July 2012 is Disney XD’s #1 Month of All Time in Total Viewers and Target Kid Demographics

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July 31st, 2012

via press release:

July 2012 is Disney XD’s #1 Month of All Time in Total Viewers and Target

Kid Demographics, Driven by Recent Weeks of Record Performances


~More Than Doubles Nicktoons in Core Kid Demographics



July 2012 – Primetime/Total Day


Driven by multiple airings of original series, most notably “Lab Rats,” “Kickin’ It” and “Pair of Kings,” July 2012 ranked as Disney XD’s most-watched month in Prime on record (includes its 10 years as Toon Disney) in Total Viewers (471,000), Kids 6-14 (275,000) and Tweens 9-14 (187,000), and its #2 month ever in Kids 2-11 (267,000) and Kids 6-11 (212,000).


Moreover, July 2012 and June 2012 stand as Disney XD’s Top 2 most-watched months in the network’s history in Tweens 9-14.


  • Disney XD has grown or held its Prime audience year to year for 43 consecutive months in Kids 6-11 – the longest streak of its kind among all kid networks – and for 19 consecutive months in Kids 6-14 and Tweens 9-14.


  • Disney XD more than doubled Nicktoons in Total Viewers (+104% – 471,000 vs. 231,000), Kids 6-14 (+150% – 275,000 vs. 110,000), Kids 6-11 (+147% – 212,000 vs. 86,000), Tweens 9-14 (+183% – 187,000 vs. 66,000) and Kids 2-11 (+119% – 267,000 vs. 122,000).


  • Year to year, Disney XD grew by 5% in Total Viewers (471,000 vs. 449,000), by 6% in Kids 6-14 (275,000 vs. 259,000) and by 13% in Tweens 9-14 (187,000 vs. 166,000).


In Total Day, Disney XD also soared to its most-watched month in the network’s history in target demos, including Total Viewers (451,000), Kids 6-14 (268,000), Kids 6-11 (204,000), Tweens 9-14 (183,000) and Kids 2-11 (257,000).


  • Year over year, Disney XD posted solid increases in key demos, including by 11% in Total Viewers (451,000 vs. 405,000), by 15% in Kids 6-14 (268,000 vs. 233,000) and by 22% in Tweens 9-14 (183,000 vs. 150,000).



Programming Highlights:


  • An original “Lab Rats” (Thursday, 7/12/12) ranked as the series’ #3 telecast to date in Kids 6-14 (674,000), Kids 6-11 (545,000) and Tweens 9-14 (492,000).


Disney XD is a basic cable channel and multi-platform brand showcasing a compelling mix of live-action and animated programming for Kids age 6-14, hyper-targeting boys and their quest for discovery, accomplishment, sports, adventure and humor. Disney XD branded content spans television, online, mobile and VOD platforms. The programming includes series, movies and short-form, as well as sports-themed programming developed with ESPN. In the U.S., Disney XD is seen on a 24-hour, advertiser supported network that reaches over 78 million households via its basic cable and satellite affiliates.


  • Fletch

    Nickelodeon and its sister channels being kicked off DirecTV for a week or longer certainly may have aided Disney XD.

  • Dana

    I watch Disney XD all the time.
    LOVE IT!!!!!!

  • Sarah

    Disney XD rocks! So glad it came on tv:)

  • Mike

    Disney XD is soooo EXTREME!!!!!!
    It’s what I love about it.

  • Alexis

    I love DisneyXD! I have been watching Disney ever since I was little. However, I do not watch season 3 of Pair of Kings. I am very upset that they kicked Mitchel off. I understand he got DUI, but no one knew about that until he got kicked off. From what I’ve read and watched, on YouTube and other sites, Disney might actually lose viewers on Pair of Kings. Don’t get me wrong I love Adam Hicks but he will never be as funny as Mitchel.

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