Cable News Ratings for Monday, July 30, 2012

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July 31st, 2012


Live + Same Day Cable News Daily Ratings for July 30, 2012

P2+ (000s) 25-54 (000s) 35-64 (000s)
Total Day
FNC       1,095            238            472
CNN         309             77            122
MSNBC         556            181            237
CNBC         193             61            100
FBN           57             14             25
HLN         218             87            129
Primetime P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC       2,049            366            804
CNN         347             82            149
MSNBC         964            234            414
CNBC         201             85            124
FBN           30             12             18
HLN         269             95            149
Net Morning programs (6-9 AM) P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC FOX & Friends         979            268            470
CNN Early Start/Starting Point         263             78            123
MSNBC Morning Joe         343            126            190
CNBC Squawk Box           92             25             48
HLN Morning Express w/ Meade         237            132            190
Net 5PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC FIVE, THE       1,682            329            747
CNN SITUATION ROOM         613             82            149
MSNBC S OLY PM       1,120            439            450
CNBC S OLY PM         357            114            155
HLN EVENING EXPRESS         151             53             63
Net 6PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC SPECIAL RPT W/BRET BAIER       1,902            417            835
CNN SITUATION ROOM         493            106            170
MSNBC POLITICS NATION         704            161            283
CNBC S OLY PM         525            225            245
HLN EVENING EXPRESS         199             73             94
Net 7PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE FOX REPORT W/S.SMITH       1,798            408            729
CNN ERIN BURNETT OUTFRONT         355             60            121
MSNBC HARDBALL WITH C. MATTHEWS         985            197            391
CNBC S OLY PM         512            209            285
HLN JANE VELEZ-MITCHELL         249             66            135
Net 8PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE OREILLY FACTOR       2,844            513         1,102
CNN ANDERSON COOPER 360         402             73            170
MSNBC ED SHOW         890            184            339
CNBC BILLIONS BEHIND BARS         207             82            116
HLN NANCY GRACE         327            111            200
Net 9PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC HANNITY       1,914            358            782
CNN PIERS MORGAN TONIGHT         355             72            130
MSNBC RACHEL MADDOW SHOW       1,044            261            474
CNBC AMERICAN GREED         152             62             95
HLN DR. DREW         267             92            158
Net 10PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC ON THE RECORD W/GRETA       1,370            224            520
CNN ANDERSON COOPER 360         283             99            147
MSNBC LAST WORD W/ L. ODONNELL         955            257            430
CNBC AMERICAN GREED         232             88            157
HLN NANCY GRACE         215             83             90
Net 11PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE OREILLY FACTOR         914            243            505
CNN ERIN BURNETT OUTFRONT         198             63             95
MSNBC ED SHOW         523            168            228
CNBC MAD MONEY         188             76            127
HLN SHOWBIZ TONIGHT         175             75            102


For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of July, 2011)

CNN/HLN: 101.12 million HHs

CNBC: 98.62 million HHs

FNC: 99.15 million HHs

MSNBC: 95.72 million HHs

Fox Business: 58.15 million HHs

Nielsen TV Ratings Data: ©2012 The Nielsen Company. All Rights Reserved.

  • Dana

    Thank you governor Romney for not being politically correct and called it plain and clear about how the culture of the Palestinians make keep them behind the eight ball….just what we need today…Reagan wasn’t politically correct when he called Bresenev to tear down that wall…as golda Meir said , until the Palestinians love their children more than war, they will never achieve piece…….

  • Dana


  • UpAndOver

    Republicans will take over the Senate and keep the house…

    Also; they may have a ‘veto proof’ 60 / 40 majority in the Senate…

  • TheBoss1

    “Yeah…Greta’s days are “numbered”…like Tingles ,Sharpie, Mr.Edd, Wolfie,
    Rakhel,Lowrence, etc., are “numbered” yeah, rilly.” — betty

    @betty … aren’t you cute with those MSNBC names. Godd*mn, what are you … f*cking twelve years old? Or is 12 actually your IQ?

  • TheBoss1

    @Dana … who is “Bresenev”?

  • TheBoss1

    @Dana … if you were referring to Leonid Brezhnev, he was DEAD by the time Reagan made the “tear down this wall” speech.

    I don’t care if you don’t know the difference between “piece” and “peace”, get your f*cking facts straight regarding US/USSR relations.

  • Suikostinger


  • Dana

    Boss1:: yes,it was gorbachev,but relax…really…give me a demerit but get the context man….

  • UpAndOver

    Lawrence O’Donnell badmouthed Ann’s shirt, never said a word about Michelle’s jacket…

    Ann Romney wore a $990 Off The Rack Shirt …

    Michelle Obama wore a $6,500 designer jacket…

    If you compare the wealth of Obama and Romney ?

    Ann’s shirt is a throwaway…

    Michelle’s jacket is extravagant…

  • Dana

    Obama and the media are really getting petty…picking on romneys horses,dogs, wife’s blouse,tax returns, digging up his deceased father….they have no shame….but hey…where are the jobs?

