Cable News Ratings For Saturday-Sunday, July 28-29, 2012

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July 31st, 2012


Live + Same Day Cable News Ratings for Saturday & Sunday, July 28-29, 2012

P2+ (000s) 25-54 (000s) 35-64 (000s)
Total Day
FNC         696            156            294
CNN         277             79            116
MSNBC         651            306            303
CNBC         196             88            103
FBN           28               8             14
HLN         299            116            181
Primetime P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC         871            120            266
CNN         211             58             90
MSNBC         339            169            148
CNBC         179             76             92
FBN           34             10             14
HLN         440            176            249
P2+ (000s) 25-54 (000s) 35-64 (000s)
Total Day
FNC         705            166            307
CNN         262             74            111
MSNBC         613            297            312
CNBC         195             87            105
FBN           32             17             21
HLN         309            135            211
Primetime P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC         581            125            273
CNN         350             83            127
MSNBC         313            160            169
CNBC         148             58             89
FBN           34             11             15
HLN         381            173            255

For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of July, 2011)

CNN/HLN: 101.12 million HHs

CNBC: 98.62 million HHs

FNC: 99.15 million HHs

MSNBC: 95.72 million HHs

Fox Business: 58.15 million HHs

Nielsen TV Ratings Data: ©2012 The Nielsen Company. All Rights Reserved.

  • Tennable

    MSNBC is doing something right in the 25-54 (000s) demo…generaly speaking.

  • AppleStinx


    The high ‘Total Day’ ratings in the demo for MSNBC seem to indicate that Olympic Games coverage was included. I think MSNBC is also using the Olympics on weekends as a lead-in for a repeat of one of their flagship weekday shows (Maddow, etc). I haven’t seen how that worked this weekend, I’m curious.

  • Ralph Hahn

    Yeah. I’m pretty sure that MSNBC was televising the Olympics over the weekend.

  • Letmethink

    I am on pins and needles watching the Cruz/Dewhurst race for senate. Trust me people you don’t want Lt. Gov Dewhurst in the US Senate. He has pushed for a wage tax i.e a state income tax, He has also pushed more than once for a state property tax. If you have friends or family here in Texas please encourage them to get out and vote for Ted Cruz. Dewhurst has spent millions. He has the establishment Bush etc backing him. Palin, Demint, Beck and other real conservatives have been here in Texas trying to help Cruz get elected. Cruz is polling 10 points ahead but I don’t trust these polls.

  • Sicilian Papa



    I took a poll and your numbers are way down. I think it is all the negative ads you’ve been running.

  • Pundit

    The devastation of all their numbers on Friday, Saturday and Sunday was Olympian in proportion. Fox was reduced to CNN numbers (and CNN to EWTN numbers) as viewers tuned in the Olympics

  • Ratboy

    @ Sicilian Papa
    Posted July 31, 2012 at 9:51 AM


    I took a poll and your numbers are way down. I think it is all the negative ads you’ve been running.

    I dont runn negative ads, you no good, dirty rotten, cheatin, dog breath. VOTE FOR PAPA! :lol:

  • Sicilian Papa

    The real numbers for all three cable networks will be determined next winter and spring after the political season is over.

  • Ratboy

    This was on Fridays post.

    Coffee Steve
    Posted July 31, 2012 at 9:53 AM
    You guys stay out of trouble till I get back home; My Father in Law passed away late last night and we’re here for the services. He was a very good man who sure loved his horses.

    Keep the coffee warm

    Peace & Grace

  • Ralph Hahn

    @Pundit: You’re comparing apples to oranges. I’m surprised that you haven’t included cartoon programs compared to Fox News.

    Why the hell does Olympic coverage and Fox News’ regular weekend programming appear in the same sentence??? Do you think that once the Olympics are over, MSNBC will have some sort of an advantage?

  • Ratboy

    Once again Obama is going to re-write the rules to suit himself!!

    Inhofe: Obama Administration ‘Doesn’t Want All These Pink Slips Going Out 5 Days Before Election’

    President Obama is trying to prevent thousands of layoff notices from going out a few days before the November election, Sen. Jame Inhofe (R-Okla.) said on Tuesday.

