 Hours Mystery - R 0.7/2 3.69
ABC Castle - R 0.4/1 2.14

-

Saturday's Ratings Via TV Media Insights
Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
  • AppleStinx

    To those waiting for a tape delay showing of Spain vs Honduras, I apologize. Honduras is winning 1-0.

  • Justin121

    ABC, NBC, CBS, and FOX air second-tier programming on Fridays and Saturdays so people would go to the movies to the benefit of their sister companies: Disney, Universal, Paramount, and 20th Century Fox.

  • Jack

    @Justin21, Actually, Grimm became a high quality show. Some later episodes were X Files quality.

  • Justin121

    Only Grimm premiering in August is a mistake.

    They should premiere at least two or three other shows during August.

    Like, save only The Voice/Revolution and the Thursday lineup for Sept.

  • Mike

    are other stations like ABC allowed to promote their shows on nbc during the olympics

  • ChrisA

    Can’t wait for the 2nd season of “Grimm”. Just finished watching all of season 1. Going to see “Revolution”, looks like its going to be a good show. Only 2 shows I’m watching from NBC.

  • The End

    Saturday would only work if NBC/Fox/CBS/ABC took a bunch of popular shows + new ones that are hyped and shoved them on Saturday.

    One network doing Saturday is meaningless, 2 doing Saturday is okay, 3 doing Saturday and you’re onto something, 4 doing something and you have a must watch day.

  • PHIL

    Revolution is like “The Event”, an overhyped tv show

  • Jack

    @Phil, Revolution is far better looking than the Event was. It also has good writers in Eric Kripke and JJ Abrams.

  • http://tvbythenumbers.com Robert Seidman

    @Jack, yeah because JJ Abrams and Eric Kripke guarantee great ratings! *Cough* FRINGE, *cough* ALCATRAZ (canceled), *cough* UNDERCOVERS (canceled) *cough* SUPERNATURAL. There’s no chance Revolution starts off as well as THE EVENT in terms of ratings, but the good news is it’s not just how you start that matters, plus as bad as NBC was when THE EVENT aired, it’s in worse shape now so the bar for being an average performer is lower.

  • SarahL

    @Robert

    LOL! You know that you just set the crazy off right? Unless Revolution is utter crap, I cannot see how it won’t get a second season. Like you said, NBC has low standards for success now. Plus Revolution is airing after The Voice, one of NBC’s strongest shows.

  • Oliver

    It’ll be interesting to see whether NBC’s bumper Olympics ratings and promotion push will translate into fall ratings. I suspect not. It hasn’t in the past (Kath & Kim, anybody?), and there is only have one compelling new show (Revolution). That said, NBC’s ratings have never been so low, so there’s a lower barrier to clear and if it moves the dial even slightly then NBC will have their best season in years.

    I’d like to echo the poster who said that NBC should have brought more of their schedule forward. It’s a risk, but surely it’s worth rolling the dice when you’re in a distant fourth (when you exclude football). NBC are pretty much providing a case study with Grimm, which increasingly seems less like a show and more like a lab rat in an elaborate NBC scheduling experiment.

    The lack of programming on Saturday is a bit goofy, but I guess it’s now ingrained in the American psyche that it’s a TV wasteland. Saturday primetime continues to get great ratings in the UK.

  • Jack

    @Robert Making about hope makes it more broad appealing. Also, Smash premiered to 11.5 million. So, it can still be done and that is a show that has more narrow appeal than Revolution does.

  • Jack

    Also, under the old regime marketing was a big problem. Now they have Len Fogge handling the marketing.

  • Jay

    Saturday is a big ratings day in the UK. I think with the right programming, Saturday programming could succeed in the US too. I find it hard to believe that a huge amount of people decided not to go out on Saturday just so they could watch the Olympics.

  • Oliver

    I think Revolution has a good shot at being a hit.

    Revolution has a neat, relatable, accessible, marketable concept that allows them to go beyond the usual genre sci-fi audience. Equally important, the concept provides plenty of opportunities to tell cool stories rather than focusing on their own crappy ‘mythology’ nonsense.

    They just need to ensure it’s a well-paced, fun, action-adventure romp rather than some mythology-heavy front-loaded drag (like The Event/FlashForward/Alcatraz/Touch), because those shows have been proven to collapse in the ratings time-and-time again.

  • Steve-A

    @Jay, that’s exactly what happened. Saturday programming is done in the US. Those days are long gone.

  • Christopher

    Gee, UK Matt, I’m so surprised that an Olympics set in London is broadcast live in its home country! British TV is so superior! Also, we see every event live here too, either on NBC’s Olympics site/app or on the network itself. But do go on with the usual NBC bashing.

    And so far I’ve seen ads for Grimm (yay!), Revolution, New Normal, Guys With Kids, Chicago Fire and The Voice. The Voice ad was nicely done, although not as amazing as their “Ninja” ad with the fighting judges during the Super Bowl.

  • Oliver

    Also, as an anecdote, I am interested in Revolution but wasn’t especially interested in The Event/FlashForward/Alcatraz/Touch.

    That said, it could still be terrible, I’m just being cautiously optimistic. I just think there’s a lot of potential in the concept if handled correctly.

  • The End

    @Robert Seidman

    Personally I think it would be fair to say that, besides Person of Interest, J.J Abrams hasn’t produced a single show that has had mainstream success since Lost.

    Fringe has that cult show status and is widely followed by Science fiction fans, but isn’t really a mainstream show.

    I would hope that he someday considers doing a Star Trek TV series. We’re long overdue one. I would imagine Paramount wanting to revive the francise if the 2nd movie is successful and if he has a good enough idea for one, why not?

© 2014 Tribune Digital Ventures