via press release:
|21.8 NATIONALFOR LAST NIGHT IS HIGHEST HOUSEHOLD RATING FOR ANY NIGHT OF A SUMMER OLYMPICS SINCE THE 1996 ATLANTA GAMES|
|38.7 Million Viewers Last Night is Most for the First Tuesday for any Non-U.S. Summer Olympics in the History of Televised Summer Olympics (1960)
35.6 Million Average Viewers and a 19.5/33 Household Rating for the First 5 Nights of the London Olympics is Most for any Non-U.S. Summer Olympics in 36 Years
21.8 Household Rating is Best for a Tuesday Night Telecast on ANY Network Since Salt Lake Games in 2002
Through 5 Days, 168.1 Million Americans Have Watched the Olympics on the Networks of NBCUniversal
7.7 Million Watch NBC’s Daytime Show; 6.7 Million Tune in to Late Night
|LONDON – August 1, 2012 – Last night’s primetime coverage on NBC (8-11:43 p.m. ET/PT) earned a 21.8/35 national rating/share, the highest-rated night in ANY Summer Olympics since the 1996 Atlanta Games, and drew 38.7 million viewers, the most for the first Tuesday of a non-U.S. Summer Games in the history of televised Summer Olympics (Rome, 1960).
With 38.7 million viewers, last night was the most-watched first Tuesday for any non-U.S. Olympics in the history of televised Olympics (Rome 1960). The viewership is 4.7 million more than the first Tuesday night of the 2008 Beijing Olympics (34.0 million), and is 8.6 million more than the first night of the 2004 Athens Olympics (30.1 million), the last European Summer Olympics.
Through the first Tuesday of the London Olympics, NBC is averaging 35.6 million viewers, the most of any non-U.S. Summer Olympics since the 1976 Montreal Olympics. The 35.6 million is 4.3 million more viewers than Beijing (31.3 million) and nearly 10 million more than Athens (25.8 million).
Through 5 days, 168.1 million Americans have watched the Olympics on the networks of NBCUniversal, ahead of Beijing’s 167.8 at the same point through the Games.
NBC’S DAYTIME AND LATE NIGHT VIEWERSHIP SOARS:
FIVE-DAY METERED MARKET AVERAGE:
NBCUniversal, presenting its 13th Olympics, the most by any U.S. media company, will make an unprecedented 5,535 hours of the 2012 London Olympics coverage available across NBC, NBC Sports Network, MSNBC, CNBC, Bravo, Telemundo, NBCOlympics.com, two specialty channels, and the first-ever 3D platform, an unprecedented level that surpasses the coverage of the 2008 Beijing Olympics by nearly 2,000 hours.