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Cable News Ratings for Friday, July 27, 2012

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Written By

July 30th, 2012

Note:

  • FOX Business Network’s (FBN) Lou Dobbs Tonight beat CNBC’s The Kudlow Report in the coveted advertising demo of persons aged 25-54 for the month of July, according to Nielsen Media Research. The victory marks the first monthly win for the 7 PM/ET program, anchored by Lou Dobbs, since launching in March 2011.

 

  • For the month of July, Dobbs achieved a 10 percent advantage over CNBC with 43,000 viewers in the demo to Larry Kudlow’s 39,000. In total viewers, it was a close race with Dobbs earning 148,000, just shy of Kudlow’s 158,000. FBN is available in roughly half as many homes as CNBC and this is the first time a program has won the month in the advertiser friendly demo since launching in 2007.

 

  • Network Period Program Time Days P2+ AA (000s) A25-54 AA (000s)
    FBN 06/25/12-07/27/12 LOU DOBBS TONIGHT 07:00P -08:00P MTWTF__ 148 43
    CNBC 06/25/12-07/27/12 Kudlow Report 07:00P -08:00P MTWTF__ 158 39
    Dobbs vs. Kudlow -6% 10%

Live + Same Day Cable News Daily Ratings for July 27, 2012

P2+ (000s) 25-54 (000s) 35-64 (000s)
Total Day
FNC       1,004            224            435
CNN         326             96            137
MSNBC         424            110            170
CNBC         171             59             88
FBN           70             14             32
HLN         196             69            115
Primetime P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC       1,225            182            455
CNN         287            123            155
MSNBC         502            149            187
CNBC         187            103            118
FBN           68             11             25
HLN         215             72            116
Net Morning programs (6-9 AM) P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC FOX & Friends       1,339            418            766
CNN Early Start/Starting Point         466            235            283
MSNBC Morning Joe         450            165            206
CNBC Squawk Box           89             24             44
HLN Morning Express w/ Meade         283            164            233
Net 5PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC FIVE, THE       1,450            266            580
CNN Situation Room         653            114            209
MSNBC Hardball WITH C. MATTHEWS         875            123            272
CNBC MONEY IN MOTION         152             33             62
HLN EVENING EXPRESS         104             24             51
Net 6PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC SPECIAL RPT W/BRET BAIER       1,621            290            631
CNN Situation Room         446            150            187
MSNBC POLITICS NATION         903            154            285
CNBC Mad Money         140             41             66
HLN EVENING EXPRESS         120             47             59
Net 7PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC The Fox Report W/S.SMITH       1,334            216            470
CNN ERIN BURNETT OUTFRONT         289            104            134
MSNBC Hardball WITH C. MATTHEWS         784            115            247
CNBC Kudlow Report         124             30             46
HLN JANE VELEZ-MITCHELL         336            111            211
Net 8PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE OREILLY FACTOR       1,675            251            573
CNN ANDERSON COOPER SPCL RPT         318            149            178
MSNBC Ed Show         649            154            219
CNBC COCAINE COWBOYS         113             43             56
HLN Nancy Grace         293             77            146
Net 9PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC STOSSEL       1,198            204            493
CNN Piers Morgan Tonight         291            112            154
MSNBC Rachel Maddow Show         595            172            228
CNBC COCAINE COWBOYS         187             92             99
HLN JANE VELEZ-MITCHELL         192             73             98
Net 10PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC ON THE RECORD SPCL         794             90            300
CNN ANDERSON COOPER SPCL RPT         251            107            132
MSNBC MSNBC INVESTIGATES         261            120            114
CNBC AMERICAN GREED         260            171            197
HLN Nancy Grace         160             66            104
Net 11PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE OREILLY FACTOR         596            121            306
CNN ERIN BURNETT OUTFRONT         196             79            102
MSNBC MSNBC INVESTIGATES         273            146            136
CNBC Mad Money         128            108            115
HLN SHOWBIZ TONIGHT           93             59             52

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For other days cable news ratings click here.
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Note: We post all the cable news ratings we get.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of July, 2011)

CNN/HLN: 101.12 million HHs

CNBC: 98.62 million HHs

FNC: 99.15 million HHs

MSNBC: 95.72 million HHs

Fox Business: 58.15 million HHs

Nielsen TV Ratings Data: ©2012 The Nielsen Company. All Rights Reserved.

