Disney Channel is Cable TV's Number 1 Network in Total Viewers With Largest Competitive Win Ever

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Written By

July 31st, 2012

via press release:

Ratings Highlights for July 2012 – Final National Ratings



Disney Channel Clinches Second Consecutive Month at #1 in Total Viewers

for Total Day – Extends Weekly Reign to 8 Consecutive Weeks


TV’s #1 Network for 15th Consecutive Month in Kids 6-11, 27th Month in Tweens 9-14 and #1 in Kids 2-11 for the 5th Time in 6 Months

~Tops Nickelodeon by Double-Digits for the 13th Straight Month in Kids 6-11/Tweens


“Shake It Up,” “Jessie” and “Good Luck Charlie” are TV’s Top 3 Series in Kids 2-11, Kids 6-11 and Tweens 9-14; “Gravity Falls” is the #1 Animated TV Series



Disney Channel July 12 Total Day and Prime Highlights


For July 2012, Disney Channel was #1 in Total Viewers (2.04 million) across Total Day against all cable channels, extending its reign to 8 record-setting consecutive weeks. For the month, Disney Channel surpassed Nickelodeon by 21%its largest competitive advantage on record.


Among kid demographics, Disney Channel had the month’s Top TV series -- “Shake It Up,” “Good Luck Charlie,” “Jessie” and “Gravity Falls” --  ranking as the #1 TV network in Total Day for the 15th consecutive month in Kids 6-11 (842,000/3.4 rating) and for the 27th consecutive month Tweens 9-14 (713,000/3.0 rating) – both records for the network and was the #1 TV network for the 5th time in the prior 6 months in Kids 2-11 (1.17 million/2.8 rating).


Disney Channel out-performed Nickelodeon by double-digit percentages for the 13th consecutive month in Kids 6-11 (52% – 842,000 vs. 553,000) and Tweens 9-14 (58% – 713,000 vs. 451,000), for the 2nd consecutive month in Kids 2-11 (35% – 1.17 million vs. 868,000), and levied its biggest advantage ever in Total Viewers (21% – 2.04 million vs. 1.69 million).


In Prime, Disney Channel extended its streak as TV’s #1 network to 89 consecutive months in Kids 6-11 (1.23 million/5.0 rating) and to 84 months in a row in Tweens 9-14 (984,000/4.1 rating).



  • Disney Channel held the month’s Top 10 TV series in Kids 2-11, including:




  • Disney Channel delivered the month’s Top 10 TV series in Kids 6-11, including:




  • Disney Channel aired the month’s Top 3 TV series in Tweens 9-14:




Source: NTI, U.S. ratings, most current. July 2012: 6/25/12-7/29/12. Total Day ranks include ties based on rating; Series ranks based on 000s, then rating. Series ranks based on trackage data with minimum 2 telecasts.


  • Jennifer

    Go Disney channel!!!
    I love you!!!

  • Meghan

    Dis-ney channel slizz’in all summer long!!!!!!!!!!!

  • brandon

    disney only beat nick because directv put nick off air so disney beat nick but now that nick is back on directv….. its going to kick disney’s skinny ass!!!!!!
    r.i.p disney channel
    love- a trinidadian

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