TV Ratings Sunday: Olympics Day 2 Up; 'Big Brother' Down, '3' Falls in Time Period Premiere

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July 30th, 2012


Adults 18-49: Rating/Share 11.4/31 1.2/3 0.9/2 0.9/3 0.6/2
Adults 18-34: Rating/Share 9.4/30 1.4/5 0.9/2 0.5/2 0.4/1
Total Viewers (million) 35.448 2.504 2.552 3.964 2.378


NBC was number one in adults 18-49  and among total viewers.

On NBC the second night of the XXX Olympic Games, featuring coverage of Women's Gymnastics and Swimming, scored a 11.4 adults 18-49 rating from 7-11PM, up 2% from a 11.1. for the same time period for the second night of the Beijing Olympics on August 10, 2008. The final ratings, which will be released this afternoon, will include the data for the 11PM-midnight hour of coverage,

On CBS, Big Brother garnered a 1.8 adults 18-49 rating, down  10% from last week's 1.9 The second episode - and time period premiere -  of 3 earned a 0.5 adults 18-49 rating down 38% from a 0.8 for the premiere on Thursday July 26.


Broadcast primetime ratings for Sunday, July 29, 2012:

Time Net Show 18-49 Rating/Share Viewers (Millions)
7:00 NBC XXX Olympics (7-11PM) 11/.4/31 35.45
CBS 60 Minutes - R 0.8/3 5.73
FOX American Dad - R 0.8/3 1.64
ABC America's Funniest Home Videos - R 0.7/2 3.35
7:30 FOX The Cleveland Show - R 0.9/3 1.83
8:00 CBS Big Brother 1.8/5 5.11
FOX The Simpsons - R 1.2/4 2.63
ABC Secret Millionaire - R 0.6/2 2.93
8:30 FOX The Simpsons - R 1.3/3 2.65
9:00 FOX Family Guy - R 1.6/4 3.11
CBS 3 0.5/1 1.76
ABC Extreme Makeover: Weight Loss Edition - R (9-11PM) 0.5/1 1.62
9:30 FOX Family Guy - R 1.5/4 3.17
10:00 CBS The Mentalist - R 0.7/2 3.26

Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.


Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

  • Melanie

    BB didn’t even air in my area last night. I did enjoy the Olympics though.

  • Melanie

    @JMW, I too felt so bad for Jordyn not making it to the all-around finals because she is my fave. Congrats to Gaby and Aly though for making it to the all around finals. I just hope they can stay focused and bring home the team gold tomorrow night.

  • JMW

    @ Melanie: Yeah it was so sad to watch because I know she’s the best probably in the world and not to have the best make it to the finals is a tragedy. I hope these rules change in the future like Coach Bella was saying last night. At least like you said we have Aly and Gabby to help bring that gold home. They need to do it for Jordan.

  • Lance

    Next week, “3” will be lucky to get an 0.3 … Aah, justice!

  • Lance


    We should ALL be that fortunate!!!

  • Petar

    Missy Franklin is GOD! She is next michael phelps or female version of phelps. And is only 17 years old. What a kid. She can win at least 3 gold medals in London. And can beat michael overall meadals from Olympics. Freaking amazing and smart. She is THE NEW HERO for this XXX Olympics.

    When NBC will air this 6 minutes preview or whatever for Revolution? By the way Giancarlo Esposito what a hit he will win EMMY this year(for suporting). I love it. He will be the bad guy. Like it a lot. Wich acting will be better Giancarlo Esposito like the bad guy role or peter dinklage role? They both win EMMY for suporting roles.

  • Petar

    Revolution looks outstanding, like next LOST – freaking awesome! Promos are like movie blockbuster hit. Think can beat NBC record for 10 pm premiere. Smash was best 10 pm premiere from 15 years i think with 3.9 right. Revolution will go higher. But Monday 10 pm is tough slot. The voice lead in will help but H5O is good. Casle is too old and already in decline so realisticly Revolution can start HUGE set couple records for the premiere, beat H5O 2-3 times and than second show on the night. Still will be best NBC drama from 5-6 years. The idea is great.

  • American

    35 million+ viewers…for a tape delay, that is incredible. Shame most of the new comedies, save maybe Go On, are going to lose half their audience within a month of their premieres.

  • Petar

    Article about Missy Franklin from britich newspaper – who is she and etc. Injoy.

