Cable News Ratings for Friday, July 27, 2012

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July 30th, 2012


  • FOX Business Network’s (FBN) Lou Dobbs Tonight beat CNBC’s The Kudlow Report in the coveted advertising demo of persons aged 25-54 for the month of July, according to Nielsen Media Research. The victory marks the first monthly win for the 7 PM/ET program, anchored by Lou Dobbs, since launching in March 2011.


  • For the month of July, Dobbs achieved a 10 percent advantage over CNBC with 43,000 viewers in the demo to Larry Kudlow’s 39,000. In total viewers, it was a close race with Dobbs earning 148,000, just shy of Kudlow’s 158,000. FBN is available in roughly half as many homes as CNBC and this is the first time a program has won the month in the advertiser friendly demo since launching in 2007.


  • Network Period Program Time Days P2+ AA (000s) A25-54 AA (000s)
    FBN 06/25/12-07/27/12 LOU DOBBS TONIGHT 07:00P -08:00P MTWTF__ 148 43
    CNBC 06/25/12-07/27/12 KUDLOW REPORT 07:00P -08:00P MTWTF__ 158 39
    Dobbs vs. Kudlow -6% 10%

Live + Same Day Cable News Daily Ratings for July 27, 2012

P2+ (000s) 25-54 (000s) 35-64 (000s)
Total Day
FNC       1,004            224            435
CNN         326             96            137
MSNBC         424            110            170
CNBC         171             59             88
FBN           70             14             32
HLN         196             69            115
Primetime P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC       1,225            182            455
CNN         287            123            155
MSNBC         502            149            187
CNBC         187            103            118
FBN           68             11             25
HLN         215             72            116
Net Morning programs (6-9 AM) P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC FOX & Friends       1,339            418            766
CNN Early Start/Starting Point         466            235            283
MSNBC Morning Joe         450            165            206
CNBC Squawk Box           89             24             44
HLN Morning Express w/ Meade         283            164            233
Net 5PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC FIVE, THE       1,450            266            580
CNN SITUATION ROOM         653            114            209
MSNBC HARDBALL WITH C. MATTHEWS         875            123            272
CNBC MONEY IN MOTION         152             33             62
HLN EVENING EXPRESS         104             24             51
Net 6PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC SPECIAL RPT W/BRET BAIER       1,621            290            631
CNN SITUATION ROOM         446            150            187
MSNBC POLITICS NATION         903            154            285
CNBC MAD MONEY         140             41             66
HLN EVENING EXPRESS         120             47             59
Net 7PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE FOX REPORT W/S.SMITH       1,334            216            470
CNN ERIN BURNETT OUTFRONT         289            104            134
MSNBC HARDBALL WITH C. MATTHEWS         784            115            247
CNBC KUDLOW REPORT         124             30             46
HLN JANE VELEZ-MITCHELL         336            111            211
Net 8PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE OREILLY FACTOR       1,675            251            573
CNN ANDERSON COOPER SPCL RPT         318            149            178
MSNBC ED SHOW         649            154            219
CNBC COCAINE COWBOYS         113             43             56
HLN NANCY GRACE         293             77            146
Net 9PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC STOSSEL       1,198            204            493
CNN PIERS MORGAN TONIGHT         291            112            154
MSNBC RACHEL MADDOW SHOW         595            172            228
CNBC COCAINE COWBOYS         187             92             99
HLN JANE VELEZ-MITCHELL         192             73             98
Net 10PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC ON THE RECORD SPCL         794             90            300
CNN ANDERSON COOPER SPCL RPT         251            107            132
MSNBC MSNBC INVESTIGATES         261            120            114
CNBC AMERICAN GREED         260            171            197
HLN NANCY GRACE         160             66            104
Net 11PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE OREILLY FACTOR         596            121            306
CNN ERIN BURNETT OUTFRONT         196             79            102
MSNBC MSNBC INVESTIGATES         273            146            136
CNBC MAD MONEY         128            108            115
HLN SHOWBIZ TONIGHT           93             59             52


For other days cable news ratings click here.
Note: We post all the cable news ratings we get.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of July, 2011)

CNN/HLN: 101.12 million HHs

CNBC: 98.62 million HHs

FNC: 99.15 million HHs

MSNBC: 95.72 million HHs

Fox Business: 58.15 million HHs

Nielsen TV Ratings Data: ©2012 The Nielsen Company. All Rights Reserved.

  • Suikostinger

    It’s because I am literally laughing my ass off at your ignorance.

  • Suikostinger

    I don’t know man. A carrot might have a pretty high IQ, how do you know it doesn’t?

  • UpAndOver

    I wonder if TV by the Numbers gets a Federal Grant…

    After all it is a Semi-Adult Web Care Center…

    Kind of like an ‘Adult Day Care Center’…

  • Suikostinger

    Don’t forget guys, tomorrow is Chik-Fil-A appreciation day. I expect them be getting TONS of customers, especially here in the south.

  • Craigslist

    Well, by the looks of these ratings and the comments on this board, I see the fox news hate rhetoric is doing it’s job. The 1% would be proud.

  • Hillbilly


    Enjoy your family time. Me & AppleStinx will water your flower beds. :grin:

  • Hillbilly

    Don’t forget guys, tomorrow Wednesday is Chik-Fil-A appreciation day. I expect them be getting TONS of customers, especially here in the south.


