TV Ratings Sunday: Olympics Day 2 Up; 'Big Brother' Down, '3' Falls in Time Period Premiere

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July 30th, 2012


Adults 18-49: Rating/Share 11.4/31 1.2/3 0.9/2 0.9/3 0.6/2
Adults 18-34: Rating/Share 9.4/30 1.4/5 0.9/2 0.5/2 0.4/1
Total Viewers (million) 35.448 2.504 2.552 3.964 2.378


NBC was number one in adults 18-49  and among total viewers.

On NBC the second night of the XXX Olympic Games, featuring coverage of Women's Gymnastics and Swimming, scored a 11.4 adults 18-49 rating from 7-11PM, up 2% from a 11.1. for the same time period for the second night of the Beijing Olympics on August 10, 2008. The final ratings, which will be released this afternoon, will include the data for the 11PM-midnight hour of coverage,

On CBS, Big Brother garnered a 1.8 adults 18-49 rating, down  10% from last week's 1.9 The second episode - and time period premiere -  of 3 earned a 0.5 adults 18-49 rating down 38% from a 0.8 for the premiere on Thursday July 26.


Broadcast primetime ratings for Sunday, July 29, 2012:

Time Net Show 18-49 Rating/Share Viewers (Millions)
7:00 NBC XXX Olympics (7-11PM) 11/.4/31 35.45
CBS 60 Minutes - R 0.8/3 5.73
FOX American Dad - R 0.8/3 1.64
ABC America's Funniest Home Videos - R 0.7/2 3.35
7:30 FOX The Cleveland Show - R 0.9/3 1.83
8:00 CBS Big Brother 1.8/5 5.11
FOX The Simpsons - R 1.2/4 2.63
ABC Secret Millionaire - R 0.6/2 2.93
8:30 FOX The Simpsons - R 1.3/3 2.65
9:00 FOX Family Guy - R 1.6/4 3.11
CBS 3 0.5/1 1.76
ABC Extreme Makeover: Weight Loss Edition - R (9-11PM) 0.5/1 1.62
9:30 FOX Family Guy - R 1.5/4 3.17
10:00 CBS The Mentalist - R 0.7/2 3.26

Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.


Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

  • Mi

    Can’t say any good things about NBC’s Olympics coverage, but I hope Grimm and Revolution benefit from the Olympics promo

  • NBCHasProblems

    @ABCDEF, Every Monday from August 13th til September 17 when Revolution premieres. It seems to me that Tracy Spiridakos acting in Video 1 is better than in Video 2. Has anyone else noticed this? It seems that when she says, “That’s why you are gonna help me get him back,” in video 2, it sounds like shes overacting. But, in video 1 her acting was pretty good. It looks like they used a rough cut of that scene for some of the earlier promotion.

    Video 1: http://www.youtube.com/watch?v=lG8J60sCLkI
    Video 2: http://www.youtube.com/watch?v=FL80I8cM6Ew

  • NBCHasProblems

    @Mi, NBCs Olympics Coverage has always been terrible.

  • Oliver

    Grimm will air through September, it’s an early start.

    Be interesting to see if CBS pull 3. CBS tend to be reluctant to pull programming.

  • SAC

    I am sure all networs and cable channels are expecting lower numbers for their shows the next couple of weeks considering that the Olympics are airing. I guess if they are new episodes they figure what could it hurt maybe someone that does not want to watch the Olympics will catch onto something new. I don’t know…just my guess on why they may put new episodes up against the Olympics. They would have to had figured they would not get normal ratings numbers, right??

  • The End

    Olympics are pretty good. Watched the mens diving today.

    The events are pretty much all day in the UK, shame some channels have limited coverage but you take what you get and just accept it.

    Managed to get some tickets for the various events, first Olympics I’ve bothered with personally.

  • RG-X

    I bet NBC wishes the Olympics were longer or more often – those are numbers from the 80’s


    NBC is doing what any other network would do with the olympics..Primetime is what sales..GET OVER it.. if you don’t want to watch it on nBC stream it on BBC..THEY PAID OVER A BILLION DOLLARS TO HOST THIS, YOU BETTER BELIEVE THEY’RE DOING EVERYTHING TO MAKE THE MOST OUT OF IT…SO SHUT UP

  • Charlie Sheen

    What is this 1986? NBC actually has had 3 nights in a row with 40 million viewers. LOL!

