'3' Canceled by CBS After Only Two Episodes

Categories: 1-Featured,Broadcast TV

Written By

July 31st, 2012

That didn't take long. In the end dating show 3 didn't even last as long as its name. After only two low-rated episodes, CBS has pulled the plug and pulled 3 from the schedule. Sure, the second episode went up against NBC's Olympics coverage, but so did 3's lead-in Big Brother and it still managed to do nearly four times as well  with adults 18-49.  Instead, CBS will air repeats of its drama series at 9pm for the remainder of the summer season.

 
  • One

    Ironically, I still have to deal w/ 3 when it comes to CBS. Because that’s the channel number for my local affiliate.

  • Red Jane

    @catshark got it right – dating reality shows attract viewers who want to see catfights and general debaucherie… not friendly collaboration… so this show was dead before it even aired…

  • Alex

    I suppose it’s too much to hope that this is the death knell for the realty TV genre? Yeah, I didn’t think so…

  • Irish Townie

    someone tell gosselin no one wants silly dating shows…especially with you in them

  • xwiseguyx

    Why is it that any time a reality show fails, people think that the whole genre is going to die. Newflash… an unoriginal concept in any genre is going to fail…

  • NJ Viewer

    Just as well – there’s too much of that kind of crap on TV already.

  • Other Than That Mrs. Lincoln How Was The Play?

    LOL! Maybe they should have called the series “2″ and not hired a 3rd main cast member.

    Their next show should be one called CANCELLED – featuring cast entirely of actors who starred in short lived series of 8 episode or less and were CANCELLED early. So when the show is CANCELLED – extreme irony would set in.

  • James D.

    Just seemed to me that CBS didn’t have much confidence with this show from the get-go. Yes, they promoted the heck out of it, but the commercials weren’t that appealing. Changing the premiere date at the last minute (to avoid the “Bachelorette” finale) also seemed to be a red flag in my book.

    I could see CBS airing the remaining episodes online — they did the same with “The Will,” which only ran one episode before yanked.

    Outside of BB, the Eye can’t seem to launch a successful summer show. “Rock Star” lasted two seasons, but it only got to two because the INXS album sold well. “Power of 10″ and “Million Dollar Password” did fine ratings-wise, but CBS opted to “promote” them to mid-season and both were gone after a few episodes. And we’re still trying to forget the likes of “There Goes the Neighborhood,” “Fire Me Please” and “Tuesday Night Book Club.”

  • Nadine

    I think the quick yank just reflects the ambivalence CBS had about the show all along.

  • Tyson

    CBS’s reality staples–Survivor, Big Brother and The Amazing Race–all debuted in either 2000 or 2001.

    CBS’s reality-show development has been terrible for a decade. Shows like Kid Nation, Armed and Fabulous, Simon Cowell’s Cupid and Welcome to the Neighborhood flopped quickly.

    The biggest success story since 2002 is easily Undercover Boss, which got a post-Super Bowl premiere. Even so, Undercover Boss is a midseason/Friday utility player.

    Sure, CBS will stick with more scripted hours than the other networks. Nonetheless, CBS could use an unscripted hit show to freshen its lineup.

  • carla

    Who needs another reality show? I am so glad for this smart cancellation as it seems the result will be twice weekly showings of POI on Tuesday and Thursday nights for the rest of the summer. Good times.

  • Jiji Moran

    Good for CBS. If it doesn’t work, it doesn’t work.

    They might as well axe the new Fall shows right now: “Elementary”, “Las Vegas”, and “Partners”.

    “Made in Jersey”, or “Jersey” seem promising, so good luck with that.

  • RG-X

    because only 3 people were watching it – CBS; just stick to reruns – don’t copy the other networks – that’s why they are drowning

  • Ben

    CBS is going to bring back Rules of Engagement and Unforgettable when some of their new shows fail. Maybe they should rethink the cancellation of Rob, which did have very good ratings. One of the highest ratings programs to get cancelled.

  • Riff Rafferty

    Oh no, please tell me they’re going to burn off the remaining installments on Saturdays. I’m on pins and needles here waiting to find out which guy they all picked.

    Remember that Ann-Margret western, “Four Corners”? The one that CBS dumped after 2 weeks + 3 episodes? The eye execs jokingly dubbed it “Four Viewers.” Which is ironic because that’s how many viewers “3″ actually had!

  • Dan

    3 should have been cancelled after 3 episodes.

  • Dan

    @Robert – The web page is still there and very well may be for a while. CSI Miamis page is now gone, while How to Be a Gentleman’s page still appears.

    Its a summer show and no one really cared so what are you gonna do? My hope for Rules and Unforgettable is CBS brings them back as soon as another show tanks. The last couple of years no fall drama has tanked for CBS as all 3 freshman drama for each 2010-2011 and 2011-2012 made it through the year. My guess is this year will be different and a new drama will be yanked. (My bet is Made in Jersey will be gone while Elementary and Vegas will get full years). If thats the case than I hope Unforgettable can return during maybe midseason but its more likely that Undercover boss takes that slot.

  • hardline_pro

    It didn’t even make it to “three” episodes?! HAR HAR HAR! See what I did there?!

  • C.M.D.

    I don’t even know why CBS picked up this type of show. Their general demographics don’t watch shows like this. Even Big Brother’s regular audience is years older than the target audience for “3″. ABC should have picked it up. This is what they specialize in. It could be a hit for them.

  • Hattie C

    Completely shocked that CBS even picked up this show in the first place. Good riddance, I say. Admittedly I hate most reality shows, but this one just seemed even stupider than I thought possible… What ever happened to good old-fashioned scripted television – you know – the kind of projects that keep us writers employed…?

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