    Missy Franklin: the first US woman to swim in seven events in one Games

    The 17-year-old American with size 13 feet is being billed as the future of women’s swimming ahead of London 2012

    If we’re going to talk about Missy Franklin, let’s get one thing straight first. Missy Franklin is not the next Michael Phelps. Nor is Missy Franklin the next Natalie Coughlin. And Missy Franklin is most certainly not the next Ryan Lochte. Missy Franklin is the first Missy Franklin.

    “To compare her to Michael or Natalie is not fair. They’ve had their own challenges and their own success,” says Teri McKeever, the head coach of the US Olympic women’s swimming team. “Missy is definitely the marquee female athlete on this Olympic team and probably has the highest expectations. Our job as coaches is to help her manoeuvre those and help her stay true to who she is.”

    So who is Franklin? The 17-year-old qualified for the 2012 Olympic team by finishing first in the 100m backstroke, setting a new American record in the process. She came second in the 100m and 200m freestyle. A phenomenon in the pool since the age of five, Franklin was the youngest member of the US team at the 2010 Mutual of Omaha Pan Pacific championships. She made an even greater impact at last year’s world championships in Shanghai, winning five medals, including three golds.

    That this girl from Colorado would be compared to Phelps – the American with 16 Olympic medals to his name who holds more world records than any other swimmer – is impressive, but doesn’t really tell the whole story.

    So, some facts about Missy: she is the first American woman (make that girl) who will swim in seven events in a single Games; with size 13 feet, she has a 76-inch wingspan, three inches longer than she is tall; she holds the world record in the 4x100m medley and in the short-course 200m backstroke; two months ago she attended her junior prom; at the trials in Omaha last month, Franklin broke Coughlin’s American 100m backstroke record of 58.94sec.

    Coughlin – Franklin’s idol and until last month the face of US women’s swimming – doesn’t begrudge the teenager a 10th of a second of her success. “Missy is really a great girl. She has a lot of pressure on her going into the Olympics, but I think she can handle it,” says Coughlin, an 11-times medal winner. “Her strengths are that she’s so young, how much she loves swimming, how much she loves competing. I don’t see any resentment towards her.”

    Coughlin, 29, swam with Franklin on the national team at the world championships in Shanghai last year. She describes Franklin as an effervescent, open and sincere team-mate – with a few hidden talents.

    “Every year, the rookies have to do a skit and entertain us veterans. Last year, instead of a skit we did karaoke,” Coughlin recalls. Word got out that Franklin loves to dance, so the older swimmers not-so-gently urged her into the spotlight. “She very coyly and shyly said: ‘No, it’s OK.’

    “But we barely had to nudge her and she got in front of all 60 of us, blasted Usher’s OMG and did the craziest hip-hop dance. The funniest part was her pretending how she didn’t want to dance and then suddenly loved performing. She had the confidence at 16 to get up and dance in front of us – and had the skill on top of it.”

    As it happens, the Usher anecdote provides a good prism through which to appraise Franklin the competitor: all sweetness and light on the deck, a heat-seeking missile in the water.

    “She’s the nicest person in the world, one of the sweetest people you’ve ever seen,” says John Koslosky, the girls’ athletic director at Regis Jesuit high school, where Franklin will return in the autumn after the Games. “But when that horn goes off and she jumps in the water, she will reach up and rip your heart out.”

    A typical day in the life of Franklin: awake at 4:15am; pool workout from 5-6:30am; school from 7:30-2:30pm; dry-land workout for one hour; two more hours of pool workout; dinner and homework (this might be a good moment to mention Franklin is an honours student with a perfect grade point average); bedtime is sometime between 9 and 10pm; rinse, lather, repeat.

    “That’s a 16- or 17-hour day for a 17-year-old kid,” says Todd Schmitz, Franklin’s coach for the past decade. “We’re going into London, truly having faith in what we’re doing. We’re in shape and we have the physical and mental fortitude.”

    When Schmitz talks about Franklin, it is in the first person plural. “In Omaha we had trouble spotting the walls,” he said of Franklin’s performance at the trials. At another point Schmitz says: “We can go 1:55 like we did last year in the 200 freestyle and we can make it to the finals.”

    At 33, Franklin’s coach on the Colorado Stars club team is himself a youngster in the sport. The two grew up in the pool together. And he is also London-bound – as an assistant coach on the US Olympic team.

