USA is Number One in Cable Primetime Total Viewers and Adults 18-49, Disney On Top in Total Day Viewership For Week Ending July 29, 2012

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July 31st, 2012

USA beat both TBS and A&E among adults 18-49 during primetime.

USA was the top network among total viewers during primetime, beating Disney and TNT.

Disney was the top network in total day and prime-time viewing, beating Nickelodeon and Cartoon Network.

Prime-time Average Viewers (Live+SD) Week  Ending July 29, 2012:

Network (000s)
USA 2842
DSNY 2441
TNT 2075
HIST 1672
FOXN 1668
A&E 1557
TBSC 1542
SYFY 1272
ADSM 1195
FAM 1138
HGTV 1097
TRU 1095
DISC 1074
FX 1059
FOOD 991
LIFE 949
NKJR 860
TLC 811
SPK 808
NAN 793
ESPN 791
BET 783
VH1 764
AMC 762
BRAV 711


Prime-time Adults 18-49 (Live+SD)

Network (000s)
USA 1114
TBSC 835
A&E 675
TNT 642
HIST 593
FX 570
FAM 568
DISC 566
ADSM 537
TRU 524
VH1 516
SYFY 515
DSNY 477
LIFE 448
CMDY 447
FOOD 437
SPK 431
BRAV 409
HGTV 386
MTV 363
TLC 359
BET 353
EN 350
ESPN 316
AMC 287


Total Day Average Viewers (Live+SD)

Network (000s)
DSNY 1997
NICK 1856
TOON 1371
ADSM 1293
USA 1097
FOXN 1030
NAN 963
TNT 939
HIST 847
A&E 831
TBSC 687
ESPN 672
FX 641
NKJR 639
HGTV 623
ID 585
TVLD 583
FAM 582
FOOD 581
DISC 567
SYFY 547
TRU 523
SPK 500
MSNB 495
LIFE 493


-Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.Cable Channel Abbreviations: NICK = Nickelodeon, NAN = Nick At Nite, TOON = Cartoon Network, ADSM = Adult Swim, TRU = truTV, LIFE = Lifetime, NKJR - Nick Jr., FAM = ABC Family, TVLD = TV Land, FOXN = Fox News, TBSC = TBS, DISC = Discovery

  • melvin

    yes disney channel is still on top
    yay disney dispite the olympics

  • Nathan (NR2012)

    Nick did really good against the olympics. Hoping the Robot and Monster premiere gets 3.5 million+.

  • Alex S.

    Wow with all those Spongebob specials on Friday’s report I thought for sure Disney’s reign at summer dominance would be in jeopardy…

    I’m so happy to see that I was wrong and that now not even Spongebob is powerful enough to dethrone Disney from its number one spot!

    Disney is unstoppable!

  • RHONJd

    Of Cousre the Spongebob marathon wouldn’t dethrone Disney’s reign, because EVERDAY ON NICK IS A LIKE SPONGEBOB MARATHON! Maybe nickelodeon should change their name to the Spongebob Channel.

  • Kaylie

    Disney is doing great. Hopefully the premiere of Toy Story 3 cracks above 4.5 million viewers. Nick is doing good too. Fred did good against the olympics. But everyone knows the show is gonna bomb this week.

  • Twist Of Fate

    Hey, Fred 3 still beat Good Luck Charlie and Shake It Up despite it being against the Olympics.

  • Nathan (NR2012)

    @Rhon Marathon? They only showed that 11 hour marathon because it was an anniversary thing. & Spongebob is Nickelodeon’s most successful show. I’m pretty sure if disney had it, they’d air it 24/7.

  • disney rocks

    Go Disney! When was the last time Nick won total day viewership?

  • disney rocks

    Toy Story 3 Predictions-

    4.5 million-5.7 million

  • Nathan (NR2012)

    Am I the only mature fan here? LOL. :)

  • Mike

    Good for USA.

  • CDBO

    disney has been dropping the past couple weeks and nick has been gaining the past couple weeks . nick will when in september when they start doing stuff

  • Kaylie

    @CDBO… No they havent. Nick has been gaining because Viacom is back on Directv. They’re back at usual ratings. Disney has not been dropping at all.

  • Kaylie

    @Nathan… Disney would not air Spongebob 24/7. They’d pair it equally with Phineas and Ferb.

    Nick needs a new promotional & scheduling team.

  • Jason

    Bravo last. Yikes.

  • http://tvbythenumbers.com Robert Seidman

    Not last, 25th out of 99 in primetime average viewers, 18th out of 99 in primetime 18-49. Nielsen limits us to only posting the top 25.

  • disney rocks

    Disney hasn’t been dropping, they’re not even down a whole 100k from last week

  • Sankara

    wow the ID network made the daily list @ 585 GREAT!!!

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