 
  • Letmethink

    BLITZER: ROMNEY’S ‘CULTURE’ COMMENT MORE OFFENSIVE THAN CALLING JERUSALEM ISRAEL’S CAPITAL

    From Breitbart–another reason CNN is in last place. Obviously they don’t care.
    I will be going to Chick fil A tomorrow. Like d.d. I am not a fast food person but going to show support for a business that is being bullied by the left.

  • Ratboy

    @ Sicilian Papa
    Posted July 31, 2012 at 5:58 AM
    Hey Ratboy “The Godfather” was on last night.

    Where the heck you been son?? The Godfather is on damn near EVERY night somewhere on cable!!!! :lol: AHHHHHHHH forgid aboud it

  • Ratboy

    Hey dare Ralphi Boy!!
    @ But, if a poster wants to be taken seriously, they will make sure that their contribution here sounds like it was an adult

    Uhhhhh does that mean……..Uhhhh…. HEY COFFEE! WE’RE DONE HERE!!!! :shock: :lol:

  • Randy

    Boss1,
    Where have you been? Hope everything is ok.
    The ‘EVIL’ American’s with their gun laws and their 2nd amendment, take gold in ‘skeet shooting.’An set a ‘new’ Olympic record to boot.Hancock was a perfect 25-for-25 in the medal round to take gold, his second straight gold medal.

  • Ralph Hahn

    @Ratboy: It’s OK. I only engage in spelling and grammar war with people that I DON’T like. You guys are safe. ;-)

  • Ratboy

    Just another part of the well thought out Obamacare plan!

    Is America running out of doctors?

    ObamaCare is set to expand the number of insured Americans, but an apparent shortage of doctors could make it difficult to treat them all

    The primary objective of President Obama’s overhaul of the health-care system is to extend coverage to the tens of millions of Americans currently without insurance. “But coverage will not necessarily translate into care,” because there may not be enough doctors to treat everyone, say Annie Lowrey and Robert Pear at The New York Times. The U.S. is already facing a severe shortage of doctors, particularly in rural areas of the country, and the problem is only expected to get worse as more Americans gain insurance

  • Ralph Hahn

    “Do you know who I am? I’m Moe Green. I made my bones while you were going out with cheerleaders.”

  • Ralph Hahn

    “I know it was you, Ratboy. You broke my heart. You broke my heart!”

  • Ratboy

    @ Ralph Hahn
    Posted July 31, 2012 at 7:43 AM
    @Ratboy: It’s OK. I only engage in spelling and grammar war with people that I DON’T like. You guys are safe

    Good thig cuz I aint growin up!!! Never!!!! I will just be the worlds most wrinkled, trifocal wearin, hearing aid usin, man boob sportin, kid !!

  • Ratboy

    @ Ralph Hahn
    Posted July 31, 2012 at 7:53 AM
    “I know it was you, Ratboy. You broke my heart. You broke my heart!”

    Hey Hey Hey, carefull there!! People might get the wrong idea! (besides, you cheated on me you pig!!) :lol:

  • Ralph Hahn

    One more line. From “III.”

    >>> “Just when I thought I was out, they pull me back in.” <<<

    Used without the expressed written permission from Al Pacino and Little Stevie Van Zandt.

  • Randy

    It’s OK. I only engage in spelling and grammar war with people that I DON’T like.
    Talk about a ‘asinine’ statements Ralph.

  • AppleStinx

    Ratboy wrote: “Is America running out of doctors?”

