via press release:
OXYGEN JULY RATINGS - UP 32 PERCENT WITH WOMEN 18-34
OXYGEN MEDIA’S Original Programming Propels July
To YEAR-OVER-YEAR Double-Digit Growth Among All Key Demos
Up 32 PErcent with women 18-34
Network Boasts Youngest July Ever With
“TheProject” Season 2 Delivering Season High And
“I’m Having Their Baby” Premiere Earning Nearly 900,000 Total Viewers
Following a strong first season, “TheProject” season two is pacing to earn its highest rated season among women 18-34, up nine percent compared to the previous season on a Live+7 basis to-date. The fourth episode marked a season high, drawing in over one million total viewers (1.102 million). The recent launch of “I’m Having Their Baby” marked the network’s first foray into more serious and thought-provoking original programming and the premiere delivered nearly 900,000 total viewers and 370,000 women 18-49. The series premiere put Oxygen among the Top Five cable networks with women 18-34. Also contributing to a successful July is “Tanisha Gets Married,” the network’s best freshman docu-series finale ever among all key demos. The buzzed-about season finale delivered more than 796,000 total viewers (7/2/12), out-delivering CBS. In addition, season nine of the wildly popular “ ,” out-delivered ABC, CBS and NBC in women 18-34 in the Monday, 10 pm hour this month.
Source: Nielsen Media Research, Time period data based on Most Current Data: Live + 7 through 7/15/12, blended with Live + Same Day through 7/29/12. Cable ranks includes ad supported cable entertainment networks, and excludes non-ad supported networks (e.g., pay cable, Disney), sports, news channels and networks that air in less than 50% of the daypart, cvg. All program data= LS data, except TGP which is L7.
About Oxygen Media
Oxygen Media is a multiplatform lifestyle brand that delivers relevant and engaging content to young women who like to "live out loud." Oxygen is rewriting the rulebook for women's media by changing how the world sees entertainment from a young woman's point of view. Through a vast array of unconventional and original content, including “The www.OxygenLive.com, the real-time social viewing party that is also available as an app for the iPhone and iPad. Oxygen is available in 80 million homes and can be found online and on mobile.Project,” "Best Ink," " ," and "Tori & Dean: Home Sweet Hollywood," the growing cable network is the premier destination for unique and groundbreaking unscripted programming. “The Project” is a winner of a 2012 Gracie Award, which honors programming created for women, by women, and about women, for “Outstanding Reality Show.” A social media trendsetter, Oxygen is a leading force in engaging modern young women, wherever they are, with popular, award-winning features online including