'

TV Ratings Saturday: XXX Olympics Night 1 A Decisive Victory for NBC and Ryan Lochte

Categories: '

Written By

July 29th, 2012

Scoreboard NBC FOX CBS ABC
Adults 18-49: rating/Share 8.2/28 0.6/2 0.5/2 0.5/2
Total Viewers (million) 27.41 2.23 2.92 1.89

NBC was number one among adults 18-49  and in total viewers.

From 8-11PM, the XXX Olympics averaged a huge 8.2 among adults 18-49, though the telecast aired from 8PM to midnight. For comparison, that up  6% among adults 18-49 from the  8-11PM fast nationals for the first night of the Beijing Olympics, on Saturday August 9, 2008 which scored a 7.7 rating among adults 18-49 and were watched by 24.10 million total viewers.

Note: Sorry, we only have half hours ratings today. In the meantime, averaging these half hours into ratings for each show will often lead to errors.

Broadcast primetime ratings for Saturday, July 28 2012:s

Time Net Show 18-49 Rating/Sh Viewers (millions)
8:00 NBC XXX Summer Olympics 5.9/23 20.55
FOX COPS - R 0.7/3 2.57
CBS NYC 22 0.4/2 2.59
ABC Extreme Makeover Home Edition - R 0.4/2 1.52
8:30 NBC XXX Summer Olympics 6.9/25 23.36
FOX COPS - R 0.9/3 3.03
CBS NYC 22 0.4/2 2.87
ABC Extreme Makeover Home Edition - R 0.4/2 1.58
9:00 NBC XXX Summer Olympics 8.1/28 27.67
FOX Mobbed - R 0.6/2 2.00
ABC Extreme Makeover Home Edition - R 0.5/2 1.90
CBS Hawaii Five-0 - R 0.4/1 2.63
9:30 NBC XXX Summer Olympics 9.5/31 31.84
ABC Extreme Makeover Home Edition - R 0.6/2 2.13
CBS Hawaii Five-0 - R 0.4/1 2.77
FOX Mobbed - R 0.4/1 1.31
10:00 NBC XXX Summer Olympics 9.3/30 30.95
CBS 48 Hours Mystery - R 0.5/2 2.96
ABC Castle - R 0.4/1 2.09
10:30 NBC XXX Summer Olympics 9.5/30 30.08
CBS 48 Hours Mystery - R 0.7/2 3.69
ABC Castle - R 0.4/1 2.14

-

Saturday's Ratings Via TV Media Insights
Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
  • Tony

    It aint like Saturdays didn’t used to be a huge television night during the week back in the day with Mary Tyler Moore, All in the Family, Love Boat, Golden Girls, ad several others.

    With Saturdays being a huge TV night in the UK still to this day and sports being able to put up 30 million viewers at any given time I think the American networks are clearly making an excuse just to drive people to the theaters so their companies can make money at the box office. Aint nobody stupid!

    You put big shows like Dancing with the Stars and American Idol on Saturdays people will still watch it.

  • Tony

    Friday’s box office numbers prove that television can hurt the box office if their scheduled aggressively.

  • Oliver

    I am slightly surprised that none of the networks has tried to push a half-decent* bit of reality TV onto Saturday to challenge the status quo and see how it does. Cops has always had respectable ratings, and NBC doesn’t have much to lose. I guess Fox is trying something similar by throwing sports on Saturday.

    On a related note, I’ve long wondered why no-one puts comedies in the 10-11pm hour as counter-programming. Contrary to popular opinion, 30 Rock/Outsourced actually did okay (especially considering Outsourced was, well, Outsourced), and late-night shows prove there is an audience for comedy at night.

    * No, I don’t mean the elaborate Ford infomercial that is Escape Routes.

  • Oliver

    I just remembered Fox tried Q’Viva! The Chosen, but that was kinda goofy and niche.

  • Tony

    @ Oliver: Q’Viva wasn’t even promoted, if FOX actually put American Idol on a Saturday and promoted it that could be a very special program.

    A program that could do very well on Saturdays is America’s Got Talent. Its family oriented and it will be cleared of competition.

  • Oliver

    Idol and AGT’s ratings are too high for the networks to risk messing with the formula.

    The Biggest Loser would be perfect, but I suspect NBC plan to turn it into a summer series.

  • Survivor Fan

    @ Matt

    I watch the events on NBC’s cable channels (and NBC) live during the day, rather than in primetime. I just am not able to see the swimming and gymnastics finals, but there is so much else to watch. It will be better in 2016, because Rio is just one hour ahead of the East Coast.

  • Alex

    Of course people were going to watch the opening ceremonies, so the high ratings aren’t a surprise. Doesn’t take away from the sad fact Americans didn’t get to see the whole show (Zap2It just posted, for example, Benedict Cumberbatch’s incredible intro, and the cutting of the memorial segment has been well reported) and by all accounts had to put up with some pretty inane commentary too. Of course millions watched, as well they should. It’s only unfortunately they never got to see (on NBC, anyway) the whole thing. The question also has to be asked as to how many millions more didn’t watch at all because a) they found a way to watch it live – presumably including anyone within transmission range of Canada’s CTV, for example – or simply didn’t bother and perhaps have decided to wait for the Blu-ray.

  • Alex

    ^ Please ignore my post above. Something strange happened – I clicked on FRIDAY and ended up on SATURDAY, so my comments above were intended to reflect the opening ceremonies, not Night 1 (though it could be argued some of my points still apply). Sorry about that.

  • Jack

    @Alex, Do you think Revolution could be a hit?

  • Ram510

    Chicago Fire looked really GOOD! I can’t believe they are waiting until October to premiere

  • Other Than That Mrs. Lincoln How Was The Play?

    XXX Olympics? Is that the Porn Olympics?

  • Noname_Rex

    @The End

    No, I personally doubt that he’ll ever do that. He’s already in the middle if not over half way done with the production of the second “Star Trek” movie set in the alternate universe.

    That’s important to me because if he was to do an actual Star Trek television series, it would literally be a full and total re-launch of the entire franchise, something that die hard and loyal old Star Trek fans (and maybe even Paramount too for all we know) wouldn’t really stand for and allow. Not to mention that he would turn it into a shoot-em-up action flick show instead of anything like the first original five series.

  • Justin121

    @Oiver,

    Comedies in the 10-11pm hour is a brilliant idea.

    I personally prefer to end my evening on a light, positive note.

© 2014 Tribune Digital Ventures