That didn't take long. In the end dating show 3 didn't even last as long as its name. After only two low-rated episodes, CBS has pulled the plug and pulled 3 from the schedule. Sure, the second episode went up against NBC's Olympics coverage, but so did 3's lead-in Big Brother and it still managed to do nearly four times as well with adults 18-49. Instead, CBS will air repeats of its drama series at 9pm for the remainder of the summer season.