  • Suikostinger


    Yes I agree, how can you complain about one but not the other. The reason I think that Ann Romney is being attacked for it, besides that she’s Romney’s wife of course, is because that whole family seems to be out of touch of the American people.

  • Dana

    I am an American person and his family resonates fine with me….more so than comrade Obama…

  • Davey Boy

    The Five will have to weather the storm of MSNBC and CNBC olympic coverage for a couple of weeks.

  • Davey Boy

    In fact I don’t think that msnbc and cnbc ratings should even be listed here during time slots where they are doing olympics coverage.

  • AppleStinx

    CNN was #5 at 7pm, 8pm and 11pm, doing no better than 73K in the 25-54 demo in those hours. #5 in primetime average in the demo. It was ugly.

  • PaulG


    This tax policy analysis,,the basis of your arguement,,redefines small business for no other purpose than to support a political agenda..The parameters used reduced the number of tax filers designated as a small business from 34 million,,as previously defined in 2007,,to 9 million under the new methodology and states that the SBA uses different and broader definitions to actually loan money and identify small businesses and even the Treasury Department and other branches of government don’t use this definition..Should we be concerned that the SBA is lending money and assistence to businesses that are no longer defined as a small business under the Obama administration?I guess this way the administration can say small business creates most of the new jobs(using the SBA or Treasuries definition) but only 2.5% will be affected by our new tax hikes(using the OTA definition)..

    “Under our narrow definition, we count 9.4 million filers reporting $335 billion of net business income as small business owners.”

    “In general, the small business definition used by Treasury and the SBA will differ because they are based on different data sources and concepts and are used for different purposes. The definitions used by SBA identify firms that are eligible to receive certain government grants and assistance and is generally considered to be a relatively broad measure.”

    The Offce of Advocacy defines a small business as an independent business having fewer than 500 employees. (The definition of “small business” used in government programs and contracting varies by industry

    • Represent 99.7 percent of all employer firms.
    • Employ half of all private sector employees.
    • Pay 44 percent of total U.S. private payroll.
    • Generated 65 percent of net new jobs over the past 17 years.
    • Create more than half of the nonfarm private GDP.
    • Hire 43 percent of high tech workers ( scientists, engineers, computer
    programmers, and others).
    • Are 52 percent home-based and 2 percent franchises.
    • Made up 97.5 percent of all identified exporters and produced 31 percent of export value in FY 2008.
    • Produce 13 times more patents per employee than large patenting firms.

    How many small businesses are there?

    In 2009,there were 27.5 million businesses in the United States, according to Office of Advocacy estimates.The lastest available Census data show that there were 6.0 million firms with employees in 2007 and 21.4 million without employees in 2008. Small firms with fewer than 500 employees represent 99.9 percent of the total ( employers and nonemployers), as the most recent data show there were about 18,311 large businesses in 2007.

  • Scroll the Troll

    British liberal media is angry.

    China is angry.

    Palestinians are angry.

    Iran is angry.

     Obama is angry.

    Elite media is angry.

    Summation? Romney trip was a smash hit!

  • Ratboy

    Good Morning
    Scroll the Troll
    Posted August 1, 2012 at 3:21 AM
    British liberal media is angry.

    China is angry.

    Palestinians are angry.

    Iran is angry.

    Obama is angry.

    Elite media is angry.

    Summation? Romney trip was a smash hit!

    I think the summation is that Romney just went out and told the truth! so maybe the battle cry should be………..”YOU CANT HANDLE THE TRUTH!!!” :lol:

  • Ratboy

    The White house trys to BS the american people once again but………………..the truth wins!

    White House issues embarrassing apology to Charles Krauthammer over Churchill bust gaffe

    The Obama White House: in apology mode

    The Obama presidency is fond of issuing apologies for America on the world stage, but very rarely makes them at home to Americans. White House Communications Director Dan Pfeiffer has just issued one to Washington Post columnist and Fox News contributor Charles Krauthammer, who last week wrote an op-ed berating the Obama administration for removing a bust of Sir Winston Churchill from the Oval Office when it came to power. Pfeiffer had issued a stinging attack on Krauthammer, alleging that his Churchill bust reference was “100 percent false.” Krauthammer was of course 100 percent correct, and the British Embassy in Washington even issued a statement contradicting Pfeifer’s remarks

  • Letmethink

    YEAH CRUZ–outspent 3-1 and the establishment Republicans backed Dewhurst. Cruz still won by 10 points. Now we need to get Cornyn and Strauss out of office.
    Went to Chick fil A for breakfast. My 3 dogs and I had a nice breakfast. There was a long line by 6 and a steady stream the next 30 minutes as we sat in the parking lot and ate our breakfast. Glad to see the churches in Chicago coming out agains Emanual’s “These are not our values” statement.
    Have a great one–need to get things done before it is too hot.

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