    NBC has to be thrilled with how popular this year’s games have been to the past few editions. Just too bad they only had 6 new shows to promote and half of them are going to flop.

    The Fab 5 in women’s gymnastics and the continued growing interest of swimming is obviously something NBC can latch onto.

    CBS please don’t schedule 3 next week, time to pull that embarrassing piece of crap from the schedule.

    BB14 is looking almost worse than BB13, no more vets on BB please its too predictable. If the vets do comeback it needs to be exclusive vets and no rookies. They could’ve still had good momentum going if Willie and JoJo would’ve stayed.

  • CarShark

    I have to say that I find that most of the criticism levied against NBC is unfair. Everyone knows that the big money is in primetime ads. Everyone knows that the big sports are swimming and gymnastics. So it seems reasonable to me that they’d air those sports at that time. All the commentary about the growing of livestreaming and “new media” are true, and I’m sure NBC realizes that, contrary to what others believe, but it doesn’t help them with advertisers. They want 25 million at one time, not 10-12 million throughout the day, because they may not have ads running all day long. NBC’s actions to me are reasonable. The internet, on the other hand, doesn’t really do reasonable.

  • Thomas

    I’m getting real tired of hearing the NBC coverage complaints. People act like NBC isn’t supposed to show their biggest draws in prime time. Its like what people have being saying all weekend, you live in the 21st century so act like it. You want to see something live that badly stream it online.

    NBC’s coverage have been way better this year than they were in 2008. There’s a volleyball match with Logan Tom’s girls on right now that’s live. If this was 2008, that same match would’ve been seen on tape delay.

  • Craig Debolt

    I, like many Amercians, would have no way of watching these key events if they were not shifted to primetime…a.k.a. after work. What’s the big deal? If you can and want to watch it live it’s available on many online platforms, including NBCOLYMPICS.com. It’s common sense programming. Sorry we can’t all be able to sit around and watch TV/internet 24/7 like these others apparently. We have families to provide for and are doing so then enjoying the best of the best on the tube at night. Stop being a bunch of whiny pissers. Is that brit enough?

  • Kissan

    Everything’s gonna go down tonight. Bachelor Pad, The Closer, Secret Life, Bunheads, Love & Hip Hop Atlanta, Single Ladies, all of these shows are gonna go down!!!!

  • Chudbeagle

    NBC’s coverage is truly sickening, but this is what they do. Still, if you want to basically just watch the events without the pre-packaged crap and most are live-just view Bravo, MSNBC, CNBC, etc.
    I can’t watch the actual NBC coverage-it’s abysmal and it all already happened. yet, the ratings are truly fantastic.
    I don’t what the hell 3 is (although it was a short-lived ELP spinoff in the late 80s’ for you music fans) but it’s looking like a zero. It just sounds awful.

  • me

    For me it’s not the time shifting that bothers me; it’s the quality of the coverage (did you know that there are actually other countries besides the US that compete in the Olympics?).

    And then there is the natural disaster known as Ryan Suck-rest.

  • JMW

    Olympics can get so emotional, I really felt bad for Jordyn Wieber, it was so awkward seeing her friend get all the glory while she was pushed to the side.

  • Ricky

    @NBCHasProblems: They also have wonders on their hands! Thanks for sharing those RVN vids. If this show isn’t the breakout hit of the season, I don’t know what will be.

    Agreed about the new fall sitcoms. Stinkers, every last one of them. Only 1600 Penn looked good to me and that’s been set aside for midseason…how sad. :(


  • RyanCanada

    3 will be cancelled, i cant believe CBS hasnt pulled it yet, im sure this is there worst preforming program yet..

  • RyanCanada

    i cant wait untill GRIMM gets the olympic boast :)

  • The End

    @Craig Debolt

    Actually, many people in America, Canada and any country outside England could easily buy Olympic tickets to watch specific events, they’re not that expensive.

    Depends on how much you want to speand time in England to watch them.

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