NBC Olympics Coverage Averages 31.6 Million Viewers in Primetime Monday Night

Categories: 1-Featured,Network TV Press Releases

Written By

July 31st, 2012

via press release:





31.6 Million Viewers Last Night is Most for First Monday for any Non-U.S. Summer Olympics in 36 Years Topping Beijing by 1.4 Million Viewers



34.8 Million Average Viewers for the First 4 Nights of the London Olympics is Most for any Summer Olympics in History



18.0/29 National Rating for Last Night is 2% Higher than Beijing and 8% Higher than Athens



9.0 Million Watch NBC’s Afternoon Daytime Show; 6.4 Million Tune in to Late Night; 7 Million Watch Morning Coverage



LONDON – July 31, 2012 – Last night’s primetime coverage on NBC (8-11:23 p.m. ET/PT) drew 31.6 million viewers, the most for the first Monday of a non-U.S. Summer Games in 36 years (37.7 million for Montreal in 1976). Last night’s viewership is 1.4 million more than the first Monday night of the 2008 Beijing Olympics (30.2 million), and is 4.5 million more than the first night of the 2004 Athens Olympics (27.1 million), the last European Summer Olympics.


Through the first Monday of the London Olympics, NBC is averaging 34.8 million viewers, the most of any Summer Olympics in history (since the first televised Olympics in 1960). The 34.8 million tops the 1996 Atlanta Olympics (34.5 million), is 4.3 million more viewers than Beijing (30.5 million) and 10.1 million more than Athens (24.7 million).


Last night’s competition on NBC, which featured a gold medal for the U.S. in the 100m backstroke and the finals of the men’s gymnastics all-around, earned a 18.0/29 national rating/share, two percent higher than the first Sunday night of the Beijing Olympics (17.6/29), which featured live coverage three swimming gold medals including Phelps’ third in three nights.



Last night’s national rating of 18.0/29 is also eight percent higher than the first Monday night in Athens in 2004 (16.6/27), the last European Summer Olympics.



The four-night average household rating of 18.9/32, is 10 percent higher than Beijing (17.2/30) and 29 percent higher than Athens (14.7/26).





Noon-5:10 p.m. ET/PT averaged 9.0 million viewers, an increase of 34% over the first Monday morning at the Athens Games (6.7 million from 12:30-4:07 p.m. ET). The household rating in this time period (6.2/17) is 24% higher than the comparable morning from Athens (5.0/15). Note: there was no comparable coverage from Beijing.



The 10 a.m.-Noon ET/PT window drew 7.0 million viewers and a household rating of 5.1/16, an increase of 9% and 6%, respectively vs. Beijing Games.



The late night program (12:35-1:23 a.m. ET/PT) drew 6.4 million viewers and a household rating of 4.6/15, an increase of 25% and 18%, respectively vs. Beijing Games.





1. Salt Lake City



T2. San Diego



T2 Kansas City



T4. Milwaukee



T4. Denver



6. Columbus



7. Indianapolis



T8. Norfolk



T8. Richmond



10. West Palm Beach



11. Ft. Myers



T12. Washington D.C.



T12. Oklahoma City



14. Austin



15. St. Louis



T16. Sacramento



T16. Nashville



18. Albuquerque



T19. Portland



T19. Minneapolis





NBCUniversal, presenting its 13th Olympics, the most by any U.S. media company, will make an unprecedented 5,535 hours of the 2012 London Olympics coverage available across NBC, NBC Sports Network, MSNBC, CNBC, Bravo, Telemundo, NBCOlympics.com, two specialty channels, and the first-ever 3D platform, an unprecedented level that surpasses the coverage of the 2008 Beijing Olympics by nearly 2,000 hours.


For the full schedule of NBCUniversal’s Olympic coverage, please go to: NBCOlympics.com




  • Amy

    Do you have the demos?

  • The End

    Just proves that Americans love the Olympics when it’s hosted either in USA/Canada or England.

    More so England.

  • Noname_Rex

    Why do I have this feeling that more people are watching the Olympics this time around (ever) because it’s so hot outside?

  • USAmerica1st

    The detractors can say what they want, but NBC is doing a great job of packaging that evening highlight show. Watching live during the day, there’s a lot of dead time during some events.

  • Patrick

    How do they figure out the end times for the broadcasts? This states last night’s ended at 11:23, yet they show coverage until midnight.

    I am happy with the tape delay, actually….cuts out a lot of the waiting time! Also lets them show things like gymnastics in order…same country grouped together.

  • Training

    The tape delay is actually good for NBC b/c they profile all of the most watched athletes and events and there’s little down time like there is during the day when everything is live.

    Rio could be huge though but they won’t have Michael Phelps, so Missy Franklin is going to need to step up big time.

  • Gavin


    Totally kidding. I actually think that NBC is doing the smart thing and a great job. They need to utilize these olympics to air primetime events – and with the 5 hour time difference it’s just impossible to air live events during that time. For all those people detesting NBC’s coverage – they don’t understand the media business. Advertising is key during primetime and with no live-events to air, they must show something! These NBC haters probably also haven’t availed themselves of the free online streaming for live-events.

    All things considered, I’m enjoying the coverage.

  • Steve

    I’d enjoy the Olympics more if the swim judges had swivel chairs.

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