Cable News Ratings for Friday, July 27, 2012

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July 30th, 2012


  • FOX Business Network’s (FBN) Lou Dobbs Tonight beat CNBC’s The Kudlow Report in the coveted advertising demo of persons aged 25-54 for the month of July, according to Nielsen Media Research. The victory marks the first monthly win for the 7 PM/ET program, anchored by Lou Dobbs, since launching in March 2011.


  • For the month of July, Dobbs achieved a 10 percent advantage over CNBC with 43,000 viewers in the demo to Larry Kudlow’s 39,000. In total viewers, it was a close race with Dobbs earning 148,000, just shy of Kudlow’s 158,000. FBN is available in roughly half as many homes as CNBC and this is the first time a program has won the month in the advertiser friendly demo since launching in 2007.


  • Network Period Program Time Days P2+ AA (000s) A25-54 AA (000s)
    FBN 06/25/12-07/27/12 LOU DOBBS TONIGHT 07:00P -08:00P MTWTF__ 148 43
    CNBC 06/25/12-07/27/12 KUDLOW REPORT 07:00P -08:00P MTWTF__ 158 39
    Dobbs vs. Kudlow -6% 10%

Live + Same Day Cable News Daily Ratings for July 27, 2012

P2+ (000s) 25-54 (000s) 35-64 (000s)
Total Day
FNC       1,004            224            435
CNN         326             96            137
MSNBC         424            110            170
CNBC         171             59             88
FBN           70             14             32
HLN         196             69            115
Primetime P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC       1,225            182            455
CNN         287            123            155
MSNBC         502            149            187
CNBC         187            103            118
FBN           68             11             25
HLN         215             72            116
Net Morning programs (6-9 AM) P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC FOX & Friends       1,339            418            766
CNN Early Start/Starting Point         466            235            283
MSNBC Morning Joe         450            165            206
CNBC Squawk Box           89             24             44
HLN Morning Express w/ Meade         283            164            233
Net 5PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC FIVE, THE       1,450            266            580
CNN SITUATION ROOM         653            114            209
MSNBC HARDBALL WITH C. MATTHEWS         875            123            272
CNBC MONEY IN MOTION         152             33             62
HLN EVENING EXPRESS         104             24             51
Net 6PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC SPECIAL RPT W/BRET BAIER       1,621            290            631
CNN SITUATION ROOM         446            150            187
MSNBC POLITICS NATION         903            154            285
CNBC MAD MONEY         140             41             66
HLN EVENING EXPRESS         120             47             59
Net 7PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE FOX REPORT W/S.SMITH       1,334            216            470
CNN ERIN BURNETT OUTFRONT         289            104            134
MSNBC HARDBALL WITH C. MATTHEWS         784            115            247
CNBC KUDLOW REPORT         124             30             46
HLN JANE VELEZ-MITCHELL         336            111            211
Net 8PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE OREILLY FACTOR       1,675            251            573
CNN ANDERSON COOPER SPCL RPT         318            149            178
MSNBC ED SHOW         649            154            219
CNBC COCAINE COWBOYS         113             43             56
HLN NANCY GRACE         293             77            146
Net 9PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC STOSSEL       1,198            204            493
CNN PIERS MORGAN TONIGHT         291            112            154
MSNBC RACHEL MADDOW SHOW         595            172            228
CNBC COCAINE COWBOYS         187             92             99
HLN JANE VELEZ-MITCHELL         192             73             98
Net 10PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC ON THE RECORD SPCL         794             90            300
CNN ANDERSON COOPER SPCL RPT         251            107            132
MSNBC MSNBC INVESTIGATES         261            120            114
CNBC AMERICAN GREED         260            171            197
HLN NANCY GRACE         160             66            104
Net 11PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE OREILLY FACTOR         596            121            306
CNN ERIN BURNETT OUTFRONT         196             79            102
MSNBC MSNBC INVESTIGATES         273            146            136
CNBC MAD MONEY         128            108            115
HLN SHOWBIZ TONIGHT           93             59             52


For other days cable news ratings click here.
Note: We post all the cable news ratings we get.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of July, 2011)

CNN/HLN: 101.12 million HHs

CNBC: 98.62 million HHs

FNC: 99.15 million HHs

MSNBC: 95.72 million HHs

Fox Business: 58.15 million HHs

Nielsen TV Ratings Data: ©2012 The Nielsen Company. All Rights Reserved.

  • Doug Z

    Ratboy wrote: “Is America running out of doctors?”