  • Hillbilly

    These are funky numbers for Friday. Oh wait the Olympic Opening Ceremony was Friday. I might have under estimated MSNBC’s numbers for their day time coverage. :???: Glad i didn’t bet.

  • Hillbilly

    Jim – It was when he 1st started posting and posting under the name Italian Mike. When he went off that time I posted that he was trying to make a fool out of him.Suik went off on one of his famous there,their,they’re and 5th grade grammar rants.So Hillbilly is 100% correct!


    Now that you let the cat out of the bag. He also contradicted himself in (i think) a 6 minute time span. Calling DB a liar. Saying it wasn’t a pet peeve of his. Then 6 minutes later says it IS a pet peeve he has.

    Then he tries to say it’s PaulG who has the pet peeve. PaulG points out he never said that. He then says it must of been Ralph Hahn. :roll: BTW Italian Mike started posting…lets just say it wasn’t 2 months ago.

  • AppleStinx


    I won’t need you to help me water d.d.’s flowers. I can do it all by myself, a couple of time. You can go feed her leeches. :grin:

  • Hillbilly

    AppleStinx – I won’t need you to help me water d.d.’s flowers. I can do it all by myself, a couple of time. You can go feed her leeches. :grin:


    d.d. said you need supervised. She doesn’t consider peeing on the flowers as being watered. :lol: Ratboy struck a deal with d.d.’s hubby on the leeches. He wanted to smoke them. Ratboy gave him a new boat for the leeches. :shock:

  • AppleStinx


    What’s the matter? All of a sudden your blood is too good for d.d.’s leeches? :smile:

  • Letmethink

    Ratboy, Applestix, Hillbily–you guys are hilarious. Love your sense of humor.

  • Suikostinger

    Don’t forget guys, tomorrow is Chik-Fil-A appreciation day. I expect them be getting TONS of customers, especially here in the south.

    FTFY……it was 12:47 am eastern when I posted that……

  • d.d.

    The leeches had a proper burial a while back, guys. Our neighbor would never change the water every other day like my husband did & sh’e in charge of our house while we’re gone.



    I won’t be at Chik-Fil-A today. I’ve never eaten it in my life, but, I’m not a fast food lover. I’ve never even been in a Starbucks, Wendy’s , or , many other places on that order. I do like Panera’s though… good soups & bread. I prefer quality , homemade, food, plus , I know what the kitchen looks like at home. Just watching ‘Restaurant Impossible’ should turn some folks off of eating out.


    It’s a tragedy that Milton Friedman—born 100 years ago on July 31—did not live long enough to combat the big-government ideas that have formed the core of Obamanomics.

    In the 1960s, Friedman famously explained that “there’s no such thing as a free lunch.” If the government spends a dollar, that dollar has to come from producers and workers in the private economy. There is no magical “multiplier effect” by taking from productive Peter and giving to unproductive Paul………… so true .


    Wonder how Clinton will work out for Obama ? This current Hillary link cannot stand Obama.

    “Domestically Barack Obama is a failure. In foreign affairs Barack Obama is a failure:”



    Heading out. Stay civil.

  • Ratboy

    Byeeeeeeeeeeeeeeeeeeeeeeeeeeee d.d.! We miss you already!!
    Good morning to the rest of you guys!

    And this was reporte on CNBC!!

    Wall Street Already Betting On Who Wins in November

    With just 100 days left until the U.S. presidential election, investors are beginning to make bigger bets on which candidate will carry the day.
    One analysis concludes that last week’s sharp three-day market surge can only mean that Wall Street is banking on a victory from Republican Mitt Romney.

  • Ratboy

    Exclusive: Five ATF officials found responsible for Fast and Furious

    WASHINGTON — Republican congressional investigators have concluded that five senior ATF officials — from the special agent-in-charge of the Phoenix field office to the top man in the bureau’s Washington headquarters — are collectively responsible for the failed Fast and Furious gun-tracking operation that was “marred by missteps, poor judgments and inherently reckless strategy.”

  • Ratboy

    Just when you think it cant get any worse!!!! God help us all!

    D.C. students being paid for summer school

    Program were told that school would be their jobs this summer.

    The District is paying 305 students with poor academic and behavioral records to attend summer school, The Washington Examiner has learned.

    The rising ninth-graders are earning $5.25 an hour to participate in the “Summer Bridge” program, which targets students identified by D.C. Public Schools as less likely than their peers to graduate high school within four years.

  • Sicilian Papa

    Hey Ratboy “The Godfather” was on last night. Tonight it is the “The Godfather 2. Yeah I know we have seen them fifty times but I still get a kick out of them.

    I love the quotes from the mob movies:

    “Leave the gun take the canoles”

    “I ain’t no Bandleader”

    “I frisked a million young punks”

    “Don’t ever take sides against the Family again”

    “Lucabrazzi sleeps with the fishes”

  • Ralph Hahn

    @Hillbilly: I don’t know why my name was brought up by Paul G.

    On the Pet Peeve portion (Oh, I just got spit all over my screen lol) I don’t know if I used those words, but I have in the past pointed out incorrect grammar and the use of their, there and they’re, as well as some other words like here, heer & h’eer. ;-) (Need a little levity this morning).

    I have not criticized anyone’s spelling or use of grammar in a while now. But, if a poster wants to be taken seriously, they will make sure that their contribution here sounds like it was an adult, who at least completed high school.

    A couple of folks, in response, have said things like, “THis is the internet. You don’t have to spell correctly.” Now, that’s an asinine thing to say.

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