Style Media Delivers Best July Ever Across All Key Demos

Categories: Press Releases

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July 31st, 2012

via press release:

STYLE MEDIA DELIVERS BEST JULY EVER ACROSS ALL KEY DEMOS

 

 

STYLE MEDIA DELIVERS BEST JULY EVER ACROSS ALL KEY DEMOS

 

DRIVEN BY MONDAY NIGHT ORIGINALS “CHICAGOLICIOUS” AND “TIA & TAMERA” UP + 163% AMONG W18-34 AND UP +128% AMONG

 

ITS CORE W18-49

 

 

LOS ANGELES -- July 31, 2012 – Driven by the success of its new series “Chicagolicious” and returning hit “Tia & Tamera,” Style Media has more than doubled its viewers year-over-year on Monday nights from 8-10pm, up an impressive +163% in W18-34 and +128% among its targeted W18-49 demo, according to Nielsen. For the sixth consecutive month Style has posted year-over-year growth across all key demos, making it the network’s most watched July in history up +10% vs. July 2011. Additionally, the network lowered its median age by five years to 33, year-over-year.

 

Style’s Monday night original programming continues to resonate with fashion, beauty and style loving viewers with “Chicagolicious” and “Tia & Tamera” from 8-10pm. The second season of “Tia & Tamera” is averaging 450,000 Total Viewers and is a Top 10 cable program among W18-34 (155,000). “Chicagolicious” is averaging 225,000 Total Viewers.

 

The Style Network averaged 198,000 total viewers in Primetime, up +10% and was driven by its core W18-49 (84,000) and W18-34 (49,000) audience, year-over-year.

 

Source: Nielsen, LPM, Live + Same Day Data – July 2012 (06/25/12-06/29/12) Prime MS 8P-11P ranked against Style Historical back to July 2005 W18-34 Imp.; July 2012 (06/25/12-06/29/12) vs. July 2011 (06/27/11-06/31/11) Prime MS 8P-11P W18-34/W18-49/P2+ Imp.; July 2012 (06/25/12-06/29/12) Total Day 6A-3A Median Age based on P2+; Tia & Tamera and Chicagolicious Monday 8P-10P Average July 2012 (06/25/12-06/29/12) vs. July 2011 Time Period Average (06/27/11-06/31/11) W18-49 Imp.; Tia & Tamera Monday 8P-9P Strict Daypart Program Ranking against all cable networks with telecasts > 1 W18-34 Imp.

 

About Style Media

 

 

Style Media, a global multimedia company that includes Style and myStyle.com, is the destination for women 18-49 seeking to fuel their insatiable appetite for looking great and living stylishly. Style currently counts nearly 78 million cable and satellite subscribers and is the fastest growing women’s network in the U.S. MyStyle.com keeps women up-to-date on all of the latest fashion and beauty news on the web. Style’s popular series include “Tia & Tamera,” “Jerseylicious,” “Giuliana & Bill,” “Chicagolicious,” “Empire Girls: Julissa & Adrienne” and “Big Rich Texas.” Style is a network of NBCUniversal Entertainment & Digital Networks and Integrated Media, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Follow us on Twitter at https://twitter.com/StyleNetPR.

 

 

 

 
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