    The number of primary-care residencies climbed 20 percent between 2009 and 2011, but it’s still not enough

  • Ratboy

    @ Doug Z
    Posted July 31, 2012 at 9:01 AM
    Ratboy wrote: “Is America running out of doctors?”

    The number of primary-care residencies climbed 20 percent between 2009 and 2011, but it’s still not enough

    but just wait! When Obamacare kicks in full bore you will see doctors running like rats from the sinking ship! Canada does not have enough participating doctors, England does not have enough participating doctors, and the list goes on! Oh and by the way, a lot of the problem in Canada and England is the LACK or equipment!! The MRI and CT machines etc. The participating hospitals cant afford them!

  • Ralph Hahn

    @Doug Z >>> That must be and a economic Right winger like me toooooooooooooooo!!!!!!!! <<<

    Usually, Doug, if a word begins with a vowel, like "economic," it is usually preceded by the word "an" not 'a'.

  • Ralph Hahn

    Hey. The Saturday-Sunday page is open.

  • Ratboy

    Another 1%er trying to buy an election!! :lol: :lol: :lol:

    Obama donates to himself

    President Obama has given $5,000 to his own reelection campaign, an official confirms to POLITICO.

    In an email to supporters this morning, Obama said that he had given to his own reelection campaign for the first time as a symbolic gesture.

    “On its own, what I gave won’t be enough to surmount the unprecedented fundraising we’ve seen on the other side, both from our opponent’s campaign and from the outside groups and special interests supporting him,” Obama wrote. “But we have always believed that there’s nothing we can’t do when we all pitch in. That includes me.”

  • Ratboy

    Hers another OOOPSY for Obama and his crew!

    The Hill Poll: Voters say Romney, Obama equal on issues of character

    Mitt Romney holds thin advantages over President Obama on leadership, personal values and honesty, according to a new poll for The Hill.

    The poll, conducted for The Hill by Pulse Opinion Research, suggests voters see little difference between the candidates on character issues that Democrats have cited as key to Obama’s appeal.

    It found 48 percent of voters consider Romney the stronger leader, compared to 44 percent who favored Obama.

    Similarly, 47 percent of likely voters also said Romney most shares their values while 44 percent picked Obama.

    When asked which candidate voters considered more honest and trustworthy, 46 percent said Romney and 44 percent said Obama — a result within the poll’s 3 percentage point margin of error.

    The results may prompt new questions about the effectiveness of the Obama campaign’s effort to characterize Romney as a calculating former corporate executive who has little in common with ordinary voters.

  • Coffee Steve

    You guys stay out of trouble till I get back home; My Father in Law passed away late last night and we’re here for the services. He was a very good man who sure loved his horses.

    Keep the coffee warm :-)

    Peace & Grace

  • Doug Z

    Ralph Hahn
    Posted July 31, 2012 at 9:24 AM

    @Doug Z >>> That must be and a economic Right winger like me toooooooooooooooo!!!!!!!! <<<

    Usually, Doug, if a word begins with a vowel, like "economic," it is usually preceded by the word "an" not 'a'.

    Six years of Unv. of Ten. I do not say Y'alllll. I say you guys. That is wrong to

  • Ratboy

    Coffee! My deepest sympathy my friend! I am so sorry for your loss! God bless him and youand your family!

  • Debsafan

    MSNBC and NBC’s rating should go up during the Olympics, But when the Olympics are gone so will be the viewers.

  • Hillbilly

    AppleStinx – What’s the matter? All of a sudden your blood is too good for d.d.’s leeches?


    The EPA condemned my blood. Said it’s worse than nuclear waste. :???:

  • Hillbilly

    FTFY……it was 12:47 am eastern when I posted that……

    Chik-Fil-A appreciation day is Wednesday. When you posted what you did it was Tuesday. In fact it’s still Tuesday. I even told you it was Wednesday & you still insist its today. :roll:


  • Hillbilly

    Ralph Hahn – @Hillbilly: I don’t know why my name was brought up by Paul G.


    PaulG didn’t bring your name up. Suikostinger did. He was trying to…well i have no idea what his motive was. He failed big time tho. :lol:

  • Hillbilly

    He better be filling out his resume. ;)


    WARSAW, Poland – A Mitt Romney spokesman reprimanded reporters traveling with the candidate on his six-day foreign trip, telling them to “kiss my a**” after they shouted questions from behind a rope line.

    Watch video here.

  • Letmethink

    So sorry Coffee. Our prayers are with you and your family.

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