    Schmitz and Franklin have worked together since Franklin was seven. Schmitz recalled recently looking at Franklin’s team picture from when she was eight. “She always had a physical stature that was at least six inches bigger than the rest of her team,” he said.

    That remains one of her biggest assets (so to speak): her dad calls her size 13 feet “built-in flippers”, even though they make shopping for shoes difficult.

    “I definitely don’t think I would be where I am in my swimming without the body that I have,” she has said.

    Melissa Jeanette Franklin first got into a pool aged eight months with her mother, DA, who was scared of swimming, at a Mommy and Me class. “She was completely at home in the medium,” her father, Dick, has said. It was love at first splash.

    “I can’t remember a time when I wasn’t swimming,” Franklin says. “Swimming and the water have always been central to me and who I am.”

    At five, the first year she was eligible, she joined the Rocky Mountain swimming club and won the VIP award for her age. She loved competing – at 10 she was beating 12-year-olds – and soon she had the trophies to show for it.

    But you wouldn’t know it by strolling through her home in an understated Denver suburb. Franklin keeps her trophies tucked away in her bedroom, out of sight from visitors. Dick is quick to describe how she once left the room before NBC aired a 30-second spot on her, either uninterested or embarrassed to see herself aggrandised.

    “She does not like any overt demonstration of the trophies and medals,” Dick says. “She’s very modest; doesn’t read anything about herself.”

    At 13, Franklin competed in her first Olympic team trials, but did not make the 2008 Games in Beijing. In 2010, Franklin competed in six individual events at the national championships, earned the first international medals of her career at the 2010 short course world championships in Dubai, and won the breakout performer of the year award at the seventh annual USA Swimming Foundation’s Golden Goggle awards.

    Things only got better in 2011, when she set the first world record of her career in the 200m backstroke by 0.15 seconds. No lesser a swimmer than Phelps has called her “a stud”.

    Meanwhile, she was still in school – being a teenager. In addition to Usher, she adores Justin Bieber and One Direction, loves the Sound Of Music, and travels with a teddy bear. She has a ritual of getting her nails done with her mother before every competition.

    School is of tantamount importance to her. Franklin has repeatedly said she will most likely refuse any endorsements, sponsorships or pro money so as not to compromise her amateur status. She wants to swim in college as part of a team and is eyeing the University of Georgia, University of Southern California, University of Texas and University of California, Berkeley, where McKeever is a coach.

    Her coach and her parents, however, are discussing with her how important it is to consider the monetary ramifications of not turning pro. “Only a handful of athletes can make $1m in our sport,” Schmitz says. “We just want to make sure she makes an educated decision. We also want her to understand that it takes a long time in the real world to make $1m.”

    For now, Franklin says she wants to stay focused on being true to her sport – and herself.

    At Regis, students in their junior year are expected to participate in a community service project and a spiritual retreat known as Kairos. Despite being a world-class athlete breaking records in Shanghai and swimming in Dubai, Franklin completed both requirements.

    For her community service, she volunteered with low-income children aged three to five whose parents cannot afford child care during the day. “It was probably one of the two or three best weeks of my life, just to be there, help them and play with them,” she says.

    Kairos, a secretive secular retreat where students strip away their beliefs and attempt to acquire a better self-awareness, was no less revelatory. “You submerse yourself into ‘Who am I and where am I going,'” Koslosky, the girls’ athletic director, described it. “You get away from cellphones and TVs. It’s kind of a powerful four-day ordeal; you hear peers talk about hardships.”

    “It was one of the most incredible experiences,” Franklin says, declining to go into the details of the weekend.

    There are more amazing experiences just around the corner for Franklin. And remaining grounded is something that seems to come as naturally to her as swimming. She has been billed, like it or not, as the future of women’s swimming. (“It’s weird not being the baby on the team any more,” she says.) And she has been subjected to media scrutiny that people twice her age would have trouble handling.

    “I’m loving every second of it,” she says on the phone from her training camp in Knoxville just before shipping off to France. “I’m just trying to enjoy the moment and be in the moment. The media and the attention are a part of the moment.”

    The fact that she will be competing in the Olympics has yet to fully sink in, though. “The thing that really hit me was getting a text from Jack Roach [the USA Swimming national junior team head coach] that said whatever happens I’ll be an Olympian for the rest of my life.”

