The Hub Earns Best Monthly Audience Delivery in History of Network

Categories: Press Releases

Written By

July 31st, 2012

via press release:

LOS ANGELES – Powered by the continued momentum of its original series and by the strength of event programming on its summer schedule throughout the month of July, The Hub TV Network, a destination for kids and their families, earned the best monthly audience delivery in the history of the network among the target demographics of Kids 2-11 and Kids 6-11, and among Persons 2+ and Households.

 

Helping to drive the record performance was special event programming including an Independence Day marathon of “Transformers Prime,” “Transformers Rescue Bots”; “Care Bear-a-Thon”; a “Pound Puppies” marathon; The Hub’s “ALF Week” event; The Hub TV Network premiere of the feature film Goonies; and marathons of the series “Batman: The Animated Series” and “Sabrina, The Teenage Witch.”

 

Hub TV Original Series that powered the record monthly performance included: “My Little Pony Friendship is Magic,” “Pound Puppies,” “R.L. Stine’s The Haunting Hour: The Series,” “Family Game Night,” “The Aquabats! Super Show!” and “Kaijudo: Rise of the Duel Masters.”

 

For the month of July in Total Day, The Hub earned year-to-year delivery gains among Kids 6-11 (+27%), Kids 2-11 (+46%), Women 18-49 (+25%), Adults 18-49 (+22%), Persons 2+ (+39%) and Households (+36%).

 

For the month of July in Prime Time (Monday – Sunday, 8 p.m. – 11 p.m. ET), The Hub earned year-to-year delivery gains among Kids 6-11 (+18%), Kids 2-11 (+11%), Women 18-49 (+13%), Adults 18-49 (+13%), Persons 2+ (+23%) and Households (+28%).

 

June 2012 Monthly Highlights

Daypart Performance (all times ET)

 

  • · The month of July, 2012, marks The Hub’s best month ever among Kids 6-11 (28,000), Kids 2-11 (54,000), Persons 2+ (118,000) and Households (80,000).

 

  • · For the month of July in Total Day, The Hub earned year-to-year delivery gains among Kids 6-11 (+27%, 28,000), Kids 2-11 (+46%, 54,000), Women 18-49 (+25%, 20,000), Adults 18-49 (+22%, 39,000), Persons 2+ (+39%, 118,000) and Households (+36%, 80,000).

 

  • · For the month of July in Prime (Monday – Sunday, 8 p.m. – 11 p.m. ET), The Hub earned year-to-year delivery gains among Kids 6-11 (+18%, 26,000), Kids 2-11 (+11%, 39,000), Women 18-49 (+13%, 27,000), Adults 18-49 (+13%, 51,000), Persons 2+ (+23%, 135,000) and Households (+28%, 97,000).

 

Week of July 23-29, 2012, Highlights

 

Daypart Performance (all times ET)

 

  • · In Total Day, The Hub has demonstrated year-to-year gains among Kids 2-11, Persons 2+ and Households for 30 consecutive weeks.

 

  • · In Total Day, The Hub earned year-to-year delivery gains among Kids 2-11 (+8%, 42,000), Women 18-49 (+13%, 17,000), Adults 18-49 (+17%, 34,000), Persons 2+ (+14%, 96,000) and Households (+14%, 67,000).

 

Programming Highlights

 

  • · The Hub’s “Sabrina, The Teenage Witch – Monday Marathon” (Monday, 9 a.m.-2 p.m.) delivered strong year-to-year delivery growth among Women 18-49 (+433%, 32,000), Adults 18-49 (+189%, 52,000), Persons 2+ (+97%, 132,000) and Households (+112%, 106,000).

 

  • · A new episode of “Pound Puppies” (Saturday, 9 a.m.) earned year-to-year delivery gains among Kids 2-11 (+2%, 117,000), Women 18-49 (+100%, 42,000), Adults 18-49 (+47%, 56,000), Persons 2+ (+22%, 198,000) and Households (+22%, 129,000).

 

  • · A new episode of “Kaijudo: Rise of the Duel Masters” (Saturday, 2 p.m.) earned year-to-year delivery gains among Kids 6-11 (+83%, 33,000), Kids 2-11 (+283%, 69,000), Women 18-49 (+300%, 20,000), Adults 18-49 (+163%, 42,000), Persons 2+ (+292%, 141,000) and Households (+100%, 68,000).

 

  • · A new episode of “Transformers Rescue Bots” (Saturday, 12:30 p.m.) earned year-to-year delivery gains among Kids 2-11 (+100%, 26,000), Women 18-49 (+300%, 20,000), Adults 18-49 (+74%, 40,000) and Persons 2+ (+27%, 85,000).

 

  • · “Dan Vs.” (Saturday, 4:30 p.m.) earned year-to-year delivery gains among Kids 6-11 (+75%, 28,000), Kids 2-11 (+110%, 44,000), Adults 18-49 (+43%, 33,000), Persons 2+ (+60%, 93,000) and Households (+16%, 64,000).

 

(Source: Nielsen; program based dayparts; most current; 6/25/12-7/29/12 vs 6/27/11-7/31/11 and 7/23/12-7/29/12 vs 7/25/11-7/31/11; growth by delivery)

 

About The Hub

THE HUB is a multi-platform joint venture between Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) and Hasbro, Inc., (NASDAQ: HAS) with a goal of entertaining, enlightening, empowering and educating children and their families. The cable and satellite television network features original programming as well as content from Discovery's library of award-winning children's educational programming; from Hasbro's rich portfolio of entertainment and educational properties built during the past 90 years; and from leading third-party producers worldwide. The Hub lineup includes animated and live-action series, as well as specials, game shows, and family-favorite movies. The network extends its content through a robust and engaging online presence at www.hubworld.com. The Hub rebranded from Discovery Kids on October 10, 2010, and is available in more than 64 million U.S. households. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.

 

 
  • Eric McInnis

    Once again, I’m proud of the Hub. With Transformers, MLP, Pound Puppies, and Dan Vs., this channel just gets better and better.

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