    Obama’s Labor Department on Monday issued “guidance” to the states, telling them that a federal law requiring advance notice of mass layoffs does not apply to the layoffs that may occur in January as a result of automatic budget cuts known as “sequestration.”

    Inhofe, appearing on Fox & Friends Tuesday morning, said President Obama, through his Labor Department, “is trying to intimidate businesses, companies, corporations — not just defense contractors — into not issuing the pink slips,” which are required by federal law 60 days before mass layoffs or plant closings.

    “(T)he president doesn’t really want all these pink slips going out five days before the election,” Inhofe said.

    He noted that if the automatic budget cuts kick in on Jan. 2 — as they will if Congress can’t reach a deficit-reduction agreement — layoff notices would have to go out no later than Nov. 2. The general election is on Nov. 6.

    Under the WARN Act — The Worker Adjustment and Retraining Notification Act — companies with more than 100 employees must give 60 days’ notice if there is to be a mass layoff during any 30-day period for 500 or more employees (or for 50-499 employees if they make up at least 33% of the employer’s active workforce).

    But in guidance issued on Monday, Assistant Labor Secretary Jane Oates said never mind about those pink slips:

    “Questions have recently been raised as to whether the WARN Act requires Federal contractors…whose contracts may be terminated or reduced in the event of sequestration on January 2, 2013, to provide WARN Act notices 60 days before that date to their workers employed under government contracts funded from sequestrable accounts. The answer to this question is ‘no.’ In fact, to provide such notice would be inconsistent with the purpose of the WARN Act.”

  • Ratboy

    Why doesnt Carney tell the truth? Obama is going there to pander pander pander!! :lol:

    Carney Unaware Air Force One Landing at Base to Be Eliminated by Cuts

    White House press secretary Jay Carney said he was unaware about defense cuts that will close an Air Force base in Ohio–where President Obama will be landing tomorrow aboard Air Force One.

    REPORTER: Can you talk a little bit about why the president is going back to the same area of Akron, Ohio tomorrow that he has visited before? And in Mansfield the local paper is reporting if President Obama has his way his Air Force One arrival would be one of the final flights into the Mansfield airport, because the president wants to do away with the mission for the 800 guardsmen at the Mansfield.

    JAY CARNEY: I’ll have to take the question, I’m not aware of that particular issue. In terms of why is he is going to Ohio and Akron–

    REPORTER: No, to that area of Ohio, Mansfield and Akron, I mean he was just there on the bus tour.

    CARNEY: There is not an inch of Ohio that the president does not love to visit. [laughter] It’s a great state, my wife’s home state.

    REPORTER: In terms of Mansfield, can we get you to take that question?

    CARNEY: Sure. I’m not aware of even the policy implications or what issue this is.

  • Ratboy

    This guy cant be for real!!!!! He is realy hoping that we the public is reeeeeeal stupid! He never stops insulting the inteligence of the American people. BUT…………..there are plenty of the lefties that buy EVERY word he says! :shock:

    Fiat Built That

    Obama Touts Success of European-owned Chrysler

    President Barack Obama is championing the profits of a European-owned carmaker as proof the auto bailout worked.

    “Chrysler continued its comeback last quarter by posting $436 million in profits,” Team Obama tweeted out with the hashtag, ?#MadeInAmerica, on Monday.

    The campaign did not mention that Fiat, an Italian car company, bought a controlling stake in Chrysler from the U.S. Treasury in 2011.

    American taxpayers provided Chrysler a $12.5 billion bailout in 2009 to save the company, $3 billion of which will never be paid back, according to the latest Inspector General Report.

    Those losses have doubled since March, when Team Obama released a campaign video championing the bailout as a “success” despite the $1.3 billion Chrysler failed to pay back at that time

  • Suikostinger

    Did Romney have ANY luck in ANY of the countries he visited? He got called Mitt the Twit by the UK and was disliked in Poland so much that the people there chanted Obamas name. Well, at least he tried unlike Obama, I guess….

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