    Here’s my suggestion. Send the very sick (from states where there is a shortage of doctors) to states where there are more active doctors per 100,000 population, such as Massachusetts (410 physicians per 100,000 population, the highest in the country). Or – which would be more economical – relocate doctors from MA, MD, NY, etc, to other states. Shared sacrifice. Also, recent immigrants with pre-existing conditions should first seek treatment in “doctor-rich” states.

  • Ratboy

    We dont have an imigration problem!

    Report: Illegals released by feds committed 19 murders, 142 sex crimes

    The Obama administration declined to try to deport more than 36,000 illegal immigrants that were arrested on other charges between 2008 and 2011, including some who went on to commit 19 murders, 3 attempted murders and 142 sex crimes, the House Judiciary Committee said Tuesday.

    All told, the administration was alerted to nearly 160,000 immigrants — most of them here legally — who were arrested during the three-year period. They went on to be charged in nearly 60,000 more crimes, according to the committee and the Congressional Research Service, which issued a report on the matter.

  • Letmethink

    NPR’S COKIE ROBERTS: ROMNEY POLAND TRIP RACIALLY MOTIVATED from Brietbart
    Good Grief–is this the only argument the left can come up with?

  • Ratboy

    From Rove’s we site. He does the electoral collage map tracking

    Each candidate saw three states change in his favor in the latest Electoral College map, with 2.3% movement in Barack Obama’s direction and 5.3% in Mitt Romney’s direction. Romney gained ten “safe” EC votes as Missouri shifted from “toss-up” to “safe Romney” status, bringing his number to 111, while Obama’s total fell fifteen points to 179 with New Mexico and Minnesota moving from “safe Obama” to “lean Obama.” This is the lowest number of “safe” EC votes for Obama and the highest number for Romney since this map was first released in April. There are nine states (101 EC votes) that “lean Obama” as Colorado, Michigan, and Ohio moved to “lean Obama” status, five states (71 EC votes) that “lean Romney,” and six states (74 EC votes) that are “toss-ups.” However, it is important to remember that there are several reliable Republican states – South Carolina, Texas, South Dakota, Kentucky, and Tennessee – still labeled “toss-up” or “lean” due to lack of polling. If these states are included in Romney’s total, which they inevitably will be, he actually beats Obama in the number of “safe” EC votes, 180 to 179.

  • Ratboy

    @ Letmethink
    Posted July 31, 2012 at 8:43 AM
    NPR’S COKIE ROBERTS: ROMNEY POLAND TRIP RACIALLY MOTIVATED from Brietbart
    Good Grief–is this the only argument the left can come up with

    What else they got??? 5 trillion in new dept, 8.2 unemployment, unemployment over 8% for over 40 months, scandels in the White house like the leaks and Fast and furious, well you get the drift!

  • Tennable

    @ LetmeThink

    “NPR’S COKIE ROBERTS: ROMNEY POLAND TRIP RACIALLY MOTIVATED from Brietbart
    Good Grief–is this the only argument the left can come up with?”

    Because they feel theatened. The same reason they focus on the Palins. Nevermind POTUS, Biden and the crap John Edwards is into. Focusing on someone who ran for VP four years ago is more news worthy.

  • Doug Z

    Ratboy
    Posted July 31, 2012 at 6:56 AM

    Hey dare Ralphi Boy!!
    @ But, if a poster wants to be taken seriously, they will make sure that their contribution here sounds like it was an adult

    Uhhhhh does that mean……..Uhhhh…. HEY COFFEE! WE’RE DONE HERE!!!! :shock: :lol:

    That must be and a economic Right winger like me toooooooooooooooo!!!!!!!!

  • Doug Z

    AppleStinx
    Posted July 31, 2012 at 8:12 AM

    Ratboy wrote: “Is America running out of doctors?”

    Why do so few doctors choose to go into primary care?
    The main reason is money. Medical school graduates can expect to make an average of $3.5 million more over the course of their careers if they choose to enter a specialized field, such as anesthesiology or radiology

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