    Seven and hell

    Missy Franklin will compete in four individual events and three relays, meaning a punishing schedule that involves races on every day of the swimming competition

    4x100m free relay Medal target 1

    Heats Sat 28 July 12.42pm Final 8.48pm

    100m backstroke Medal target 2 Heats Sun 29 July 10am Semis 8.45pm Final Mon 30 July 7.50pm

    200m freestyle Medal target 3

    Heats Mon 30 July 10am Semis 7.30pm Final Tue 31 July 7.41pm

    4x200m free relay Medal target 4

    Heats Wed 1 Aug 12.35pm Final 8.59pm

    100m freestyle Medal target 5

    Heats Wed 1 Aug 10am Semis 7.37pm Final Thu 2 Aug 8.31pm

    200m backstroke Medal target 6

    Heats Thu 2 Aug 11.49am Semis 7.53pm Final Fri 3 Aug 7.30pm

    4x100m medley Medal target 7

    Heats Fri 3 Aug 12.06pm Final Sat 4 Aug 8.07pm

  • Joseph

    I cringed after watching the 1st Revolution trailers , but the new ones don’t sound as bad. By the way , not saying Revolution will be any good, I just expect the writers be lazy which will result in the show crashing and burning.

  • Lee

    Just realized both NBC dramas Revolution and Chicago Fire are set in Chicago just like ER.

    “35 million+ viewers…for a tape delay, that is incredible. Shame most of the new comedies, save maybe Go On, are going to lose half their audience within a month of their premieres.”

    Go On will flop harder than all of them. Nobody’s watching that show after its premiere. Guys with Kids is the only one that’ll end up like Whitney with good repeat numbers next summer.

  • Jack

    @Joseph, Its by Eric Kripke.

  • cj

    I’ve seen different ratings reports. I’m surprised that broadcast television can still net that amount of viewers!

  • toni

    worried about the mentalist when the new season starts i’m not excited about it being on sunday at 10pm

  • DTV

    3 was just boring. Flipped over to the Olympics.

  • PinoyTvCritic


    For me it’s not the time shifting that bothers me; it’s the quality of the coverage (did you know that there are actually other countries besides the US that compete in the Olympics?).

    And then there is the natural disaster known as Ryan Suck-rest.


    the last time I checked NBC is an American network. It will air games of the US team obviously as this is the concern of the American audience. So deal with it.

    In other countries, they also air on primetime games of their National Teams and on daytime those of other countries.

  • Networkman

    @1mars, I do agree with you that NBC’s coverage of the Olympics as not been good. I’ve read on many different forums where viewers are frustrated. Many don’t like that they are being told the results of many events before its even aired. Not only are you told about finals on the web before hand, my local news even provide spoiler alerts. It is annoying.

    There is no way to prove but I feel NBC is fudging numbers. Why is there more people interested in this particular Olympics more than 2008 when Micheal Phelps was actually going for the 8 gold medals? The report says this Olympic games is averaging more viewers over the 3 day weekend then any other Olympics in history. Really? With all the options available nowadays on Cable and the Blockbuster movies out in the theatres?

  • Networkman

    3 needs to be pulled effective immediately. If CBS does not want to show a repeat of Good Wife up against the Olympic games, why not air a special epsidoe of 2 Broke Girls after Big Brother. Anyway to try and get some new viewers for the show, CBS should go for it. 2 Broke Girls really has a hard challenge in the Fall.

    Anyways, NBC is showing promos for Go On, the new comedy slated for Fall. And I was not impressed. They made the individuals in the session group look like animals. There was one guy chewing on a woman’s foot. I guess it was supposed to be funny but I found it disturbing. From the commercial, this show should of been called Animal Practice. I found Guys with Kids promo to be charming.

  • sean

    I just don’t know what to make of these ratings. I’m 28 years old and have lived in Boston, NYC, Miami Beach and now Los Angeles and don’t know one single person in my demo that even discusses the olympics let alone watches them (and I am a die hard baseball football basketball fans and have friends that are into golf tennis hockey and formula 1). I guess youth demo in the midwest loves them some olympics

  • Oliver

    Nielsen measure the ratings, not NBC. There’s no way for them to fudge the numbers. If there was, NBC would do it every week and be doing ratehr better.

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