TV Ratings Sunday: Olympics Day 2 Up; 'Big Brother' Down, '3' Falls in Time Period Premiere

Categories: '

Written By

July 30th, 2012


Adults 18-49: Rating/Share 11.4/31 1.2/3 0.9/2 0.9/3 0.6/2
Adults 18-34: Rating/Share 9.4/30 1.4/5 0.9/2 0.5/2 0.4/1
Total Viewers (million) 35.448 2.504 2.552 3.964 2.378


NBC was number one in adults 18-49  and among total viewers.

On NBC the second night of the XXX Olympic Games, featuring coverage of Women's Gymnastics and Swimming, scored a 11.4 adults 18-49 rating from 7-11PM, up 2% from a 11.1. for the same time period for the second night of the Beijing Olympics on August 10, 2008. The final ratings, which will be released this afternoon, will include the data for the 11PM-midnight hour of coverage,

On CBS, Big Brother garnered a 1.8 adults 18-49 rating, down  10% from last week's 1.9 The second episode - and time period premiere -  of 3 earned a 0.5 adults 18-49 rating down 38% from a 0.8 for the premiere on Thursday July 26.


Broadcast primetime ratings for Sunday, July 29, 2012:

Time Net Show 18-49 Rating/Share Viewers (Millions)
7:00 NBC XXX Olympics (7-11PM) 11/.4/31 35.45
CBS 60 Minutes - R 0.8/3 5.73
FOX American Dad - R 0.8/3 1.64
ABC America's Funniest Home Videos - R 0.7/2 3.35
7:30 FOX The Cleveland Show - R 0.9/3 1.83
8:00 CBS Big Brother 1.8/5 5.11
FOX The Simpsons - R 1.2/4 2.63
ABC Secret Millionaire - R 0.6/2 2.93
8:30 FOX The Simpsons - R 1.3/3 2.65
9:00 FOX Family Guy - R 1.6/4 3.11
CBS 3 0.5/1 1.76
ABC Extreme Makeover: Weight Loss Edition - R (9-11PM) 0.5/1 1.62
9:30 FOX Family Guy - R 1.5/4 3.17
10:00 CBS The Mentalist - R 0.7/2 3.26

Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.


Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

  • salaciouscrumb

    See people will watch tv on sunday….oh wait thats saturday.

  • GARebelman

    LOL @ the 3 drop off from Big Brother!

  • The Bandit


  • DW

    so much for that epic fail on twitter.

  • Colin

    See, dating shows are stupid. Cancel 3! Stupid dating reality shows…

  • Ron

    Wow, and those are only the gymnastics trials.

  • Joseph

    I like ” 3 ” . the 1st episode was really nice , BUT , ,like most of the country my attention was on the game last night.
    For me the surprise is how well Big Brother did in an 8pm slot against the Olympics.

  • Remote Patrolled

    3 was a lame and lazy idea that should never have been greenlit in the first place

  • JNK

    I think every thing this week will be down due to the Olympics.

  • John A

    LMAO at 3. It did the same as the good wife in the demo.

  • John

    Big Brother is holding up pretty well given the Olympics ratings monster.

  • 1mars

    NBC coverage is worse than crappy, Still cant log on to Live Streaming, IPad application is awful. Everybody is watching and complaining, the good thing is that I can now watch the promos for the shows I wont be watching on NBC this fall.

  • James D.

    That’s why you counterprogram against the Olympics — there’s always a portion of the viewing audience who want to watch something else. BB has a loyal and devoted fanbase — they stick with it no matter what.

    Disappointed that Fox isn’t trying to counter with fresh episodes of their shows during the Games — I honestly think the Ramsay doubleheader, at the very least, can pull a 2.0 demo opposite the Games.

    As for 3 — yikes. Those are CW-esque numbers. Just pull the plug now and go back to reruns.

  • J.G.

    If 3 is still on next week I would be shocked.

  • SJ

    I honestly think the Ramsay doubleheader, at the very least, can pull a 2.0 demo opposite the Games.

    Well, we’ll find out tomorrow, won’t we? ;)

  • kc

    @James D Big Brother’s loyal fans would still rather watch the Olympics. At least some of them. Only once every 4 years remember that

  • Dennis

    Wow….I wonder what the 1st new episode of Grimm will get?
    Any one hazard a guess?

    10-12 million would be mine

  • s0303

    really good for big brother against the olympics…family guy repeated really well also…3 is a disaster :)

  • NBCHasProblems

    I’m loving all of the Revolution promos. The show looks good. Very Hunger Games. But the comedies look terrible.


    Will Grimm be aired in just one Monday, or all Mondays through September?

© 2015 Tribune Digital Ventures