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TV Ratings Monday: Olympics Continue to Crush Competition, 'Bachelor Pad' Falls, 'Glass House' Hits Low

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Written By

July 31st, 2012

Scoreboard NBC UNI FOX CBS ABC CW
Adults 18-49: Rating/Share 10.5/28 1.3/4 1.1/3 1.0/3 0.9/3 0.2/0
Adults 18-34: Rating/Share 8.7/27 1.4/4 1.0/3 0.6/2 0.9/3 0.1/0
Total Viewers (million) 31.428 3.605 2.855 3.803 2.877 0.440

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NBC was the number one network in adults 18-49  and total viewers.

On NBC. night 3 of the XXX Olympics scored a 10.5 18-49 rating from 8-11PM,  up from  a 10.3 fast national for the same time period for night 3 of the Beijing Olympics on August 11, 2008, but down 1% from the final nationals for that day (10.6, for the time period 8-11:36PM). The final ratings, which will be available later this afternoon, will include the 11PM-midnight hour.

On ABC, Bachelor Pad earned a 1.1 adults 18-49 rating , down 27%  from a 1.4 for last week's premiere.  The Glass House garnered a series low 0.6 among adults 18-49, down25%  from a 0.8 last week.

 

Late-night results are below the primetime data.

Broadcast primetime ratings for Monday July 30, 2012:

Time Net Show 18-49 Rtg/Shr Viewers (millions)
8:00 NBC XXX Olympics (8-11PM) 10.5/28 31.43
ABC Bachelor Pad (8-10PM) 1.1/3 3.48
FOX Hell's Kitchen- R 1.1/3 2.85
CBS How I Met Your Mother - R 0.9/3 3.41
CW 90210 - R 0.2/1 0.51
8:30 CBS 2 Broke Girls - R 1.0/3 3.49
9:00 FOX Hell's Kitchen- R 1.2/3 2.86
CBS Two and a Half Men - R 1.1/3 4.24
CW Remodeled - R 0.1/0 0.368
9:30 CBS Mike & Molly - R 1.1/3 3.87
10:00 CBS Hawaii Five-0 - R 0.9/2 3.91
ABC The Glass House 0.6/2 1.67

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Via NBC Press Note:

In Late-Night Metered Markets Monday night:

 

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NOTE: All national ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
  • Jay

    Yikes at Glass House…probably wasn’t worth suing over…

  • Junior G.

    Wow, 1.67 million for Glass House? ABC might as well yank it off the schedule now. Also, can someone tell me how the hell The CW makes money? 300k viewers, 0.1 rating? Seriously?!

  • Barbarossa

    I guess even with the whole taple-dela and spoiling the resaults of Missy Franklin’s race NBC isn’t loosing many viewers, so doubtly they’ll change for Sochi/Rio

  • thomas

    Barbarossa,
    for Rio many events will be in primetime, so i think will be a huge ratings for 2016.

  • American

    Yeah, Rio is only an hour ahead of New York, compared to 5 hours ahead in London, so there will probably be more live primetime events.

  • daniel

    Rio Olympics will be the best

  • glover

    I’m shocked. Something in the CW is doing worse than Nikita.

  • Burr

    Wow people must be really bored with the same old crud thats on tv in the summer, the olympics are really pulling it in.

    So what is worse for the networks- behaving bad reality shows, or reruns? The counter programming really falls short when put to the test.

  • Joseph

    BTW , anyone know when Master Chef and Hells Kitchen come off of repeats?

  • Chris L

    @Junior G

    The CW is a loss leader for its co-owners; the ad sales for its shows definitely do not cover the production costs. Where Warner Brothers and CBS Corp. earn a profit is in the foreign and syndicated markets for their shows. It explains TVBTN’s argument that if The CW renewed Nikita for a third season it almost guarantees a fourth in order to produce enough episodes and make it more viable to cable networks and TV stations to buy in the syndie market.

    And while their reruns perform poorly, The CW amortizes the cost for any show by running an episode multiple times.

  • Ann

    LMBO!! ABC pulls the plug on EVERYTHING but what it needs to. Seriously, why keep TGH at this point? Can we get some real TV, ABC?

  • RG-X

    @Joseph –

    New Episodes of HK & Master Chef return when the Olympics end – Aug 13th & 14th although I’m pretty sure HK will be only be on Mondays & Masterchef will now only be on Tuesdays

  • John A

    Would a repeat of castle do better than Glass House? Probably not

  • ABCFanatic2012

    ABC :(

  • Sara

    Not really shocking. Kinda really stupid to even consider putting any new shows on to try and compete during the time the Olympics are on. The Olympics are only a couple weeks long every couple years. It’s summer with basically all reality tv anyways. Of course people are gonna choose to watch the Olympics.

  • Atlanta

    The Olympics are pulling in the ratings because there is nothing else on. The daytime streaming is so much better, no commentators, commercials or annoying sob stories of the athletes. So many comments of how terrible the coverage is, constant complaining, way to go NBC.

  • The End

    Speaking of 2 Broke Girls, there were a few news reports online going on about Kat Dennings bust size when compared to Christina Hendricks of Mad Men.

    Seems some places think Kat Dennings has dethroned Christina Hendricks in that regard.

    Odd that looks can draw publicity to a show, I guess thats more the glamour side of the TV industry.

  • NBCHasProblems

    Most Americans have to work during the daytime. So, they have no choice but to watch NBCs coverage at night.

  • JFC

    Remodeled got a zero share! Is this a first for the CW? (Or any broadcast “network?”)

  • Daw Johnson

    “The daytime streaming is so much better, no commentators, commercials or annoying sob stories of the athletes”

    I’ll agree with you on the commercials, but the personality-building (along with national pride) is what makes the Olympics so special. All sporting events can learn a thing or two from how NBC turns anonymous athletes into superstars every four years.

    Virtually no one in the country cared about Missy Franklin last year. Now she’s a household name.

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