July Sweep: 'ABC World News' Cuts Gaps with NBC by Double-Digits Among Both Total Viewers and Adults 25-54, Year-to-Year

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July 31st, 2012

via press release:

July 31, 2012

Ratings Report for “World News with Diane Sawyer”

July 2012 Sweep & Week of July 23, 2012

JULY SWEEP: “ABC World News” Cuts Gaps with NBC by Double-Digits

Among Both Total Viewers and Adults 25-54, Year-to-Year

“ABC World News” Closes Gaps with NBC to the Smallest Margins for a July Sweep in 4 Years

Season-to-Date, “World News” is in Most Competitive Position in Three Years

July 2012 Sweep

For the July 2012 sweep, “ABC World News” decreased its margins with “Nightly News” by double-digits in both Total Viewers (-10% - 598,000 vs. 664,000) and Adults 25-54 (-33% - 305,000 vs. 452,000) versus the July 2011 sweep, turning in its closest July sweeps performance in 4 years – since 2008. “ABC World News with Diane Sawyer” averaged 7.22 million Total Viewers and a 1.6 rating/6 share/1.89 million among Adults 25-54, according to Nielsen Media Research.

 

“ABC World News” beat the “CBS Evening News” by 1.42 million Total Viewers and by 184,000 Adults 25-54 during the July 2012 Sweep.

 

Week of July 23, 2012

For the week leading up to the Olympic Games in London, “ABC World News with Diane Sawyer” averaged 7.25 million Total Viewers and a 1.6 rating/6 share/1.91 million in Adults 25-54, according to Nielsen Media Research.

 

Season-to-date, “World News” is narrowing its gaps with “NBC Nightly News” in both Total Viewers (-4%) and Adults 25-54 (-27%), delivering its smallest Total Viewer (984,000) and news demo margins (349,000) with the NBC program in 3 years – since the 2008-09 season.

 

“World News” defeated the “CBS Evening News” by 1.25 million Total Viewers and by 209,000 Adults 25-54.

 

Note: “GMA” news anchor Josh Elliott anchored the broadcast Thursday and Friday.

 

“ABC World News with Diane Sawyer” airs at 6:30 p.m., ET on the ABC Television Network. Michael Corn is the executive producer of the broadcast. Follow Diane Sawyer and the “World News” team online: @DianeSawyer; @ABCWorldNews; facebook.com/WorldNews.

 
  • Shannon Morrison

    LOVE Diane Sawyer! I am now a loyal GMA and ABC Nightly News watcher!! (Although, women almost never share their age….I am < 40 :-).

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