ABC Family’s ‘Pretty Little Liars’ is July’s Number 1 TV Series in Women 12-34; ‘Baby Daddy’ is Cable TV’s Number 1 New Comedy

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via press release:

ABC Family is Cable TV’s #2 Network in Women 18-34 and Females 12-34

 

“Pretty Little Liars” is TV’s #1 Series in Females 12-34

and the #1 Scripted Cable Series in Women 18-34

 

“Baby Daddy” is the #1 New Cable Comedy and Wednesday’s #1 Series in Prime in Women 18-34; Pacing as ABC Family’s #1 Comedy Ever in Key Demos

 

“The Secret Life of the American Teenager,” “Bunheads,” “Jane by Design”

and “Melissa & Joey” All Rank #1 in Their Time Periods in Target Demos

 

“Beverly Hills Nannies” Pacing as ABC Family’s #1 Reality Series Ever

 

July 2012 Prime Highlights:

 

Boasting the month’s #1 series with “Pretty Little Liars,” the #1 new cable comedy with “Baby Daddy,” and launching its #1 reality series in the network’s history with “Beverly Hills Nannies,” ABC Family ranked as cable TV’s #2 network  in Prime in Women 18-34 (252,000) and Females 12-34 (390,000), and turned in Top 5 ranks in Adults 18-34 (#5 – 351,000) & Women 18-49 (#4 – 400,000).

 

July 2012 Programming Highlights:

 

  • Pretty Little Liars” (Tue., 8:00 – 9:00 p.m.) ranked as the month’s #1 TV series in Females 12-34 (1.8 million/4.0 rating) and Female Teens (809,000/6.9 rating), the #1 basic cable TV series in Viewers 12-34 (2.0 million/2.2 rating), and the #1 scripted basic cable TV series in Women 18-34 (988,000/2.9 rating).

 

  • Moreover, in its time period “Pretty Little Liars” was TV’s #1 series in Women 18-34 and Millennials, and cable TV’s #1 series in Total Viewers (3.0 million), Adults 18-34 (1.2 million/1.7 rating), Adults 18-49 (1.6 million/1.2 rating) and Women 18-49 (1.3 million/2.1 rating).

 

  • “Baby Daddy” (Wed., 8:30 – 9:00 p.m.) stood as cable TV’s #1 new comedy in Women 18-34 (515,000/1.5 rating) and Females 12-34 (733,000/1.6 rating), easily ranking #1 in its time period in the demos, as well as in Adults 18-34 (636,000/0.9 rating), Adults 18-49 (962,000/0.8 rating) and Women 18-49 (745,000/1.2 rating).

 

  • Also impressive, “Baby Daddy” ranked as Wednesday’s #1 prime cable telecast in Women 18-34 and Females 12-34 for the month.

 

  • “The Secret Life of the American Teenager” (Mon., 8:00 – 9:00 p.m.) ranked as the #1 scripted cable TV series in the hour in Women 18-34 (592,000/1.8 rating), Women 18-49 (803,000/1.3 rating) and Females 12-34 (810,000/1.8 rating).
  • “Bunheads” (Mon., 9:00 – 10:00 p.m.) stood as the #2 scripted cable TV series at 9 o’clock in Women 18-34 (394,000/1.2 rating) and Females 12-34 (605,000/1.3 rating).

 

  • “Jane By Design” (Tue., 9:00 – 10:00 p.m.) was the #1 scripted cable TV series in the time period in Females 12-34 (787,000/1.7 rating).

 

  • “Melissa & Joey” (Wed., 8:00 – 8:30 p.m.) ranked a dominant #1 across all cable in the half hour in Adults 18-34 (599,000/0.9 rating), Women 18-34 (490,000/1.5 rating), Adults 18-49 (896,000/0.7 rating), Women 18-49 (688,000/1.1 rating), Viewers 12-34 (811,000/0.9 rating) and Females 12-34 (660,000/1.5 rating).

 

  • “Beverly Hills Nannies” (Wed., 9:00 – 10:00 p.m.), which launched as ABC Family’s #1 reality series premiere ever, is pacing as the network’s most-watched reality series on record in Adults 18-34 (351,000/0.5 rating), Women 18-34 (285,000/0.8 rating) and Females 12-34 (411,000/0.9 rating).

 

 

Source: NTI, U.S. ratings, most current, July 2012: 6/25/12 – 7/29/12 Series ranks based on trackage data with minimum 2 telecasts. Series time period ranks exclude 7/2/12-7/4/12.]

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