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TV Ratings Monday: Olympics Continue to Crush Competition, 'Bachelor Pad' Falls, 'Glass House' Hits Low

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Written By

July 31st, 2012

Scoreboard NBC UNI FOX CBS ABC CW
Adults 18-49: Rating/Share 10.5/28 1.3/4 1.1/3 1.0/3 0.9/3 0.2/0
Adults 18-34: Rating/Share 8.7/27 1.4/4 1.0/3 0.6/2 0.9/3 0.1/0
Total Viewers (million) 31.428 3.605 2.855 3.803 2.877 0.440

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NBC was the number one network in adults 18-49  and total viewers.

On NBC. night 3 of the XXX Olympics scored a 10.5 18-49 rating from 8-11PM,  up from  a 10.3 fast national for the same time period for night 3 of the Beijing Olympics on August 11, 2008, but down 1% from the final nationals for that day (10.6, for the time period 8-11:36PM). The final ratings, which will be available later this afternoon, will include the 11PM-midnight hour.

On ABC, Bachelor Pad earned a 1.1 adults 18-49 rating , down 27%  from a 1.4 for last week's premiere.  The Glass House garnered a series low 0.6 among adults 18-49, down25%  from a 0.8 last week.

 

Late-night results are below the primetime data.

Broadcast primetime ratings for Monday July 30, 2012:

Time Net Show 18-49 Rtg/Shr Viewers (millions)
8:00 NBC XXX Olympics (8-11PM) 10.5/28 31.43
ABC Bachelor Pad (8-10PM) 1.1/3 3.48
FOX Hell's Kitchen- R 1.1/3 2.85
CBS How I Met Your Mother - R 0.9/3 3.41
CW 90210 - R 0.2/1 0.51
8:30 CBS 2 Broke Girls - R 1.0/3 3.49
9:00 FOX Hell's Kitchen- R 1.2/3 2.86
CBS Two and a Half Men - R 1.1/3 4.24
CW Remodeled - R 0.1/0 0.368
9:30 CBS Mike & Molly - R 1.1/3 3.87
10:00 CBS Hawaii Five-0 - R 0.9/2 3.91
ABC The Glass House 0.6/2 1.67

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Via NBC Press Note:

In Late-Night Metered Markets Monday night:

 

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NOTE: All national ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
  • me

    well I’ve been enjoying this year’s Olympics so far. I loved the opening ceremonies last week. and my favorite events are gymnastics, swimming and diving too.

  • Kissan

    Bet u Bunheads, The Closer, Secret Life, Single Ladies and Love & Hip Hop Atlanta fell a lot too cuz of the Olympics.

  • CrimTV

    Its just annoying that the USA are so good and Great Britain arent doing too well :/

  • someone

    wednesday is coming. I’m dying to see supernatural performance against the olympics.

    I predict something like

    8pm 0.2/1 0.50
    9pm 0.1/0 0.40

    WAIT AND SEE!

  • bob

    @me,
    The opening ceremony was the worst I have ever watched and most people agree with me. It was horrendously bad.

  • Oliver

    The Glass House got the same ratings as Trust Us With Your Life. I bet they don’t pull it.

  • JohnnyRico

    So close to the end it would be a d*ick move to pull The Glass House to people loyal to the show. As much as I don’t watch CBS cause I am not a crime procedural guy I think part of why they are number 1 is even when they cancel a show they at least let it play out cause even a small minority of pissed of people of 1 cancelled show adds up over time.

  • Joseph

    Although far, far back of NBC, Univision was second in the 18-34 and 18-49 demos last night (July 30th), and was barely beaten by CBS for second in overall viewers.

    I think Univision will probably wind up second to NBC (but as mentioned above, way back) in overall viewers, and key demos, during the Olympics.

    Once the Olympics end, you’ll probably see Univision win the 18-34 demo almost every night for the rest of the Summer, and win a number of nights in the 18-49 demo as well.

  • Brandy

    Juniorg, Cw makes a little money from itunes, hulu &netflix and from selling shows overseas, dvd/merchandise sales & syndication(Smallville, Supernatrual, One Tree Hill, Americas Next Top Model, Gossip Girl).

  • Charmed

    Why is Remodeled repeating? It got canceled, didn’t it?

  • Brandy

    Juniorg, also 90210 has 90 episodes & CW will try to get it a syndication deal as will Vampire Diaries at end of season four.Plus, last nights ratings were repeats(peopled seen already) & up against the Olympics so I doubt CW expected high ratings plus its summer so people are traveling or doing things outside later ,not watching tv_tv theyve already seen.Well people are watching the Olympics.

  • Curtis

    @Jay
    That was exactly what I was thinking. CBS is just wasting time trying to sue over a failed series.
    I got to say, I did not know that a network could have a 10.5 18-49 rating. Two questions though, what does that rating mean (I known the higher, the better), and what is the highest that can be achieved?
    I sure hope ABC will do better this coming fall. Some of its series look promising. I believe that 666 Park Avenue, Last Resort, and The Neighbors will be renewed, but as for Nashville, not so sure.

  • Chana

    “All sporting events can learn a thing or two from how NBC turns anonymous athletes into superstars every four years.”

    NBC isn’t doing anything groundbreaking in its presentation. They didn’t invent this particular style of sports journalism. It was pioneered by Roone Arledge at ABC decades ago.

  • glover

    @JFC

    Nikita last friday got a zero share too. And I remember that a repeat of Hart of Dixie also got a zero share some months ago. Not surprising, the renewal of these two shows was a shock.

  • David Howell

    Has anything on network television, ever, got a 0.0/0 yet? We’ve had a few 0.1/0s from The CW this summer, we’re due a full-on zero from them I reckon.

  • Barbarossa

    Fair enough about the Rio time difference, so hopefully NBC has there Online streaming all ironed out by then

  • Bumfuzzled

    NBC has had several serious blunders. Brian Williams announcing results on Saturday before they showed the events, informing viewers of a Missy family reunion after she won the gold before NBC showed the race. The worst may have been last night with men’s gymnastics. No scores were given; the announcers couldn’t be heard over the crowd noise and NBC didn’t seem to have any insight on the appeal.

    Not their finest hour. As for Seacrest, it seems like they aren’t sure how to use him.

    I give NBC a C-.

  • Joe Petitjean

    TGH has a few weeks left and Castle would not do any better.

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